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Marketing Budget, Kona Gold Coffees
Our primary selling methods are through owner sales, one in-house salesperson,
retailers, direct mail, and Internet sales. To date we have the following retailer
arrangements for wholesale sales:
Retailer in Hawaii
(32% of sales)
retailers on the Mainland
(43% of sales)
26 resorts
10 coffee bars
24 supermarkets
15 restaurants
5 kiosks
10 non-resort gift shops
10 resorts
40 coffee bars
30 supermarkets
9 discount warehouses
10 kiosks
20 non-resort gift shops
Wholesale sales through these retailers are expected to constitute 75 percent of
sales, with the other 25 percent through direct mail channels.
For our wholesale sales, we are using a consignment system with many retailers
for the first two months. After sales have been established, all wholesale sales
will be credit, net 30 days.
Although additional salespersons may be added, they have not been figured into
these projections because their commissions will be included in the over all 4
percent commission base. When we add any, we’ll develop a weekly sales
meeting agenda and implement various sales promotion campaigns with extra
benefits. These projections are approximately two years down the road.