Download Capture - French Food in the US

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TABLE OF CONTENTS
INTRODUCTION
1. INTRODUCTION
2. WHO WE ARE
Location is the key ingredient in wine. In fact, each bottle showcases
3. WHY LOCATION MATTERS
authentic characteristics of the land, air, water and weather from which it
4. THE DECLARATION
originated, and the distinctiveness of local grape growers and winemakers.
5. SIGNATORY REGIONS
• Bordeaux
Unfortunately, there are some countries that do not adequately protect
• Bourgogne/Chablis
a wine’s true place of origin on wine labels allowing for consumers to be
• Champagne
misled. When a wine’s true place of origin is misused, the credibility of the
• Chianti Classico
industry as a whole is diminished and consumers can be confused. As
• Jerez-Xérès-Sherry
such, some of the world’s leading wine regions came together to sign the
• Long Island
Joint Declaration to Protect Wine Place & Origin. By becoming signatories,
• Napa Valley
members have committed to working together to raise consumer awareness
• Oregon
and advocate to ensure wine place names are protected worldwide.
• Paso Robles
• Porto
• Rioja
• Santa Barbara County
• Sonoma County
• Tokaj
• Victoria
You can help us protect a wine’s true place of origin by knowing where your
wine is grown and produced. If you are unsure, we encourage you to ask
and demand that a wine’s true origin be clearly identified on its label.
Truth-in-labeling is important so you can make informed decisions when
selling, buying or enjoying wines.
• Walla Walla Valley
• Washington State
We thank you for helping us protect the sanctity of wine growing regions
• Western Australia
worldwide and invite you to learn more at www.wineorigins.com.
• Willamette Valley
1
WHO WE ARE
WHY LOCATION MATTERS
The Joint Declaration to Protect Wine Place & Origin is a set of principles
There are more than 1 million wine producers in the world, and according to
Impact Databank they produce more than 31 billion cases of wine each year.
As consumers navigate this ever-expanding world, the information on the wine
label is vital. The label tells consumers what they are buying and what they are
drinking. That’s why it is important the label accurately reflects and identifies
the wine’s true location of origin. Yet, in many countries including the United
States, Russia and Vietnam, some geographic names are allowed to be used
on wine bottles that do not originate from those places, making it difficult for
consumers to select an authentic wine from a particular region.
aimed at educating consumers about the importance of location to winemaking.
The Declaration was first signed in Napa Valley, Calif., on July 26, 2005. Today,
our members include a number of wine regions from around the world.
By becoming signatories of the Declaration, members agree that geographic
names are fundamental tools for consumers to identify the special wines
associated with specific winegrowing regions. And as such, they commit to
work together to bring the necessary awareness and advocacy to bear to
ensure these names are protected and respected. From great winegrowing
regions to consumer rights groups to everyday wine consumers, more and
more people are demanding truth-in-labeling.
Research finds that a growing number of consumers, however, want wine
labels to accurately reflect the contents of the bottle. Results from a 2011
poll of U.S. consumers conducted by Public Opinion Strategies make it clear:
location matters.
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Knowing a wine’s
location is becoming
an increasingly
important factor
when buying a bottle.
Growing number of
consumers want
truth-in-labeling.
Allowing the
mislabeling of wine
bottles leads to
consumer confusion.
Seventy-nine percent
of consumers consider
the region where a
wine comes from an
important factor when
buying a bottle of wine;
75 percent report they
would be less likely to buy
a wine if they learned that
it claimed to be from a
place like Champagne,
Napa Valley or Oregon,
but in actuality was not.
Additionally, 84 percent
think that the region a
wine comes from is
extremely important in
determining its quality.
Ninety-eight percent
of consumers support
establishing worldwide
standards for all winemakers that would require
that they accurately state
the location where wine
grapes are grown on wine
labels while 96 percent
say that consumers
deserve to know that
the location where wine
grapes are grown is
accurately stated on
wine labels.
Despite broad interest
in wine location, when
presented with two
labels side-by-side – one
accurately labeled and
another mislabeled –most
consumers were unable
to determine the correct
origin of the wine. This
underscores the challenges
winemakers face with
current labeling laws
around the world. When
a place name is misused,
a part of the identity of
that distinctive wine
region is lost and
consumers can be misled.
3
THE DECLARATION
The Joint Declaration to Protect Wine Place Names & Origin
was first signed in Napa Valley, California, on July 26, 2005.
It is a set of principles aimed at educating consumers and
policymakers about the importance of location to winemaking.
THE DECLARATION STATES:
WHEREAS,
it is generally acknowledged that there are a handful of truly extraordinary
places on earth from which great wine is consistently produced.
WHEREAS,
the names of these places are printed on labels side-by-side with the names
of the producers to identify the origin of the wine.
WHEREAS,
wine, more than any other beverage, is valued based on its association
to its place of origin – and with good reason.
WHEREAS,
even before modern technology allowed us to tie specific definitions to the soils,
terrain, and climates of noted wine regions, winemakers were drawn to these
special places.
WHEREAS,
the names of these places are familiar, and synonymous with quality.
WHEREAS,
we respectfully submit that the place where wine is grown plays a very
important role in a consumer’s selection process.
WHEREAS,
we are furthermore united in our belief that the geographic place names
of wine regions are the sole birthright of the grapes that are grown there, and
when these names appear on wines that do not contain fruit from that region,
they lose their integrity and their relevance, becoming merely words.
THEREFORE,
be it resolved that we, as some of the world’s leading wine regions, join
together in supporting efforts to maintain and protect the integrity of these
place names, which are fundamental tools for consumer identification
of great winegrowing regions and the wines they produce.
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5
BORDEAUX
BOURGOGNE/CHABLIS
Located near the Atlantic Ocean and exactly on the 45th parallel, the French
wine region of Bordeaux is centered on the city of Bordeaux, covering less
than 300,000 acres. Only grapes planted within the region’s 60 appellations
can be labeled as Bordeaux wines. The region is defined by gravel or clay soil, oceanic
climate, and the Gironde, Garonne and Dordogne Rivers. It has rare frosts in winter, wet
springs, warm summers, and very sunny autumn weather for optimum ripening. Consisting of
siliceous alluvial deposits and gravelly-sandy soil on a limestone platform, Bordeaux’s
geologically diverse terroirs are particularly well-suited to viticulture and produce wines with
markedly different characters.
The Bourgogne winegrowing region, a place with a unique heritage, enjoys
a climate that is particularly well-suited to vine cultivation. The convergence
of Mediterranean, continental and oceanic influences plays a major role
in terms of the aromatic richness and global reputation of its wines. The
vineyards of the Bourgogne region are home to some celebrated varietals. With more than
80% planted with Chardonnay and Pinot Noir, the Bourgogne winegrowing region is also a
showcase for Gamay and Aligoté. Historical home for Pinot Noir and Chardonnay, Bourgogne
provides a terroir that is perfectly suited to bring out their very best. In the Bourgogne region,
the wines are mainly single varietal. This “purity of expression” means that each plot gives
each vintage its own personality and unique characteristics. Situated in the northernmost area
of the region is the Chablis wine growing region. The grapevines around the town of Chablis
are almost all Chardonnay, making a dry white wine renowned for the purity of its aroma and
taste. The cool climate of this region produces wines with more acidity and flavors less fruity
than Chardonnay wines grown in warmer climates of the Bourgogne region.
Region
Primary grape varietals
113,400 hectares
Merlot
Cabernet Sauvignon
Cabernet Franc
Sémillon
Sauvignon Blanc
Muscadelle
growing area (2013)
60 appellations
(2013)
Production
700 million
bottles produced (2013)
Region
Impact
28,748 hectares
45,200 jobs created
3% of wine sales worldwide
growing area (2013)
100 appellations
33 Grand Cru Appellations
44 Villages and Premiers
Cru Appellations
23 Regional Appellations
€4.2+ billion
in total sales (2013)
42% of wines exported (2013),
generating €2.1 billion (2013)
in terms of value (2008-2012)
18% of exports
of still French VQPRD wines
7% of total
employment
in Bourgogne
People
7,200 winegrowers
300 trading houses
95 brokers
39 cooperative cellars
Production
3.5% of GDP
193 million
in the Bourgogne
region
bottles sold
€1.5 billion
total worldwide sales
48% to 52%
Impact
of all bottles are exported
55,000 jobs
direct and indirect (2013)
People
33 million visitors
3,949 winegrowing estates
300 wine merchants
17 cooperative wineries
(2012)
17% of total value
to the region
Primary
grape varietals
Chardonnay
Pinot Noir
UNIQUE FACT
UNIQUE FACT
The Bordeaux vineyards are the result of two thousand years of history encompassing alternating periods of
great prosperity and recession that have shaped the land and made the wines what they are today. Each of
the great Bordeaux wine varieties has its own distinct qualities. However, there is one point that all Bordeaux
wines have in common: they consist of a blend of several grape varieties.
The region’s climats are a unique phenomenon whose Universal Exceptional Value has inscribed it to the
UNESCO World Heritage List. Over the past 2,000 years, the Bourgogne winegrowing region has benefited
from the experience of men and women, from the observation of the soil, and from the region’s unique
microclimates. This has given rise to a patchwork of plots whose qualities have been identified and
acknowledged: the climats and lieux-dits. The climats and lieux-dits give Bourgogne wines their unique
identity. Their names bear witness to the region’s rich history. Their origins lie in the environment, local heritage,
savoir-faire (know-how) and human history. The climats and lieux-dits are the ultimate expression of the notion
of terroir. They guarantee the unique characteristics of each wine and offer an unrivaled taste experience.
FOR MORE INFORMATION VISIT www.bordeaux.com/us and follow on:
www.facebook.com/bordeauxwine
www.instagram.com/bordeauxwines
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www.twitter.com/BordeauxWines
FOR MORE INFORMATION VISIT www.bourgogne-wines.com and follow on:
www.facebook.com/BourgogneWines
www.twitter.com/BourgogneWines
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CHAMPAGNE
CHIANTI CLASSICO
Located 90 miles northeast of Paris, the Champagne region’s terroir is known
its cool climate, chalky subsoil, and sloping vineyards. Only grapes planted in
the strictly delimited Champagne appellation area can be used in wines bearing
the Champagne name. Planted at one of the northernmost limits for vines,
Champagne has dual climate with oceanic and continental influences. Temperatures often
remain low and sunshine is limited, but the region experiences near-ideal rainfall for grape
production. The chalky subsoil provides the vines with a steady supply of water while still
putting the vines under enough stress to achieve a balance of ripeness and acidity.
The heartland of the Chianti wine region in central Italy, Chianti Classico is
known for its iconic Tuscan landscape and long-held winemaking traditions
that distinguish itself as the original winemakers in the region. The region is
located between Florence and Siena and has a continental climate that results
in cold winters but dry, hot summers. The soil is extremely varied, but the abundance of
fragmented rock makes Chianti Classico an ideal location to grow wines.
for
Region
7,000 hectares
Region
Primary grape varietals
growing area
34,000 hectares
Chardonnay
Pinot Noir
Meunier
Production
growing area
20 sub-regions
320 crus
35 million
bottles produced annually
€600 million
Production
total worldwide sales
307 million
80% of wines exported
bottles shipped (2013)
People
€4.5 billion
566 members
371 bottlers
total worldwide sales (2013)
Approximately 45% of wines
are exported (2013)
Impact
People
12,000 jobs created
3,000 jobs
15,736 Champagne winegrowers
349 Champagne houses
143 cooperatives
in the agri-tourism sector
1 million tourists each year
Impact
Primary grape varietals
30,000 direct jobs created
Sangiovese
Canaiolo
with 120,000 harvest-related employment
30% of the export value
of all French wine is due to Champagne
UNIQUE FACT
UNIQUE FACT
Strict quality controls regulate all stages of Champagne production, many of which were first
established in 1927. The only authorized grape varietals are Pinot Noir, Meunier, and Chardonnay,
in addition to some other vine stocks. Other regulations to ensure top quality wines include harvest
yield, minimum aging requirements, harvesting by hand and specific production methods and
storage requirements.
Only Chianti Classico wines are entitled to bear the historic Black Rooster symbol, known in Italian
as a gallo nero. The Black Rooster is the historic symbol of the Chianti Military League and can be
traced back to a legend about the creation of Chianti’s political borders in the Middle Ages. If the
Black Rooster seal has a red border around a black rooster, the wine is a young Chianti Classico
that should be opened soon whereas a gold border represents the Chianti Classico Reserva that
can be aged for many years.
FOR MORE INFORMATION VISIT www.champagne.com and follow on:
www.facebook.com/ChampagneOfficialPage
www.instagram.com/champagnebureau
www.twitter.com/Champagne
FOR MORE INFORMATION VISIT www.chianticlassico.com and follow on:
www.facebook.com/chianticlassico
www.twitter.com/ChiantiClassico
www.instagram.com/ChiantiClassico
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JEREZ-XÉRÈS-SHERRY
LONG ISLAND
The Jerez wine region is located in the extreme south of the Iberian Peninsula in
Spain’s Andalucía area. Only wines produced in the Jerez region in accordance
with specific, traditional processes can be called Sherry. Situated between the
Guadalquivir and Guadelete Rivers, the appellation’s terroir is known for its
rolling hillsides made of chalky “albariza” soil and the proximity to the Atlantic
Ocean and Sierra de Cádiz Mountains. The production, ageing and maturing of Sherry is
subject to strict, geographical delimitations within the region. The wines are matured for
long periods using traditional methods, including the dynamic “solera” system, resulting
in an enormous variety of styles.
The Long Island wine region is located on two peninsula forks in New
York State, bordered by Atlantic Ocean to the south, Great Peconic
Bay in the middle and Long Island Sound to the north. Known for
its unique glacial soils and maritime climates, the environment
is characterized by warm summer days and nights. The sandy loam soil allows for
ideal control of vine growth and promotion of ripe grapes for harvest.
Region
3,000 acres growing area
Region
Production
7,000 hectares growing area
500,000 cases produced
$150 million in regional sales
Production
65 million kilos produced annually
55 million bottles shipped
70% of total sales are exports
People
People
4,000 jobs created
1.3 million visitors annually
60+ licensed producers
Impact
2,000 growers
7 cooperatives
100 wineries
Primary grape varietals
Chardonnay
Sauvignon Blanc
Riesling
Merlot
Cabernet Franc
Cabernet Sauvignon
Impact
1,500 winery jobs
2,000 growers
10,000 indirect jobs
450,000 tourism visits
to wineries each year
Primary grape varietals
Palomino
Moscatel
Pedro Ximénez
UNIQUE FACT
UNIQUE FACT
Sherry is a fortified wine made from white grapes. Centuries old traditions and genuine winemaking
techniques have resulted in an enormous variety of styles, from very pale, dry finos to deliciously
sweet wines. A very versatile family of wines, Sherry is an incredibly food-friendly wine with many
different cuisines, including Spanish, Asian, Mediterranean and spicy foods.
The first Long Island vineyard was planted in 1973, making the region one of the youngest
winegrowing areas in the world. Long Island produces excellent food wines that pair exceptionally
well with the abundance of locally produced seafood, produce, cheese, duck, organic poultry,
organic lamb and beef.
FOR MORE INFORMATION VISIT www.sherry.org/en/default.cfm and follow on:
FOR MORE INFORMATION VISIT www.liwines.com and follow on:
www.facebook.com/pages/Sherry-Wines
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www.twitter.com/SherryWines
www.facebook.com/LongIslandWine
www.pinterest.com/liwinecountry
www.twitter.com/LiWineCountry
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NAPA VALLEY
OREGON
Located in Northern California, the Napa Valley is only 30 miles long and less than
five miles wide at its widest point. Only grapes grown in the appellation, or any of
its 16 sub-appellations, can be labeled Napa Valley wines. The region is defined
by its dry Mediterranean climate, mountain ranges and proximity to the Pacific
Ocean. It is known for producing a wide range of innovative, quality-driven wines. The region’s
varying topography includes flat valley floor; low, sloping alluvial fans; narrow, linear valleys; steep
mountain slopes and ridges; and high plateaus. The area contains 33 soil series with more than 100
soil variations – half of the soil orders that exist within the world can be found in the Napa Valley.
Oregon is a leading wine producing state in the United States with 18
approved wine regions growing 72 varieties of grapes. Home to a diverse
geo-climate, the state includes rolling hills, granite-crusted ridges, basalt bluffs
and sandy soils. The northerly latitude means that grapes have extra growing
season sunlight for longer periods, even ripening as well as crisp, cool nights
to allow grapes to retain their freshening acidity. Each of the appellations reflects the
diverse range of microclimates and terrains found in the state.
Region
Region
$1.6 billion in
27,390 acres
45,000 acres
growing area
direct visitor spending inside
Napa County (2014)
18 viticulture area
16 sub-appellations
$5.2 billion
Production
8.5 million
cases produced (2011)
$5.5 billion
in retail value (2011)
Less than 10%
of wines exported,
generating $84.1 million (2011)
in public revenues generated
across the United States (2011)
growing area
Production
2.8 million
cases produced
Primary grape varietals
Cabernet Sauvignon
Chardonnay
Merlot
Sauvignon Blanc
Pinot Noir
People
676 wineries
1,027 vineyards
Impact
17,099+ jobs created
$3.35 billion
People
700 grape growers
430 wineries
815 brands
in economic activity
Impact
Primary grape varietals
46,000 jobs
Pinot noir
Pinot gris
Chardonnay
Riesling
Syrah
$207.5 million
in wine-related tourism
in Napa County (2012)
303,000 jobs
in the United States (2012)
3.3 million visitors
(2014)
UNIQUE FACT
UNIQUE FACT
The Napa Valley Ag Preserve, established in 1968, was the first of its kind in the United States to
set land aside specifically for agriculture and today protects roughly 38,000 acres (15,400 hectares)
of valley floor land. According to the Napa Valley Register, although they have now disappeared as
a viable cash crop in the area, prunes were once king of the Napa Valley's thriving fruit industry.
A leader in environmental stewardship, nearly 50% of Oregon’s planted vineyard acres are certified
as sustainably farmed. Many wineries are also taking the next step to certify sustainable practices in
their winemaking processes. Driven by their desire to create a wine that reflects a sense of place,
Oregon’s winemakers understand that their grapes must be grown naturally to capture the true
essence of the state in a glass of wine.
FOR MORE INFORMATION VISIT www.napavintners.com and follow on:
www.facebook.com/NapaVintners
www.instagram.com/napavintners
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www.twitter.com/NapaVintners
FOR MORE INFORMATION VISIT www.oregonwine.org/Home/ and follow on:
www.facebook.com/OregonWineInfo
www.twitter.com/Oregon_Wine
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PASO ROBLES
PORTO
The Paso Robles wine region is centrally located along California’s
Central Coast, approximately 30 miles from the Pacific Ocean. The
region roughly forms a rectangle that is 35 miles from east to west and
25 miles north to south. It lies on the eastern side of the Santa Lucia Mountain Range and
is characterized by rolling hills east of the Salinas River and steeper hillsides, cut by small
canyons, west of the Salinas River. Soil diversity is the norm and a vineyard may commonly
contain several different soil types.
The Porto wine region covers over 250,000 hectares in Northeast Portugal
within the Douro River basin. Only fortified wines from grapes grown and
produced in the demarcated region can be called Port. The fortified wine is
produced under specific, traditional methods of fermentation, adding grape
brandy, ageing and storage. Situated along the Douro River and its tributaries, Porto’s soil
is schistose with some granite around the edges. The region is protected from humid
Atlantic winds by the Marão and Montemuro mountain barriers, resulting in cold winters
and hot, dry summers.
Region
13,812 hectares
Region
growing area
44,005 hectares
11 viticulture areas
of growing production area
3 sub-regions
Production
3.24 million
Production
cases produced
8.7 million
270 Type 2 winery bonds
cases produced (2013)
7.5 million
Impact
Tinta Cao
Tinta Roriz
Touriga Nacional
Donzelinhio Branco
Gouveio
Malvasia Fina
Rabigato
Viosinho
cases exported (2013)
8,100+ jobs created
$1.5 billion
€365.4 million
in total sales (2013)
in economic impact (2007)
$113 million
People
generated from tourism
25,668 growers
39,000 farmers
Primary grape varietals
Cabernet Sauvignon
Merlot
Syrah
Zinfandel
Primary grape varietals
UNIQUE FACT
UNIQUE FACT
The Paso Robles wine region benefits from the largest swing between high daytime and low
nighttime temperatures of any region in California as a result of the cool marine air that flows east
through the Templeton Gap and north along the Salinas River Valley from the Monterey Bay. The
region’s summer is characterized by warm, clear days, generally unencumbered by clouds, fog or
severe winds. This diurnal fluctuation is considered a key by winemakers and wine grape growers to
attain the intense varietal character displayed in wine grapes from the area.
Porto is the third oldest protected wine region in the world. The Companhia Gerald a Agricultura das
Vinhas do Alto Douro (also known as the Douro Wine Company) was founded in 1756 by the Marquis
of Pombal to guarantee Port wine’s high quality, combat fraud, and stabilize prices. The wine region’s
borders were delimited by 335 stone markers, and the next year a comprehensive classification
system was established.
Bastardo
Mourisco Tinto
Touriga Francesca
Tinta Amarela
Tinta Barroca
FOR MORE INFORMATION VISIT www.ivdp.pt/index.asp?idioma=1& and follow on:
FOR MORE INFORMATION VISIT www.pasowine.com and follow on:
www.facebook.com/PasoRoblesWine
www.facebook.com/VinhosdoDouroedoPorto?ref=ts
www.twitter.com/ivdp_ip
www.twitter.com/PasoRoblesWine
www.instagram.com/pasowine
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RIOJA
SANTA BARBARA COUNTY
Rioja is a wine region identified as “Denominación de Origen Calificada” (D.O.Ca.)
– Qualified Designation of Origin – spread within part of the territory of La Rioja,
Basque Country and Navarra, in Spain. It is a small region situated in the north
along the River Ebro. Meeting at the confluence of Atlantic and Mediterranean
climates, the region’s vineyards experience ideal growing conditions with mild temperatures and
plentiful rainfall. The balanced structure of Rioja’s various soil types—chalky-clay, ferrous-clay
and alluvial—and range of microclimates give each wine its own unique characteristics.
Santa Barbara County is located in the southern portion of the Central
Coast in the U.S. state of California. The wine region is defined by the
coastal Santa Ynez and San Rafael Mountains’ east-west orientation with
direct access to fog and ocean breezes from the Pacific Ocean. The cool
temperatures give the grapes an unusually long “hang time,” allowing the fruit to develop
distinctive acids, flavors and tannins. The five official AVAs within Santa Barbara County
and several other micro-regions reflect the diverse microclimates of the region.
Region
Primary grape varietals
Region
64,573 hectares
Tempranillo
Garnacha
Mazuelo
Graciano
Maturana Tinta
Viura
Malvasía
Garnacha Blanca
Tempranillo Blanco
Maturana Blanca
Verdejo
Turruntès
Chardonnay
Sauvignon Blanc
21,052 acres
growing area
3 subzones
(Rioja Alta, Rioja Baja
and Rioja Alavesa)
Production
290 million
liters produced annually
384 million
yearly sold (38% exported)
People
16,413 vinegrowers
(6.823 Coops. Associated /
9.590 Independent vinegrowers)
600 bottling wineries
122 winegrowers
28 cooperatives
47 wine keepers
403 ageing wineries
growing area
5 viticulture areas
Production
$155.2 million
harvest value (2014)
People
200 wineries
Impact
5,000+ jobs created
$789.6 million
contributed to the U.S. economy (2011)
Primary grape varietals
Chardonnay
Pinot Noir
Syrah
Sauvignon Blanc
UNIQUE FACT
UNIQUE FACT
The Control Board de D.O.Ca. Rioja has created a system of inimitable back labels guaranteeing
consumers the authenticity of a Rioja wine. The “Rioja Trustseal” is manufactured with diffractive
optical technology, similar to that used on European banknotes, to prevent forgeries. The seal
depicts the Rioja name and logo, allowing consumers to identify the label as genuine. Rioja first
started using a seal of guarantee of origin in 1926.
Santa Barbara County’s winemaking history began over two centuries ago during the Mission Era in
the late 18th century. Winemaking developed and vineyards grew slowly throughout the 19th and
20th centuries before reaching explosive growth in the 1990s with over 10,000 acres of premium
wine grapes.
FOR MORE INFORMATION VISIT www.sbcountywines.com and follow on:
FOR MORE INFORMATION VISIT www.us.riojawine.com/en and follow on:
www.facebook.com/RiojaWinEs?fref=ts
www.facebook.com/SantaBarbaraCountyWine
www.twitter.com/SBCWines
www.twitter.com/riojawine_es
www.instagram.com/riojawine_es
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SONOMA COUNTY
TOKAJ
Located one hour north of San Francisco, Sonoma County’s 1,604 miles are
situated alongside the Pacific Ocean. Moderated by the Russian River and
Pacific Ocean, Sonoma County’s terroir is also defined by the low Sonoma
Mountains. Grapes thrive on the cool temperatures, coastal fog and limited
rains. This vast diversity of terroirs within the appellation enables more than 60 grape
varietals to be grown.
Considered the oldest wine appellation in the world, the Tokaj wine
region lies near the Tisza and Bodrog Rivers in northeastern Hungary and
southeastern Slovakia. Centered on the town of Tokaj in the Hungarian
foothills, the appellation is famous for its sweet, botrytized wines made
from noble rot. The clay, or loess soil, and sunny microclimate are conducive to the
proliferation of Botrytis Cinerea (noble rot), a fungus that produces fine and concentrated,
sweet wines from the shriveled grapes. The wines are aged in the vast network of cellars
carved out of solid rock below the region to produce unparalleled and intricate wines.
Region
Primary grape varietals
60,000 acres
Chardonnay
Cabernet Sauvignon
Pinot Noir
Zinfandel
Sauvignon Blanc
Merlot
Syrah
growing areas
16 viticulture areas
Production
24.6 cases
produced
17+ million
Region
5,967 hectares
growing area
27 villages
Production
10,028,000 liters
produced annually
shipped (2012)
$2.55 million
People
in revenues (2012)
14,575
People
registered producers
1,800 grape growers
460 wineries
588 wineries
open to the public
Primary grape varietals
612 bonded wineries
Impact
Furmint
Hárslevelű
Sárga Muskotály
54,297 jobs created
(Yellow Muscat)
(2012)
Zéta
Kövérszõlõ
Kabar
$13.4 billion
in economic impact on
Sonoma County (2012)
UNIQUE FACT
UNIQUE FACT
All wines produced in one of the appellation’s 16 AVAs must use “Sonoma County” on the label,
under conjunctive labeling law, which has been in full effect since January 1, 2014. Thus, all
wines show both region and sub-region on the bottle label in order to increase recognition of
the Sonoma County name and ensure consumers understand where the AVAs are located.
Declared a UNESCO World Heritage Site in 2002, the Tokaj wine region is widely considered the first
appellation in the world. The area was officially delimited by royal decree in 1737, thereby introducing
a system of strict appellation control for all Tokaji wines.
FOR MORE INFORMATION VISIT www.tokaji.hu
FOR MORE INFORMATION VISIT www.sonomawine.com and follow on:
www.facebook.com/SonomaCountyVintners
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www.twitter.com/SonomaVintners
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VICTORIA
WALLA WALLA VALLEY
The Victoria wine region is located in the Australian southeast state of
Victoria. Home to more than 20 wine appellations, the region hosts a
multitude of different climates and terroirs. Ranging from temperate to
cool climates, flat fields to mountainous terrain, Victoria possesses
a full array of diversity in winegrowing conditions.
First designated as an American Viticulture Area in 1984, the Walla Walla
Valley straddles the state border: two-thirds in Washington and one-third
in Oregon. Elevations soar from 400 to 2,000 feet above sea level, and the
region sees minimum rainfall. The Walla Walla Valley soil is known for its four major soils
types: cobblestone river gravels, loess, deep silts, and thin silt sprinkled over weathered
basalt. Together, these different components form the unique Walla Walla Valley terroir.
Region
Primary grape varietals
25,000+ hectares
Cabernet Sauvignon
Shiraz
Chardonnay
Marsanne
Riesling
Pinot Gris
Viognier
Pinot Noir
growing areas
21 appellations
Production
23 million
cases produced (2013)
10%
of Australia’s wine exports (2013)
78,000 tones
of wine exported (2013)
Region
Primary grape varietals
2,000+ acres
Cabernet Sauvignon
Merlot
Syrah
Cabernet Franc
Sangiovese
Chardonnay
Viognier
growing area
Production
800,000-900,000
cases produced
People
50 growers
120+ active wineries
175+ winery licenses
People
800 wineries
3,000 vineyard
600 cellar doors
Impact
Impact
annually in total economic impact
11,700+ jobs created
$3.5 billion AUD
$46 million
2,650 jobs
directly and indirectly (2012)
$502 million
in public revenues
total economic impact to Australia
1.5 million
visitors annually
$1 billion AUD
generated through tourism
UNIQUE FACT
UNIQUE FACT
Wine has been produced in Victoria since the 19th century. At its high point in the 1890s,
the region produced more than half of all wine produced in Australia. However, the phylloxera
epidemic soon followed and took a hard toll on the Victoria wine industry, which did not fully
recover until the 1950s. Today, winemaking is spread out across the state and features premier
wine regions such as Heathcote, Rutherglen and the Yarra Valley.
The Walla Walla Valley has been producing grapes for more than 150 years. French-Canadian fur
traders with the Hudson Bay Company were the first settlers to grow wine grapes, making wine as early
as the 1830s. Subsequent settlers in Walla Walla also began planting grapes and producing wine.
Though the wine region slowed to a stop in the early 20th century due to a devastating frost and the
effects of Prohibition, the wine industry was reborn in the 1970s with the establishment of vineyards
who have grown to give Walla Walla Valley worldwide recognition for producing quality wines.
FOR MORE INFORMATION VISIT www.winevictoria.org.au and follow on:
www.twitter.com/winevic
FOR MORE INFORMATION VISIT www.wallawallawine.com and follow on:
www.facebook.com/wallawallavalleywine
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www.twitter.com/WWValleyWine
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WASHINGTON STATE
WESTERN AUSTRALIA
The Washington State wine region encompasses the entire
state and is the second largest premium wine producer in
the United States. Bisected by the Cascade Mountain
Range from north to south, areas west of the Cascade crest have a maritime climate,
whereas areas to the east have a semi-arid or arid continental climate. Over 99% of
vineyard plantings are in eastern Washington where warm, dry temperatures allow a wide
variety of grapes to ripen. Vineyard soils are largely defined by their relationship to the
Missoula Floods. Warm, dry weather and the use of irrigation lead to minimal vintage
variation and consistently high-quality wines.
Western Australia is the country’s largest state, occupying just under one-third
of Australia’s total landmass (an area of 965,000 square miles). There are nine
wine regions in Western Australia, concentrated in the southwest of the state,
which produce nearly one quarter of Australia’s fine wines. Warm to hot
temperatures with cooling bay winds from the west allow the vines to cool
in the evening for even ripening. The range of soil types includes limestone and
limestone-based sands.
Region
13,225 hectares
Region
Primary grape varietals
growing area
>50,000 acres
Cabernet Sauvignon
Merlot
Syrah
Cabernet Franc
Riesling
Chardonnay
Sauvignon Blanc
Gewurztraminer
Semillon
Pinot Gris
Viognier
9 appellations
growing areas
13 viticulture areas
Production
14.8 million
cases produced (2013)
People
870+ wineries
350+ wine grape growers
Production
45 million
liters produced
People
500 grape growers
400 wine producers
300+ wineries
Impact
Impact
$684 million AUD
25,900 jobs created
$193 million
in wine value (2010)
spent by more than 800,000
tourists each year
Primary grape varietals
Riesling
Chardonnay
Cabernet Sauvignon
Pinot Noir
Shiraz
Malbec
Merlot
Chenin Blanc
Verdelho
$4.8 billion
contributed annually
to the state’s economy
$14.9 billion
contributed annually
to the national economy
UNIQUE FACT
UNIQUE FACT
Eastern Washington is one of the northernmost wine regions in the world and is dry enough
to be categorized as a continental semi-desert. Due to its arid climate, Eastern Washington is
remarkably fungus free; as a result, very few chemical based anti-fungicides are required, leading
to sustainable vineyard practices that leave vibrant, healthy, lively soils and water sources.
Vines were first planted in 1829, less than 20 kilometers east of Perth in the Swan District. Today,
Western Australian wine regions are popular tourism destinations because of the great synergy with West
Australian lifestyle and premium food and wine. Western Australia is responsible for producing less than
5% of the total wine crush in Australia but accounts for approximately 20% of the ultra premium
segment of the market. Wine is the largest value-adding horticulture industry in Western Australia.
FOR MORE INFORMATION VISIT www.washingtonwine.org and follow on:
www.facebook.com/WashingtonStateWine
www.instagram.com/Washington_state_wine
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www.twitter.com/WineCommission
FOR MORE INFORMATION VISIT www.winewa.asn.au and follow on:
www.facebook.com/larry.jorgensen.1840?fref=ts
www.twitter.com/enjoyWAwine
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WILLAMETTE VALLEY
From Portland to just south of Eugene, the Willamette Valley appellation stretches
more than 100 miles long and 60 miles wide at its widest point. Bordered by the
Coast Range Mountains to the west and the Cascade Range to the east, the
valley is approximately 50 miles from the Pacific Ocean. The soils of the six
sub-appellations range from marine sedimentary to basalt to windblown loess. The mild
climate provided by the maritime winds gives the region a long, moderate growing season.
Region
17,237 acres
growing areas
6 sub-appellations
Production
2.6 million
cases produced (2014)
People
647 vineyards
440 wineries
Primary grape varietals
Pinot Noir
Pinot Gris
Chardonnay
Riesling
UNIQUE FACT
The Willamette Valley’s cool climate allows Pinot Noir grapes to thrive on a variety of climatic
and site differences on the lower hillsides within the appellation. In 2002, vineyards and wineries
successfully petitioned to designate six sub-appellations within the AVA: Chehalem Mountains,
Dundee Hills, Eola-Amity Hills, McMinnville, Ribbon Ridge and Yamhill-Carlton.
FOR MORE INFORMATION VISIT www.willamettewines.com and follow on:
www.facebook.com/willamettewines
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www.twitter.com/wvwines
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