Download aristotle - Qualcomm

MATTEL’SNABI®BRANDINTRODUCESFIRST-EVERCONNECTEDKIDSROOM
PLATFORMINTANDEMWITHMICROSOFTANDQUALCOMM
ARISTOTLE™
RevolutionaryVoiceActivatedIoTSolution,FeaturingGroundbreakingAIandTopNotchSecurity,WillHelpNurtureandEnrichKidsasTheyGrowWhileAssisting
FamilieswithTheirEver-ChangingNeeds
AvailableatRetailThisSummerFor$299
El Segundo, CA (January 3, 2017)—Mattel’s nabi® brand, known for creating innovative high tech
solutionsforkidsandfamiliesincludingtheacclaimednabitabletline,willbeunveilingitslatestgroundbreaking innovation at CES: Aristotle™—a first-of-its kind connected kids room platform developed
togetherwithtechnologyheavyweightsincludingMicrosoft,QualcommTechnologies,Inc.,andSilkLabs.
Unlikeothervoiceactivated,AI-drivenconnectedhomeplatforms,Aristotleisdesignedwithaspecific
purposeandmission:toaidparentsandusethemostadvancedAI-driventechnologytomakeiteasier
forthemtoprotect,develop,andnurturethemostimportantassetintheirhome—theirchildren.Mattel
willdebuttheAristotlevoiceactivatedkidsconnectedroomhubandcamerabundleatretailthissummer.
Aristotleisdesignedtocomfort,entertain,teach,andassistduringeachdevelopmentstate—evolving
withachildastheirneedschangefrominfancytoadolescence.InbuildingAristotle,Mattel’snabidivision
focusedonsolvingparents’biggestconcernswhenitcomestoIoT:security,privacy,andintuitiveeaseof
use.Tothatend,Aristotlefeatures256-bitencryptionthroughthecloudandisfullyCOPPAcompliant.
Meanwhile,theplatform’sArtificialIntelligencewillutilizethreedistinctAIengines,includingMicrosoft
CognitiveServicesandtheSilkIntelligencePlatform.Thesemulti-levelsofAIenableAristotletolearn
patternsandautonomouslyactuponuserhabitstoaidinchilddevelopmentandlearning.Aristotle’sAI
willalsohaveauniquepersonalitythatwillappealtoparentsandkidsandwillbepresentedasthegreat
descendentofAristotlehimself.
TheAristotleplatformsolvesoneofthebiggestissuesfacingIoTtoday.CurrentIoTplatformsactivatea
seriesofdisaggregateddevicesthatmustbepurchasedseparately,setupindividuallyandmayormay
notbecompatiblewithoneanother.AristotleincorporatesAI,voice,sightandsoundsintoitshuband
camera,providinganall-in-onesolutionthatsimplyworkstogether.Therefore,thecoresystemismuch
morethanastylishBluetooth®/Wi-Fi®Directspeakerwithapowerful,voiceactivatedAI.Withitsdynamic
built-inLEDmultiplecolorlightingsystemandcompanionWi-Ficamera,Aristotledeliversmoreenhanced
AIcapabilitiesthatenableittodomorespecializedfunctions,autonomouslyincludinghelpingsootha
cryingbaby,purchasediapersorfindonlinedeals,reinforcegoodmannersinkids,andevenhelpkids
learnaforeignlanguage.
JimMitchell,VPandGMofnabi,adivisionofMattel,said,“Raisingkidscanbehecticandwesawaneed
foranIoTsystemthatsimplifiesthecomplexanddynamiclivesoffamilies,whileprovidingthemwith
peaceofmind.OurgoalwiththelaunchofAristotleistoprovideparentswithaplatformthatsimplifies
parenting,whilehelpingthemnurture,teach,andprotecttheiryoungones.”
Someofthetop-of-thelinetechnologyandfeaturesthatmakeupthisrevolutionarykidsconnectedroom
IoTplatforminclude:
o ArtificialIntelligencecreatedspecificallytohelpnurtureandteachchildren:
Best-in-class partners in tandem with Mattel and nabi’s deep understanding of childhood
milestones come together to create a voice-activated AI product that is specifically tailored to
familiesandunmatchedinthisverticalbyanyotherIoTsystemonthemarket.Aristotleuses
Microsoft Cognitive Services – and soon Cortana Intelligence – for custom built AI with babycentricfeatures.ItalsoincludessearchcapabilitiespoweredbyBing.
o “DoThisWhen”autonomousAIprotocols:
The multi-faceted Aristotle hub is integrated with a smart light system—a night light, reading
light, changing light, and multiple color lighting—specifically designed as a dynamic feedback
systemtiedtotheAI.ThehubispoweredbyQualcommTechnologies’SmartHomeReference
Platform based on Qualcomm® Snapdragon™ 212 processor. The companion Wi-Fi camera is
poweredbytheSnapdragon212processorfeaturingobjectrecognitionandmovementdetection
is designed to further enhance its AI capabilities enabling Aristotle to do more specialized
functions.Forinstance,Aristotlecanautomaticallyplayalullabyandturnlightsondimwhenit
hearsasleepingbabybegintocry.Orforatoddler,thedynamiclightingsystemwilllightupgreen
or red to acknowledge if the child has answered a question correctly during a voice activated
learninglesson.Withtheadditionof3rdpartyservicesincludingIFTTT,thepossibilitiesaretruly
endlesswithAristotle’s“DoThisWhen”autonomousAIprotocols.
o Top-of-the-linebackendtechnologyensuresdynamicsupportforfamilies:
Aristotle’sproprietaryintelligenceplatformwascreatedinconjunctionwithSilkLabsenabling
nabitocreateitsownhardwareandsoftwareexperiences.Theplatformfeaturesbothaparent
andchildmode.Aristotle’son-deviceintelligenceprocessesvideoandaudiocontentlocallyto
ensure maximum privacy for every customer. Setting up the device is simple—while next to
Aristotle,openuptheAristotleappandtheappwillconfigureAristotleontoyourhomeWi-Fi
network
o SecuritymeasurestomakeAristotlehack-safeandprovideparentswithpeaceofmind:
The platform is both COPPA and HIPAA compliant—applying the same data safeguards as
hospitals—whileutilizing256-bitencryptiontokeepyourvideostreamsecure.
o Nurturesandgrowsinabilitieswiththechild:
Aristotlewasspecificallydesignedtogrowupwithachildandthereforeprovideandperform
skillsandfunctionsbasedontheirchangingneeds.Therefore,Aristotleevolvesfromaplatform
centeredonnurturingandinfantdevelopmentdesignedtohelpsimplifymoms’/dads’lives,toa
platformfocusedonteachingandentertainmentusingaudio,visualandtactilelearningmethods.
ThecorechildsectorsAristotlewasdesignedtohelpnurtureare:
o Aristotlebaby–Hands-freewayforparentstokeeptrackandmonitorsleeping,changing
andfeedingdevelopments.Hubservesasall-in-onenurserynecessitywithfunctionality
asbabycamera,nightlight,changinglight,whitenoisemachineandlullabyspeaker.Ecommerce functionality tied directly to key retail partners will enable Aristotle to
automaticallyreorderorlookfordealsandcouponsonbabyconsumables,formulaand
otherbabyproductswhenitdetectsyouarelikelyrunninglowonthespecificitem.
o
o
o
Aristotle toddler – Use audio, visual and tactile learning methods for ABCs, 123s first
words,sing-alongsandstorytime.
Aristotle kid – Homework helper, entertainment unit to watch and listen to music,
playmatetoplay2-playervoicegamesagainst.
Aristotle tween – More sophisticated learning capabilities including foreign language
lessons,socialnetworkingintegration,inadditiontocoreentertainmentfunctions.
nabihasalreadyattracteddozensofthirdpartypartnersincludingSilkLabs,BabyCenter,LittlePim,iHeart
Radio, FEN Learning, and Tipitap whose child development/parenting advice, learning, music
entertainment, books and games content can be instantly accessed through the Aristotle hub and
correspondingAristotleapp.Arobustsoftwaredevelopmentkit(SDK)willenableadditionalbest-in-class
applicationstobedevelopedfromworld-classpartnersthatwillenableAristotletolearnandperform
moreskillsthatfurthersimplifyandenhancethelivesofparentsandkids.
Mattel’snabiunitisalsodevelopingalineofconnectedhardwarethatintegrateswithAristotlebeginning
withababymonitorthatisexpectedtobeavailableatlaunch.Aristotlewasdesignedtobecompatible
with several current IoT systems to enable parents to further build out and customize a truly smart,
connectedkidsroom.AristotlewillalsoconnectseamlesslywithWink,Wemo,SamsungSmartThings,
PhilipsHue,Zigbeeamongothers.
Sam George, Director, Microsoft Azure IoT at Microsoft Corp. said, “Mattel chose Microsoft as an
enterprisegradetechnologypartnertohelpempowertheirdigitaltransformation.Thetechnologiesthat
Mattel is leveraging, from Azure IoT Suite, to the Cortana Intelligence Suite to cutting edge Cognitive
Servicesareenablingabusinessrevolutionacrossindustries.We’reexcitedtohelpMattelaccelerate
Aristotle’sintroductiontothemarketandvalueourcollaborationwiththem.”
“Mattel is taking advantage of some of the newest and most exciting technologies from Qualcomm
Technologieslikedeeplearning,voicerecognition,audio,displaycameraandconnectivitytobringthe
benefitsoftheIoTtothehome,”saidRajTalluri,seniorvicepresident,QualcommTechnologies,Inc.“We
arepleasedtoworkwithMattelwhichhasuseditsdeepknowledgeoffamiliesandchildrentocreatea
powerfulsetofsmarthomecapabilitiestogethertobringsafety,monitoring,entertainmentandother
newbenefitsinacompactandpowerfulplatform.”
Dr.AndreasGal,CEOofSilkLabs,said“IntelligentconsumerproductslikeAristotlearepavingthewayfor
anewclassofmeaningfulexperiencesthatimproveoureverydaylives.Silkisexcitedtobepartnering
withMatteltolaythegroundworkforthisnewproductcategory.Byleveragingthelatestadvancesin
neuralnetworksandmachinelearning,Aristotlehasauniqueabilitytolearnandbecomesmarterover
timewhileensuringmaximumprivacyandsafety.Webelievethisisthefutureforallconnectedproducts.”
Aristotleisthelatestproductsfromnabi,whichafterjoiningMattelinearly2016,continuestoexpand
theirportfoliooffamily-friendlytechnologysolutions.Inadditiontotheirlineofaward-winningtablets
andothertechnologyproducts,nabihasbeentherecipientofaseriesofprestigiousaccolades,including
aplaceonFastCompany’sMostInnovativeCompanieslist.
Aboutnabi:
Mattel’snabi®brandisknownforcreatinginnovativehightechsolutionsforkidsandfamiliesincluding
theacclaimednabitabletline.Nabiiscommittedtocreatingfamilysolutionsthatare:(1)socially
responsible,(2)maderight,(3)makeadifferenceinpeople’slives,(4)ForParents.ByParents.And(5)
dedicatedtotheintellectualdevelopmentofchildren.Nabihasalsobeentherecipientofaseriesof
prestigiousaccolades,includingaplaceonFastCompany’sMostInnovativeCompanieslist.
AboutMattel:
Mattelisacreationscompanythatinspiresthewonderofchildhood.Ourmissionistobetherecognized
leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands
includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®,
amongmanyothers.Mattelalsocreatesawealthoflinesandproductsmadeincollaborationwithleading
entertainment and technology companies. With a global workforce of approximately 31,000 people,
Mattel operates in 40 countries and sells products in more than 150 nations. Visit us online at
www.mattel.com.
AboutMicrosoft:
Microsoft(Nasdaq“MSFT”@microsoft)istheleadingplatformandproductivitycompanyforthe
mobile-first,cloud-firstworld,anditsmissionistoempowereverypersonandeveryorganizationonthe
planettoachievemore.
AboutQualcommTechnologies,Inc.:
QualcommTechnologies,Inc.isasubsidiaryofQualcommIncorporated.QualcommandSnapdragonare
trademarksofQualcommIncorporated,registeredintheUnitedStatesandothercountries.
QualcommSnapdragonisaproductofQualcommTechnologies,Inc.
AboutSilkLabs:
Silk’s mission is to bring human intelligence to connected products. Founded in 2015 by Andreas Gal
(formerCTOofMozilla)andMichaelVines(formerlyofQualcomm),Silkisamachinelearningcompany
thatprovidesanon-deviceAIplatformenablingreal-timevisualandaudiorecognition.Usingthelatest
advancesindeepneuralnetworks,weempowerbusinessestobuildthenextgenerationofintelligent
connecteddevices.