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V TATE & LYLE OPTIMIZE™ What if you could create a reducedsugar juice drink that tastes the same as the full-sugar version and costs you less? Cranberry Juice Drink OPTIMIZE™ This Sweetener Optimized Cranberry Juice Drink demonstrates how SPLENDA® Sucralose can work with another sweetener to create a desired synergy, reducing calories, maintaining the same delicious taste, and cutting costs for manufacturers. The calories in this beverage have also been reduced by 30 percent, a label listing that 75 percent of consumers state they check regularly.* Our OPTIMIZE™ concept offers: ■ Sweetening costs lowered by 25 percent while maintaining no difference in sweetness compared to its full-sugar version** ■ A 30 percent reduction in calories and a 30 percent reduction in sugar compared to the full-sugar version ■ No difference in sweetness between the full-sugar version and the sweetener optimized version based on sensory testing ■ Liquid SPLENDA® Sucralose, which can be added easily and clearly in liquid formulations Our OPTIMIZE™ formulation service helps manufacturers create recipes that are more cost effective and taste just as good. Contact our team for more information: Tate & Lyle [email protected] T: (800) 526-5728, US only © Tate & Lyle 2012 * Illuminas, 2008. **Cost calculated in December 2011. SPLENDA® and the SPLENDA® logo are trademarks of McNeil Nutritionals, LLC Prospective purchasers are advised to conduct their own tests, studies and regulatory review to determine the fitness of Tate & Lyle products for their particular purposes, product claims or specific applications.