Download A person or organization with a legitimate interest in a given

1
Created by Boundless
A person or organization with a legitimate interest in a given situation, action, or
enterprise.
A
Stakeholder
B
Shareholder
C
Employee
D
Customer
2
Created by Boundless
Proponents of corporate social responsibility highlight three advantages, which
they refer to as a "triple bottom line." Which of the following is NOT one of these
three advantages?
A
Competitive
B
Environmental
C
Financial
D
Social
3
Created by Boundless
Companies that practice social responsibility marketing strategies:
A
are guaranteed to have a better customer loyalty.
B
show concern for the people and environments in which
they transact business.
C
will be spared negative attention when they commit illegal
activities.
D
force those who transact business with them (i.e., vendors
and investors) to maintain the same standards of practice
and values
4
Created by Boundless
When a company sponsors a charity event that aligns with their core mission and
vision, that company is practicing which of the following concepts?
A
Social responsibility
B
All of the answers
C
environmental scanning
D
cause marketing
E
None of the answers
5
Created by Boundless
When an organization shows concern for the people and environment in which it
transacts business it is called ___________.
A
cause marketing
B
demographic benchmarking
C
environmental scanning
D
social responsibility
6
Created by Boundless
Critics, such as Milton Friedman, argue that corporate social responsibility is
unrelated to the primary aim of business. What is the aim they are referring to?
A
Maximize profit
B
Increase competitiveness
C
Maximize shareholder returns
D
Optimize strategy
7
Created by Boundless
The process of communicating the social and environmental effects of an
organization's economic actions to particular interest groups and society at large
is defined as:
A
Social benefit measures
B
Social assessment
C
Social accounting
D
Altruistic accounting
8
Created by Boundless
Which of the following is NOT an example of a philanthropic social responsibility
initiative?
A
Painting a homeless shelter
B
Sponsoring a marathon runner for a fixed amount of money
per mile
C
Providing grant money to an education institution
D
Issuing a donation for single mothers
9
Created by Boundless
Which of the following would be considered an example of ecocentric social
responsibility?
A
Honda subsidizing the price of hybrid vehicles
B
McDonald's reducing the fat content in their hamburgers
C
Exxon-Mobile donating to charities
D
General Mills supporting childhood obesity warnings
10
Created by Boundless
In a famous Tylenol case study, an entire distribution of pills were pulled from the
shelves at enormous cost due to the suspicion that they may have been
dangerous to consumers. This large short-term cost resulted in a ________ brand.
A
trustworthy
B
dangerous
C
profitable
D
frivolous