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Huawei's Commercial Wi-Fi Solution for Shopping Malls and Supermarkets Contents 1 Trends and Challenges of Commercial Wi-Fi for Shopping Malls and Supermarkets 2 Huawei's Commercial Wi-Fi Solution for Shopping Malls and Supermarkets 3 Success Stories 2 Fast Wi-Fi Service Development in Shopping Malls and Supermarkets Free Wi-Fi Internet + Service The "Internet + Service" mode not only provides free network access but also provisions services through the Internet. More and more shopping areas offer free Wi-Fi to attract more customers. 3 Sharp Increase in Wi-Fi Services and Number of Terminals The rise of mobile Internet leads to an increase in the number of Wi-Fi services available and terminals requiring access. Challenge 1: Imbalance Between Investment and Profits Wi-Fi Construction Cannot Bring Direct Profits 1. Wi-Fi deployment cannot directly bring quantified profits. Unable to Use Data to Personalize Services 1. Profits Unable to use data to discover consumers' individual preferences OL suits Ladies fashion Cost 2. Wi-Fi services and sales promotions are completely separate. Wi-Fi Sales 4 2. Minimal interaction with consumers leading to a lack of customer loyalty Challenge 2: Complex Operations and Poor Network Access Experience Complex Wi-Fi Network Access 1. Complex access modes and operations Find a network with good signals. 2. Poor Network Access Experience 1. Enter the correct password; open a browser first for Portal authentication. Cannot find one. Do not know the password or the operation process. 2. Poor signals and coverage holes 3. Frequent disconnections while roaming No SMS message received during the authentication process, affecting authentication No SMS message! Network access does not support a large number of users Receive no SMS message after 1 minute. No SMS message! 5 Challenge 3: Complex Networks and High Maintenance Costs Complex O&M 1. High Maintenance Costs Separate wired and wireless networks that require separate O&M Separated wired and wireless networks 1. High manpower costs due to complex O&M 2. Difficult to pinpoint fault locations due to network complexity, increasing investment in manpower Separated forwarding Dispersed NEs Independent AC 2. O&M is complex and can only be performed by highly trained professionals since network and service information cannot be directly displayed. 6 Contents 1 Trends and Challenges of Commercial Wi-Fi for Shopping Malls and Supermarkets 2 Huawei's Commercial Wi-Fi Solution for Shopping Malls and Supermarkets 3 Success Stories 7 Networking Diagrams for Huawei's Commercial Wi-Fi Solution for Shopping Malls and Supermarkets HQ data center Single node: single shopping mall Chain: large supermarket chain Internet Agile Controller Agile firewall Social media authentication platform LogCenter Social media authentication platform Location server LogCenter Internet Location server Big Data server Agile switch ENP inside Agile Controller Big Data server Agile firewall Independent AC Core switch Core switch Outdoor AP Indoor AP Store A 8 Store B Solution Benefits: Precision Marketing, Fast and Intelligent Experience, Highly Efficient Operation Fast and Intelligent Experience Precision Marketing Marketing no longer limited to traditional methods through the widespread use of the Internet Wi-Fi coverage in all scenarios Personalized network access experience Big Data analytics allows for personalized services Intelligent navigation service 9 Highly Efficient Operation Smart and simple wireless deployment and O&M Real-time display of reports and lists Comprehensive security protection for networks and services Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Precision Marketing, Enabling Targeted Promotions for Shopping Malls and Supermarkets Internet Agile Controller • Requirements Agile firewall Many shopping malls and supermarkets use traditional media such as print and TV for promotion, which covers a limited audience and has high costs. This solution extends the potential audience by leveraging social media while reduces total marketing costs. LogCenter Agile switch Location server ENP inside Social media authentication platform • Solution Work with social media platforms such as WeChat to connect to networks, and use social media to propagate big seller and promotion information. Push ads through authentication pages, web pages, WeChat public platform, and apps. Use Big Data to record and analyze consumer behavior and then customize marketing promotions. Big Data server • Customer Benefits • Extends the marketing audience scale for shopping malls and supermarkets. • Reduces the marketing costs. • Implements precision marketing, improving promotion efficiency. AP 10 Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Social Media Authentication, Leveraging the Internet in Commercial Wi-Fi Social media authentication such as Facebook, Twitter, and Google+ WeChat authentication QR code authentication SMS message authentication, supporting accountfree login Guest access: 1. A guest connects to Wi-Fi. The web page is displayed. 2. Select a media mode. The corresponding authorization page is displayed. 3. Enter account information and log in. First login: 1. Follow the WeChat public account of a shopping mall or supermarket. 2. Access the Wi-Fi link page and log in. Subsequent login: On the web page, tap the authentication button. 11 Public QR code: A guest scans the QR code at reception desk of a shopping mall or supermarket and can directly log in to the Wi-Fi network. QR code approval: A guest enters registration information to generate a QR code. A receptionist then scans the QR code and approves the application. The guest can log in. Precision Marketing Fast and Intelligent Experience Highly Efficient Operation WeChat Authentication, Facilitating Wi-Fi Access and Attracting Fans of Shopping Malls and Supermarkets Step 1 On the pushed Portal authentication page, tap the WeChat authentication button. Step 2 On the Wi-Fi connection page, tap the connection button. Step 3 Connect to the Wi-Fi network successfully. Step 4 The authentication success page is displayed. Enable users to follow WeChat public accounts to attract fans and implement secondary marketing online. 12 Precision Marketing Fast and Intelligent Experience Highly Efficient Operation WeChat Shake, Novel Marketing Method for Shopping Malls and Requirements Supermarkets WeChat server 4 Push an HTML5 web page carrying various interactive marketing apps, such as WeChat public account follow, shake for coupons and red packets, and draw lotteries. 3 The mobile phone reports iBeacon device information and signal strength. After enabling Bluetooth on a mobile phone, a consumer can use WeChat Shake to follow the public account of a shopping mall or supermarket and obtain coupons or red packets. Traditional shopping malls and supermarkets simply perform promotion activities such as sales and product redemption, while lack interaction with consumers. In the Internet era, shopping malls and supermarkets need to leverage social media such as WeChat to enhance interaction with consumers. Solution Deploy Bluetooth base stations in a shopping mall or supermarket and associate them with WeChat Shake. Consumers need to follow the public account of the shopping mall or supermarket, and use WeChat Shake to obtain coupons, red packets, etc. iBeacon base station Deploy Bluetooth base stations in a shopping 1 mall or supermarket, enable WeChat Shake, configure the WeChat Shake page, and configure the base stations using parameters provided by WeChat. Customer Benefits A consumer enables 2 Bluetooth on his or her mobile phone and starts Shake. 13 Enhances interaction with consumers and improves influence of the shopping mall or supermarket. Attracts consumers through innovative marketing and improves loyalty of the consumers. Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Ad Marketing upon Network Access, the Lure of Love at First Sight Follow our store to obtain a US$10 coupon. 20% skin beauty discount of E·SPA Half price for Poly Cinemas' tickets Push surrounding brands and product preferential activities. 14 Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Precision and Targeted Marketing, Providing Precise Business Promotions Through a Smart "Heart" 20% discount of MacDonald's (50 m away) Shopping street Precisely push ads to specific users based on their locations. 15 Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Precision and Targeted Marketing Solution Report the collected offline information. 2. Information analysis and reporting Big Data analytics and operation platform Data analysis and storage platform 3. Big Data analytics and consumer portrait Ad operation and push platform User, terminal type, location, online behavior, app Huawei Wi-Fi network 4. Targeted marketing AP Authentication server (Agile Controller) Gateway (NGFW) Location server (eSight) 1. Information collection and identification Push precise information and conduct precision marketing based on consumption characteristics and terminal locations of consumers. Network access and consumption by mobile terminals 16 Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Big Data Analytics and Marketing: Refined and Smart Marketing Convert offline data into online data for operation. Requirements Analyze consumer habits from multiple dimensions, export data, and display reports. Comply with Decree 82 released by the Ministry of Public Security (MPS), and save Internet access logs. Solution Consumer track Store visit analysis Consumer dwell duration KPIs Consumer flow Investment ratio and distribution Brand heat 17 Network use analysis: network use statistics, terminal increase statistics, distribution of terminals based on the network use duration and time segment WeChat-related data analysis: user analysis, graphic analysis, message analysis, and interface analysis Customer Benefits A core switch interconnects to a log analysis system such as a log server to use network data and generate reports. This simplifies market research methodologies. Precision Marketing Fast and Intelligent Experience Highly Efficient Operation App Promotion Solution for Shopping Malls and Supermarkets Requirements 1 The Agile Controller uploads app files to the local app file warehouse. 3 During Portal page customization, the Agile Controller configures batch app download and automatic adaptation to different operating systems (iOS or Android). Agile Controller (App distribution) 5 2 4 The Agile Controller distributes apps to an NGFW that caches the app file locally. Consumers download apps from links on the Portal authentication page. The NGFW links are directed to apps (App cache) cached on the NGFW. The speed is FAST. 100M app download completed in several seconds! The Agile Controller analyzes and displays app download statistics. Internet No app cache is provided. Apps can be downloaded only on the App Store. The speed is SLOW. No app cache is provided. Solution App cache 3 kbit/s? Can the download speed be slower? Shopping mall/ Supermarket B 18 Deploy next-generation firewalls (NGFWs) to provide an app download cache, which does not occupy Internet bandwidth. Downloaded apps automatically match operating systems of consumers' terminals, and adaptation resources are provided. Support download by scanning QR codes. Customer Benefits Shopping mall/ Supermarket A Some shopping malls and supermarkets cooperate with Internet software vendors and allow app download activities. However, the shopping malls and supermarkets want to prevent Internet bandwidth from being occupied by consumer download traffic. Supports high-speed app download and improves consumer experience of using apps. Enriches the profit method for shopping malls and supermarkets. Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Fast and Intelligent Experience, Providing Consumers with HighQuality Network Services Internet Agile firewall Agile Controller Social media authentication platform LogCenter Location server Agile switch ENP inside Big Data server Outdoor AP Indoor AP • Requirements Shopping malls and supermarkets cannot implement all WiFi for all scenarios, and therefore consumers do not receive an optimal experience. This solution leverages Huawei's excellent wireless network platform to provide consumers with high-quality Wi-Fi access experience. • Solution Support all Wi-Fi for any scenario, to provide highdensity coverage in outdoor and indoor areas of shopping malls and supermarkets. Support smart seamless roaming and provide fast switchover within 50 ms, ensuring uninterrupted network access for moving consumers. Support Wi-Fi location and Bluetooth location, with location precision of 3-5 m (Bluetooth location precision of 1 m). • Customer Benefits Applicable to squares, outdoor booths, etc Applicable to stores, restaurants, coffee shops, exhibition halls, etc 19 • Allows consumers to obtain free, high-quality network access services when they are shopping. • Improves the service level of shopping malls and supermarkets, increasing enterprises' competitiveness. Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Wi-Fi Coverage in Various Scenarios Multiple-room scenario Central AP AD9430DN- 24 • This architecture employs a central AP and remote radio units (RRUs). • RRUs are small and can be deployed close to STAs, improving coverage efficiency. RRU R240D Indoor highdensity scenario Ceiling AP4030TN/ AP4050TN Small- and mediumsized stores and restaurants Agile distributed WiFi architecture 30-degree directional antenna Areas with a large number of users, such as atriums High-density products and algorithms • Hardware: three radios, small-angle directional antenna • Software: highdensity algorithm 20 Location service scenario Parking lots, operation areas of shopping malls and supermarkets Radio 1: 5 GHz AP7050DE Radio 2: 2.4 GHz/5 GHz Radio 3: 2.4 GHz/5 GHz • Radio 3 is separately used for WLAN location. Outdoor hotspot Squares and coverage scenario outdoor stalls AP6510DN /6610DN 28 dBi directional antenna • Built-in surge protection module of an AP • Outdoor AP with directional antennas for long-distance backhaul Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Innovative Medium-Sized High-Density Coverage Solution to Ensure a Quality User Experience, Applicable to Common Stores Huawei Indoor Medium-sized High-Density Solution Store Characteristics of a single store: AP4030TN Building: half-open environment with high-density users (10 to 70) in peak hours Service: moderate concurrency rate, moderate location precision Radio 2 2.4 GHz/5 GHz Exclusive AP with three radios Radio 1 5 GHz Radio 3 2.4 GHz/5 GHz Industry Solution Recommended coverage mode: 2.4 GHz + 5.2 GHz + 5.8 GHz, covering STAs on all frequency channels 100+ concurrent users supported by a single AP, 30% higher than a common AP Adaptive 2.4 GHz and 5 GHz, meeting requirements of various scenarios Fewer STAs connected to a single AP: It is recommended that a dual-band AP be connected to 40 to 60 active users because interference exists in a single Radio 1 channel. 2.4 GHz More APs, more interference: It is recommended that no more than three APs with omnidirectional antennas be deployed in a single room because 2.4 GHz has only three available channels. Different 5 GHz frequency channels on terminals: 5 GHz has low frequency (LF) and high frequency (HF) and cannot cover all 5 GHz terminals. Radio 2 5 GHz Radio 1 5.2 GHz 21 Backhaul + Coverage Coverage Radio 2 5.8 GHz Radio 3 2.4 GHz Radio 1 WDS /Mesh Radio 2 5 GHz Location + Coverage Radio 3 2.4 GHz Radio 1 Monitor Radio 2 5 GHz Radio 3 2.4 GHz Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Innovative High-Density Coverage Solution for to Ensure an Excellent User Experience, Applicable to High-Density Atriums Atrium Huawei Indoor High-Density Solution Characteristics of an atrium: AP4050DN-HD Building: large activity area with highdensity users (100-200), where Wi-Fi interference is likely Service: large space, high concurrency rate, moderate location precision AP with exclusive built-in small-angle antennas The AP is a unique indoor AP using built-in 30-degree directional antennas. More APs can be deployed in a limited area to meet high capacity requirements. No feeder is required, facilitating AP installation. Industry solution Installation kit ±45-degree adjustable AP with external small-angle directional antennas: large-sized antennas, high costs, inconvenient installation, not applicable to limited indoor areas (The cost is doubled for an outdoor AP.) AP with built-in antennas: 360degree coverage, uncontrollable interference for many APs, poor use experience 22 PoE out: cascading of APs Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Innovation: High-Precision Coverage to Ensure an Excellent User Experience, Applicable to High-Precision and High-Performance Scenarios High-Precision Scenario Huawei Indoor High-Precision Solution High precision characteristics: AP7050DE Compliance with 802.11ac Wave 2 standards Building: applicable to most scenarios Services: high location precision of about 1 m, high concurrency rate Industry solution SU-MIMO Built-in Bluetooth AC Supports MU-MIMO technology, allows an AP to send data to multiple STAs, and improves the user concurrency rate by 50%. Common settled coverage, compliance with 802.11ac Wave 1 standards, low multiuser concurrency performance Depending on original Wi-Fi location capabilities, low location precision of 5-10 m eSight Switch AP AP AP 23 Supports high Bluetooth location precision of 1 m, supports BLE 4.0 standards, and works with eSight to accurately locate Bluetooth STAs. Precision Marketing Highly Efficient Operation Fast and Intelligent Experience Differentiated User Experience Requirements Configure user group traffic models. Store Transmit data based on QoS priorities. store_ssid Core switch Office Internet office_ssid AP Switch on a floor Solution Agile Controller Deliver user group information to the switch. Consumer guest_ssid 2. QoS policy 1. User group policy SSID User Group Bandwidth Store_SSID Grp_Store 1 Mbit/s Office_SSID Grp_Off 1 Mbit/s Assign different bandwidth rights based on SSIDs and user groups. Allow user groups with high priorities to preferentially use network services if network congestion occurs. Control high-bandwidth services such as video and P2P download based on user groups, ensuring optimal network access experience. Configure QoS priorities to ensure that data from users with high priorities is preferentially processed. 3. Special app policy Use the blacklist and whitelist functions of the Agile Controller to restrict use of apps or websites (such as video and P2P download) that occupy high bandwidth, ensuring network access experience. ... Traditional shopping malls and supermarkets do not classify Wi-Fi users and provide them with the same bandwidth experience. Therefore, network experience of important users cannot be guaranteed. This solution is designed to provide high-quality network experience for important users by differentiating the users and their network rights. Configure user group traffic models on the AC to group stores, offices, and consumers. The Agile Controller identifies users and delivers corresponding information to the AC. The AC then executes a traffic policy. 24 Customer Benefits Improves network experience for users of shopping malls and supermarkets. Ensures that network resources are properly used. Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Huawei Smart Roaming, Ensuring Seamless Roaming for Consumers Seamless Roaming in a Shopping Mall, Without Network Interruption Store A Square of the shopping mall Store B Intra-AC L2/L3 Fast Roaming STA roaming in different forwarding modes Fast switchover within 50 ms, without service interruption or STA reauthentication 25 Smart Roaming Surrounding AP detection and proactive notification to weak-signal STAs Weak-signal STAs roaming to the best-signal AP, improving performance of the entire network Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Smart Parking Solution Requirements Consumers need to seek parking spots. Parking spot information needs to be configured to direct consumers to destination spots. The location precision should be about 5 m to achieve precise navigation. Solution Deploy location servers for precise location. Deploy parking servers to tailor a parking lot map for specific scenarios. Integrate WLAN location technology. Customer Benefits 26 Improves the service level of parking lots to prevent congestion. Reduces wait time of consumers in the parking lots and improves consumer experience. Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Wi-Fi Location PK Bluetooth Location Wi-Fi location Bluetooth location Internet Internet Firewall Data center Data center AC Firewall AC eSight (location engine and flow analysis) eSight (location engine and flow analysis) Core switch Core switch PoE access switch PoE access switch AP (built-in Bluetooth) AP iBeacon base station Why Wi-Fi location: Why Bluetooth location: Easy to use, without the need to enable Bluetooth on STAs. Requires no app. Provides location precision of 5 m, applicable to most scenarios. Locates STAs with up to 1 m precision. Collaborates with WeChat Shake to improve user experience. Requires no high-density AP deployment and therefore costs less. 27 Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Huawei Wi-Fi Location Solution 4 App server The app server obtains STA locations and pushes messages accordingly. Solution description: 1. Plan the Wi-Fi network and deploy Wi-Fi devices in the location environment. 2. APs detect signal strengths of STAs and report the strengths to the AC. 3. eSight obtains the signal strengths and calculates STA locations. eSight location server WLAN AC 3 2 eSight obtains the signal APs detect signal strengths strengths and calculates of STAs and report the STA locations. strengths to the AC. 4. Based on the calculated STA locations, a third-party app server pushes messages to STAs through the Wi-Fi network. WLAN AP Wi-Fi coverage 1 Plan the Wi-Fi network. 28 Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Huawei Bluetooth Location Solution Solution description: 1. Plan the Wi-Fi network and deploy APs with built-in Bluetooth modules and iBeacon base stations. The APs provide Wi-Fi coverage while the iBeacon base stations provide STA location services. 5 The app server obtains map information. 4 2. The iBeacon base stations send broadcast frames carrying information such as the device ID and battery level. Bluetooth modules built in APs scan and collect beacon information from surrounding Bluetooth base stations and report the collected information to the AC. App server On eSight 1. Plan the Wi-Fi network. 2. Make a location map model. 3. Monitor the status of iBeacon base stations. 3 eSight obtains information about iBeacon base stations. eSight location server 3. The eSight location server proactively queries information about all Bluetooth base stations from the AC. WLAN AC 2 6 A mobile phone has Bluetooth enabled and can calculate STA locations through the location SDK on the app. The Bluetooth module built in an AP reports collected information about iBeacon base stations to the AC. 4. eSight manages the entire network, including the map, APs, Bluetooth base stations, and obstacles. 5. eSight synchronizes map information to the app server. 6. A mobile phone has Bluetooth enabled and can calculate STA locations through the location SDK on the app. Additionally, the navigation module on the app supports location display and navigation. iBeacon base station WLAN AP with Bluetooth 1 Wi-Fi coverage Plan the Wi-Fi network. 29 Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Highly Efficient Operation, Making Your Network More Agile for Business • Requirements Internet eSight Agile firewall Social media authentication platform Agile Controller Agile switch • Solution LogCenter ENP inside Indoor AP Shopping malls and supermarkets require a large number of construction and maintenance personnel to maintain traditional complex networks. Often network issues cannot be quickly located and resolved, affecting office and consumer experience. This solution simplifies the network structure, improves operation efficiency, and therefore reduces network operation costs. Outdoor AP Use professional network planning, full lifecycle management, and integrated wired and wireless management functions to reduce the Wi-Fi network maintenance workload and costs. Analyze real-time user behavior based on dynamic reports. Integrate security methods to protect security of network services. • Customer Benefits • Improves maintenance efficiency and reduces costs. • Allows customers to learn network-wide information in real time, improving operation efficiency. • Protects network security. 30 Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Unique 3D Planning, Eliminating Interference Huawei Network Planning Tool Traditional Manual Planning 1. Graphic planning report Shorten the network construction duration by 25%. 2. One-click deployment Automatic AP deployment improves deployment efficiency by 30%. 3. One-click diagnosis Rectify 69% of network faults efficiently. Depending on experience of network planning personnel Automatic, highly efficient planning 30 minutes per floor 5 minutes per floor 31 Obtain the tool Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Three Steps to Complete Service Provisioning Basic configuration 1 Automatically discover devices. Enable management channels of the devices. AC global configuration 2 3 Time for configuring 100 APs Configure AC information. AP service configuration 2 hours Display relationships between services and templates. Manage and predefine templates. Fix empirical parameter settings, improving efficiency. 10x Efficiency improved 10 minutes Past Now Provide default configurations for different scenarios, simplifying the configuration process. 32 Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Full Lifecycle WLAN Management Solution Simple, efficient, "what you see is what you get" • • • Three steps to complete service provisioning Automatic planning of device quantity and locations, no coverage holes Simulation effect diagram Planning result smoothly imported to eSight • • • E2E, one-click fault diagnosis • • Fast search among massive amounts of data Converged "user + wired + wireless", facilitating fast fault locating 360-degree network monitoring based on user experience • • • 33 Basic configuration AC global configuration AP service configuration Global-to-regional monitoring, providing experience indicators level by level Providing the root cause of experience deterioration through data analysis Providing optimization suggestions Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Unified Wired, Wireless, and User Management, Reducing Manpower Investment Wired and Wireless Convergence Agile Controller Converged forwarding Centralized forwarding of wired and wireless traffic Agile switch Converged management Unified management of wired and wireless devices Policies centralized on the agile switch 34 Converged policy Precision Marketing Fast and Intelligent Experience Highly Efficient Operation 360-Degree Monitoring: Proactive O&M, Comprehensively Detecting User Experience Faults reported by users 1 360-degree monitoring • Region-level monitoring • Global-to-regional monitoring, providing experience indicators level by level 2 Intelligent analysis If users cannot access networks from working terminals, they can report the faults. 3 • Display key user experience indicators. • Provide the root cause of experience deterioration through data analysis. • Provide optimization suggestions, simplifying O&M. 35 Precision Marketing Fast and Intelligent Experience Highly Efficient Operation Converged Security Features, Protecting Each Egress Rogue AP Spectrum analysis AAA server Active AC Authorized user DTLS encryption WAN 1+1 backup Terminal identification IPSec AP Data interception Standby AC eSight Wireless detection Air interface security Data security Wireless protection 36 Device redundancy Terminal access control Contents 1 Trends and Challenges of Commercial Wi-Fi for Shopping Malls and Supermarkets 2 Huawei's Commercial Wi-Fi Solution for Shopping Malls and Supermarkets 3 Success Stories 37 Commercial Wi-Fi Project of UniEuro Project Background Founded in 1967, UniEuro is a professional home appliances and digital products retailer in Italy. It has made remarkable achievements and has become an outstanding electrical appliances chain company in Europe. UniEuro requires a network providing high-quality products, rich selections, and professional services. It also has the following requirements: Fast and convenient Wi-Fi access for attracting more consumers Collection of hot electrical products and stores with best performance Enhanced interaction with consumers and improved consumer loyalty eSight Aggregation switch AC Agile Controller Huawei Solution Network-wide Wi-Fi deployment, smart roaming, and high-density Wi-Fi coverage solutions Personalized Portal page customization Location service and Big Data analytics for counting the percentage of consumers entering a store and the number of regular consumers, thereby improving the marketing capability Access switch AP Customer Benefits Improves shopping experience of consumers. Improves the marketing capability. Wi-Fi coverage in a store 38 High-density coverage area HUAWEI ENTERPRISE ICT SOLUTIONS A BETTER WAY Copyright © 2016 Huawei Technologies Co., Ltd. All Rights Reserved. The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the information at any time without notice.