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Transcript
Life’s Worth Hearing
Exploring A Baha® Bone Conduction System
2
I T ’ S T I M E T O G E T B A C K W H AT Y O U ’ V E B E E N M I S S I N G .
Chuck H. - Baha recipient
Opening up a new world of sound.
Everyone has a different story. Perhaps you woke up one morning and found that you couldn’t hear on one
side. Maybe you went through childhood struggling to hear even though you tried hearing aid after hearing
aid. Or, you simply learned to cope with your hearing loss, rather than doing everything you really wanted.
Can you relate to one of these stories? If so, then you’re not alone. These are real stories from people who
today benefit from a Baha® bone conduction system from Cochlear and are now experiencing a whole new
world of sound.
By using your body’s unique ability to conduct sound, the Baha System has the potential to give you a
more complete and fulfilling listening experience. And, the results may be life changing.
“When they turned my Baha on, it was
like when the Wizard of Oz changed
from black and white to color.”
– Meryl B., Baha System recipient
3
4
E V E RY G O O D D E C I S I O N I S B A S E D O N K N OW L E D G E .
Hope when you need it most.
How do you know if your hearing loss can be treated with the Baha System?
Every hearing loss story is different, and the causes vary widely from person to person. For example, your
hearing loss may affect one ear or two; and it may stem from a problem in the inner, middle or outer ear,
or from a combination of places.
However, there is one thing that remains constant for anyone who may qualify for the Baha System. Your
hearing loss must fall into one of three categories—single-sided deafness, conductive hearing loss or mixed
hearing loss.
SINGLE-SIDED
DEAFNESS
CONDUCTIVE
HEARING LOSS
MIXED
HEARING LOSS
You have little or no hearing
in one ear, but normal
hearing in the other ear
You have a problem with
your outer or middle ear
Possible Causes:
• Growth or tumor
• Sudden deafness
• Blockage in the ear canal
• Birth defects
• Aging
• Head trauma
• Malformation of the
outer ear, ear canal, or
middle ear structures
• Meniere’s disease
• Middle ear infections
• Head trauma
• Genetics
Possible Causes:
• Adverse reactions
to drugs
You have a problem with
your outer or middle ear,
and your inner ear
Any of the causes of
conductive hearing loss
plus any of the following:
• Exposure to loud noise
• Genetics
• Meniere’s disease
Ask yourself the following questions. If you answer “yes” to any of them, then the Baha System may
be right for you.
• Can you only hear from one side?
• Do you have trouble getting sufficient
loudness when using hearing aids?
• Do you battle feedback or distorted sound
quality when using hearing aids?
• Do you suffer from sore or irritated ears
due to your hearing aids?
• Do you have draining ears?
• Do you have malformed ears or ear canals?
5
Introducing the miracle of bone conduction.
There are two ways we hear sound, through air conduction and through bone conduction. They both work
together to help us listen to and perceive sound. However, when we hear ourselves speak, it is actually the
lower frequency caused by vibrations in the bone that help us to perceive our ‘normal’ tone of voice.
The Baha System works on the exact same principle, only on a much more sophisticated scale.
While a hearing aid tries to push sound through the damaged part of the ear, the Baha System uses your
natural ability to conduct sound to bypass the outer and middle ear, and sends clearer, more crisp sound
directly to your inner ear.
TRY IT FIRST, THEN DECIDE
With the Baha System, you have the unique advantage of trying it first before you make any decisions.
Make an appointment with your Hearing Implant Specialist today.
6
“Getting the Baha System definitely
was a life changing experience.
I was able to pick up sounds that
I hadn’t heard in years; and
they weren’t just louder, they were
clearer. It was incredible.”
– John K., Baha System recipient
More possibilities for a lifetime
of better hearing.
There are two types of Baha Systems to help meet your individual needs and lifestyle – the Baha Attract
System and the Baha Connect System. Both offer unique Cochlear technology designed to help you hear
and communicate with confidence.
INVISIBLE CONNECTION
MAXIMUM PERFORMANCE
The Baha Attract System uses a magnetic connection
to attach the sound processor to the implant.
The Baha Connect System uses a small abutment to attach
the sound processor directly to the implant.
Baha Attract System
Baha Connect System
1
2
1
3
2
4
3
1 The sound processor picks up sound vibrations from the environment.
1 The sound processor picks up sound vibrations from the environment.
2 The sound processor passes the sound vibrations to the attached
2 The sound vibrations are transferred through an abutment to a small
3 The sound vibrations are transferred through the magnetic
3 The sound vibrations are then sent directly through the bone to the
external magnet that attracts to the internal magnet.
attachment to the small titanium implant inserted in the bone
behind the ear.
4 The sound vibrations are then sent directly through the bone to the
inner ear (cochlea) where they are converted into electrical impulses
by tiny hair cells inside the cochlea. These impulses travel to the brain,
allowing you to perceive sound naturally.
titanium implant inserted in the bone behind the ear.
inner ear (cochlea) where they are converted into electrical impulses
by tiny hair cells inside the cochlea. These impulses travel to the brain,
allowing you to perceive sound naturally.
Your hearing care professional will recommend which
system is best suited to your individual needs.
7
SOMETIMES THE BIGGEST MIRACLES
C O M E I N T H E S M A L L E S T PA C K A G E S .
8
Enjoy a smart hearing experience that adapts
to your life—effortlessly.
You want to hear better, but don’t necessarily want everyone to know about it. The good news is that our
groundbreaking Baha 5 Sound Processor is the smallest in the industry.1 And, the great thing about such
a small sound processor is that it’s easy to hide.
But size isn’t everything. The Baha 5 Sound Processor is designed to help you enjoy listening to clearer,
more crisp sound and hear what people are saying even in noisy environments. The key to your new sound
experience is our revolutionary SmartSound® iQ technology, which automatically selects the appropriate
program based on where you are and optimizes the sound to enhance your hearing in that listening
environment. Whether you’re at work or in a noisy restaurant, you won’t have to guess which program
is best; your sound processor will do it for you.
The Baha 5 System is also equipped with advanced 2.4 GHz wireless technology so you can explore audio
unbound by the constraints of wires and neck-worn components. With a full range of wireless accessories
and Made for iPhone®* technology, you will enjoy true wireless freedom, with no strings attached.
9
SPEECH IN LOUD NOISE
SPEECH IN SOFT NOISE
LOUD SPEECH
SOFT SPEECH
Have a conversation in noisy
surroundings like a busy café
Chat after dinner while the
dishwasher is running
Make lively conversations
more comfortable
Enjoy a child’s soft whispers
SOFT NOISE
LOUD NOISE
QUIET
Reduce the hum of
background noise
Hear comfortably in noisy
situations
Appreciate soft sounds in
quiet environments
*The Cochlear Baha 5 Sound Processor is compatible with iPhone 6 Plus, iPhone 6, iPhone 5s,iPhone 5c, iPhone 5, iPad Air 2, iPad Air, iPad (4th generation), iPad mini 3,
iPad mini 2, iPad mini and iPod touch (5th generation) using iOS 7.* or later.
10
E V E R Y M O M E N T M AT T E R S . W H Y W A I T ?
Brian M. & Reilly M. - Baha recipients
Cochlear gives people more than hearing.
We give them hope.
Hearing loss affects people of all ages across the world. It affects how you live, how you learn and how
you socialize. For too long, too many have accepted a life without sound.
We give you hope that you can get sound back.
That’s why we’re devoted to pioneering the most advanced implantable hearing solutions. Over 35 years
ago, when the “father” of the Baha System, Dr. Anders Tjellström, and his team of experts pioneered the
world’s first bone conduction implant, it opened up a whole new world of hearing to those suffering from
conductive hearing loss, mixed hearing loss and single-sided deafness. Since then, we’ve never stopping
improving the technology. And you can be confident that we never will.
You can also be confident in your choice of hearing implants. In fact, more people trust their hearing
to Cochlear than all the other hearing implant companies combined.
If you’re struggling with conductive hearing loss, mixed hearing loss or single-sided deafness,
the Baha System may be the answer you’re looking for. Take the next steps today.
Schedule an appointment with a Cochlear
Hearing Implant Specialist and try the
Baha System risk-free.
Online
Cochlear.com/US/ImplantSpecialist
Or contact a Cochlear Concierge and we’ll
help you through the process.
Email
[email protected]
Chat
Cochlear.com/US/Concierge
Call
1 800 216 0228
REFERENCES
[ 1 ]Measured as a height comparison between the Baha 5 Sound Processor (26 mm) and the smallest available competing product (34 mm).
11
As the global leader in implantable hearing solutions, Cochlear is
dedicated to bringing the gift of sound to people with moderate
to profound hearing loss. We have helped over 350,000 people
of all ages live full and active lives by reconnecting them with
family, friends and community.
We give our recipients the best lifelong hearing experience and
access to innovative future technologies. For our professional
partners, we offer the industry’s largest clinical, research and
support networks.
That’s why more people choose Cochlear than any other hearing
implant company.
As your partner in hearing for life, Cochlear believes it is important that you
understand not only the benefits, but also the potential risks associated with
a Baha procedure.
You should talk to your hearing healthcare provider about who is a candidate
for a Baha. Before any surgery, it is important to talk to your doctor about
CDC guidelines for pre-surgical vaccinations. Baha is contraindicated for
patients with inadequate bone quality or quantity to provide stability and
support for the implant, or in patients who will be unable to maintain and
clean the skin around the abutment. In the U.S., use of the implanted fixture
is also contraindicated in children under age 5 years.
Baha implantation is a surgical procedures carries with it the risks typical of
surgery. All surgical procedures include an element of risk, and it is impossible
to guarantee success. The device may fail to osseointegrate for a number
of reasons, including physiological and surgical issues as well as traumatic
impact to the implant site. On rare occasions the skin around the abutment
may become inflamed from a mild infection or the skin may grow back
towards its original thickness.
For complete information regarding the risks and benefits of a Baha
procedure, please refer to the Instructions for use for the Baha implant
available at www.Cochlear.com/US/Bahaindications
www.Cochlear.com/US
Follow us on
Cochlear Americas
13059 East Peakview Avenue
Centennial, CO 80111 USA
Telephone: 1 303 790 9010
Support: 1 800 483 3123
Cochlear Canada Inc.
2500-120 Adelaide Street West
Toronto, ON M5H 1T1 Canada
Telephone: 1 416 972 5082
Fax: 1 416 972 5083
©Cochlear Limited 2015. All rights reserved. Hear now. And always and other trademarks and registered
trademarks are the property of Cochlear Limited or Cochlear Bone Anchored Solutions AB. The names of
actual companies and products mentioned herein may be the trademarks of their respective owners.
iPhone is a trademark of Apple Inc., registered in the U.S. and other countries.
BUN322 ISS1 MAR15