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Brooks(Papayas).qxd
2/20/07
4:55 PM
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BROOKS TROPICAL
18400 SW 256th Street
Homestead, FL 33090
Phone: 305.247.3544
Toll free: 800.327.4833
Fax: 305.246.5827
www.brookstropicals.com
Q
Recommended Display Ideas
Papayas are best displayed either as a whole
fruit or cut in half and shrink-wrapped. Use both
methods simultaneously. Showing what the fruit
looks like inside and demonstrating how it can be
eaten or prepared will increase sales.
Caribbean Red® and Caribbean Sunrise®
papayas do not have to be full-color to be ripe.
Cut a 50 percent color papaya lengthwise to
show your customers that it might be green on
the outside, but the fruit is red, juicy and ready
to eat on the inside. Demonstrate that the papaya
can be eaten by the spoonful or cut up for salads,
salsas or smoothies. Increase overall sales by
selling it as an edible bowl filled with other fruits,
yogurt or salads.
Whole papayas, when displayed with other
tropical produce, make for a colorful, unique and
interesting display, piquing the curiosity of new
consumers. Generate excitement by displaying a
large number of papayas — 15 or more pieces of
Caribbean Red® and 30 of Caribbean Sunrise®.
Maximize your papaya sales by selling
both. Your customers will appreciate having the
choice and may factor in value or convenience
when shopping.
Point Of Purchase/Signage
Brooks Tropicals provides placards and tear-off
pads for your produce department. The placards
provide details on the papayas’ origin, taste, color,
availability, size and quality, as well as preparation
and storage tips and nutritional information.
Variety And Availability Guide
Brooks Tropicals is the exclusive supplier of
Caribbean Red® and Caribbean Sunrise® papayas,
which are available year-round.
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T
U I C K
I P S
Caribbean Red and
Caribbean Sunrise® papayas
enhance healthful diets with
an abundance of vitamins A
and C, as well as potassium
and calcium. Papaya also
contains papain, an enzyme
that aids digestion.
®
Sprinkle fresh lime juice over
cut papayas to preserve the
fruit’s naturally bright flesh.
Storing the papaya below
58° will slow the ripening
process. Caribbean Red®
papayas have a shelf life of
two to five days depending
on ripeness; Caribbean
Sunrise®, three to seven days.
Display Care And Handling
Papayas have soft skins, so they are delicate
when ripe. Stack up to two or three deep. If
using wicker baskets (uneven bottoms and sides),
provide a layer of protection between the wicker
and the fruit. Do not mist papayas. Keep at
room temperature.
To sell as a grab-and-go meal, cut a Caribbean
Red® or Caribbean Sunrise® in half and fill the
fruit’s cavity with strawberries, blueberries, melons
or other fruits. Or place slices of lime in the cavity
for customers to sprinkle for taste or to preserve
Promotional/Advertising Ideas
Brooks Tropicals actively works to increase
consumer awareness. We work with food editors,
TV producers and celebrity chefs to promote
the benefits of including papayas in healthful
diets. Our Web site (the URL, brookstropicals.com,
is on our label) is a favorite go-to spot for answers
on papayas.
the fruit’s naturally bright-red flesh. Once filled,
shrink-wrap for an appealing display.
Backroom Receiving And
Preparation Procedures
Caribbean Red® and Caribbean Sunrise®
papayas can be stored at 42° to 58° F to minimize
ripening. Storing them at higher temperatures
will speed the ripening process. Storing at 40°
or below for prolonged periods may cause injury
to the fruit.
Cross-Merchandising Opportunities
Let the papaya out of the tropical produce
section. Enhance your customers’ recipes by
grouping some papayas with other ingredients
for popular recipes.
Cut the papaya in half and let the fruit sell
itself. Filling the papaya with other fruits or limes
easily increases your sales. Add a plastic spoon for
on-the-go eating.
Out-of-the-Box
Promotional Ideas
Expand your customers’ recipes for
salsa; build a salsa ingredients display
that includes the tasty papaya.
Show how easily an exotic tropical
salad can come together by grouping
papayas and other tropical fruits.
Suggest using a tropical-flavor yogurt
instead of mayonnaise.
Make your tropical produce section
a paradise for your customers and your
sales. Play it up during the cold months
to help customers shrug off winter
doldrums. And count on spring tropical
displays to introduce papayas to new
customers eager for summer fruits.
Ripeness Recommendations
Caribbean Red® and Caribbean Sunrise®
papayas are ripe starting at 50 percent color
break. If the fruit gives when gently squeezed, it’s
ready to eat.
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PRODUCE BUSINESS / MARCH 2007 / MASTERS OF MERCHANDISING