Download You Make Luxury Come True - International University of Monaco

eMOVIE LEARNING
®
YOU MAKE LUXURY COME TRUE
YOU MAKE LUXURY COME TRUE - eMOVIE LEARNING®
A PERFORMANCE
AND CAREER BOOSTER
This 11-episode training programme entitled “You make Luxury come true” has been designed for both B2C and
B2B Clients. Upon completion of the course, Learners will earn the designation “Luxury Attitude Certified”. This
certification validates the acquisition of knowledge required to exercise a profession that puts you in touch with
the Clientele in the Luxury sector, and is a true Performance and Career Booster.
YOU MAKE LUXURY COME TRUE - eMOVIE LEARNING®
A PERFORMANCE
AND CAREER BOOSTER
FOR B2C
“Because I exercise or would like to exercise a profession involving contact with the Clientele in the Luxury world,
investing in this 11-episode programme equipped me to be more efficient.”
“I now see myself as a key player in the Luxury sector rather than simply a Luxury sector employee and am
fully aware of the extent to which my added value depends on my capacity to represent my Brand and play the
primary role in the staging of the Client Experience.”
“This capacity, which is a source of achievement, will be noted and recognized by employers and this will enable
me to consider a career development in the Luxury world.”
YOU MAKE LUXURY COME TRUE - eMOVIE LEARNING®
A PERFORMANCE
AND CAREER BOOSTER
FOR B2B
“At the end of this 11-episode course, as a Luxury sector key player, I represent the brand that employs me by
taking on the primary role in the staging of the Client Experience.”
“Thanks to this training course, as a Luxury sector manager, I provide my staff with the opportunity to be more
efficient by making them aware that they are an integral part of our Brand promise.”
“As a recruiter, I know that the “Luxury Attitude Certified” graduates incorporate the soft skills required to
exercise a profession that involves contact with the Clientele in the Luxury sector, thereby guaranteeing better
integration, an assurance of time-saving and efficiency.”
YOU MAKE LUXURY COME TRUE - eMOVIE LEARNING®
THE BENEFITS
OF THE “YOU MAKE LUXURY COME TRUE” PROGRAMME
An 11-episode programme.
Progressive learning requiring regular attendance and
commitment.
Training based on Social Learning through a
community.
The creation of a Learners’ network to share ideas
and grow.
The 1st eMovie Learning based on the codes
in television series that combine fiction and
reality.
An addictive programme.
Universal learning.
A soft skills base, essential for exercising a profession
involving contact with the Clientele in the Luxury
sector.
A programme that perfectly incorporates
Blended Learning.
A personalised roll-out according to the Client’s
ambitions and challenges, constraints and means.
A validation system that ensures that
knowledge is acquired through three
intermediate validations and one final
validation.
A sustainable quest to acquire knowledge.
YOU MAKE LUXURY COME TRUE - eMOVIE LEARNING®
THE BENEFITS
OF THE “YOU MAKE LUXURY COME TRUE” PROGRAMME
An “open” portfolio including the Learner’s
personal production of cuts involving “Act”
and “My commitments”.
A durable tool for eMovie Learners, a coaching base
for managers, a means of identifying potential for
recruiters.
A programme translated into English, Mandarin
and Korean for which the translations are lip
synch dubbed.
Total immersion during learning.
Multi-devices eMovie Learning.
Optimum penetration regardless of the country,
market or Learner.
Meeting 11 exceptional Guests, and giving
meaning to learning.
An exceptional opportunity to consider things in
context through powerful concrete messages.
An animated and “supportive” community
learning platform.
Continuing education that creates a dynamic
committed network.
A course that enables rapid identification of
the candidates who have obtained the “Luxury
Attitude Certified”.
The qualification of a breeding ground for potential
through this “label”.
YOU MAKE LUXURY COME TRUE - eMOVIE LEARNING®
THE BENEFITS
OF THE “YOU MAKE LUXURY COME TRUE” PROGRAMME
Customisation possible at 3 levels (mask, each
episode’s educational activities - Learn, Act,
My commitments - 13th episode).
A special product.
A LMS platform.
A managerial guidance tool that incorporates
reporting and personalised supervision.
A simple roll-out over time and space and in
terms of volume.
The possibility to create a community spirit and
team building through which common aspirations
can be shared (e.g.: product launch, shop and hotel
openings, etc...).
A rational investment.
The fixed price is €250 (excl. tax).
This covers the 11-module training programme
comprising 14 hours’ eMovie Learning, access to the
eMovie Learner community as well as the full set of
validation exercises required to obtain the “Luxury
Attitude Certified” designation.
YOU MAKE LUXURY COME TRUE - eMOVIE LEARNING®
THE 11 MODULES
TO UNDERSTAND AND LEARN
The Brand Promise
Functional Experience vs. Emotional Experience
The 3 Dimensions of Service
The Professional Dimension
The Human Dimension
The “On” & “Off” concept
The personalization
The Aesthetic Dimension
The Meaning of Gestures
A Journey in Words Gift vs. Debt
YOU MAKE LUXURY COME TRUE - eMOVIE LEARNING®
UNE RENCONTRE EXCEPTIONNELLE AVEC 11 GUESTS
François Delahaye
Dorchester Collection’s Chief Operating Officer and General Manager of Hôtel Plaza Athénée
Jean-Noël Kapferer
Co-author of The Luxury Strategy
Joëlle Bouvier
Contemporary dance choreographer
Florence Peng
Head of Human Resources for China - Louis Vuitton
Florent Grégoire
Head of Human Resources for North and South Asia - Louis Vuitton
Raymond N. Bickson
Managing Director & Chief Executive Officer - Taj Group Hôtels Resorts and Palaces – from 2003 to 2014
Roderick Levejac
Chief Concierge of Four Seasons Hôtel George V and 3rd Vice President UICH Les Clés d’Or
Ludovic Engrand
Make-up artist - Shu Uemura
Dan Kwan
Senior Vice President & Managing Director - Wilson Associates Company
Patrice Frank
Chef Sommelier of Hôtel de Paris Monte-Carlo
Gilles Maucout
Tea Master of the Sohen-Ryû tradition
Christophe Michalak
Chief Pastry of Hôtel Plaza Athénée and Winner of the World Pastry Cup 2005
Erik Perey
Co-founder of Luxury Attitude
71 rue Chardon Lagache - 75016 Paris - France
E-mail : [email protected]
Tel. +33 (0) 1 34 94 96 83
Fax +33 (0) 1 34 94 91 56
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