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How Pricing A
Affects Your C
Customers This we
eek on our social med
dia channe
els, we’ve been
b
talking
g about prricing. It can be
scary, but
b sometim
mes raising
g the price
es can acttually have
e positive effects
e
on your
custome
ers and cus
stomer basse. Here are
e some strong reason
ns why you
u should ch
harge
premium
m prices for your produ
uct or servicce:
More profits.
p
Wh
hen you sell for high
her prices, you make
e more prrofits. Very few
companies have be
een able to sustain a low-price po
osition in th
he marketplace.
Better customers
c
s. Price qua
alifies yourr customerss more tha
an you mig
ght realize. The
ones tha
at pay $7 fo
or an e-boo
ok will be th
he ones wh
ho whine and complaiin the mostt and
strain your custom
mer supporrt team. But
B in comparison, th
he custome
ers who sp
pend
significa
ant amoun
nts of mo
oney are surprisinglyy easier to deal with
w
and less
demand
ding. Think about the
e last time
e you gavve free ad
dvice to so
omeone. What
W
happene
ed? Nothing
g. But if you had made them payy you for co
onsulting, th
hey would have
taken the advice to
o heart.
The psy
ychology of
o pricing works
w
in yo
our favor. This
T
is a big one. We'vve always been
b
taught th
hat "you ge
et what you pay for." Itt's not unco
ommon for a prospecttive custom
mer to
discountt a product or offering because itt's too chea
ap. If the prrice isn't in line with wh
hat it
should be,
b you'd think there iss something
g wrong.
Some buyers
b
won
n't buy low
w-priced ittems. It sou
unds crazy, but some
e customerss are
only pre
emium buy
yers. If you
u gave the
em a disco
ount, it wou
uld actuallyy decrease
e the
response. Plus, some customers are only comfortab
ble buying in the high--end range.
We hope
e this helps
s break dow
wn any fearrs of valuing
g your prod
ducts and se
ervices for what
they are
e really wortth!
1 March 2016 in good faith. This informatio
on is provided as a general inforrmation only an
nd your own peersonal Published 10 circumstancces should be considered by speaking with a professional. For full disclaimer, clicck here.