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H How Pricing A Affects Your C Customers This we eek on our social med dia channe els, we’ve been b talking g about prricing. It can be scary, but b sometim mes raising g the price es can acttually have e positive effects e on your custome ers and cus stomer basse. Here are e some strong reason ns why you u should ch harge premium m prices for your produ uct or servicce: More profits. p Wh hen you sell for high her prices, you make e more prrofits. Very few companies have be een able to sustain a low-price po osition in th he marketplace. Better customers c s. Price qua alifies yourr customerss more tha an you mig ght realize. The ones tha at pay $7 fo or an e-boo ok will be th he ones wh ho whine and complaiin the mostt and strain your custom mer supporrt team. But B in comparison, th he custome ers who sp pend significa ant amoun nts of mo oney are surprisinglyy easier to deal with w and less demand ding. Think about the e last time e you gavve free ad dvice to so omeone. What W happene ed? Nothing g. But if you had made them payy you for co onsulting, th hey would have taken the advice to o heart. The psy ychology of o pricing works w in yo our favor. This T is a big one. We'vve always been b taught th hat "you ge et what you pay for." Itt's not unco ommon for a prospecttive custom mer to discountt a product or offering because itt's too chea ap. If the prrice isn't in line with wh hat it should be, b you'd think there iss something g wrong. Some buyers b won n't buy low w-priced ittems. It sou unds crazy, but some e customerss are only pre emium buy yers. If you u gave the em a disco ount, it wou uld actuallyy decrease e the response. Plus, some customers are only comfortab ble buying in the high--end range. We hope e this helps s break dow wn any fearrs of valuing g your prod ducts and se ervices for what they are e really wortth! 1 March 2016 in good faith. This informatio on is provided as a general inforrmation only an nd your own peersonal Published 10 circumstancces should be considered by speaking with a professional. For full disclaimer, clicck here.