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WELLNESS PROVIDER
INFORMATION KIT
THE WELLNESS MARKET
There is no doubt huge opportunity in the online market. But when we add the 3.4 trilliondollar wellness industry to it – it becomes gigantic!
As we know the online market is huge and the internet is entering its third wave with trillions of
dollars in opportunity. For those of you that have not already read the New York Times
bestselling book, The Third Wave: An Entrepreneur’s Vision of the Future. This might be a good
time to read it.
The Wellness Industry is best described by the Global Wellness Institute. You can get a free
copy of their report by going to the Globalwellnessinstitue.org web site and downloading your
copy. We have included some interesting parts of this report for your review.
The Latest Numbers
The global wellness industry is a $3.4 trillion market, or 3.4 times larger than the worldwide
pharmaceutical industry.
Wellness Defined
Consistent with the World Health Organization’s definition of “health”, wellness is defined as
state of complete physical, mental, and social well-being. It goes beyond mere freedom from
disease or infirmity and emphasizes the proactive maintenance and improvement of health and
well-being. Expressed on a continuum that extends from reactive to proactive approaches to
health, wellness falls firmly on the proactive side, incorporating attitudes and activities that
prevent disease, improve health, enhance quality of life, and bring a person to increasingly
optimum levels of well-being.
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THE INTERNET MARKET
The Internet of Things
The Internet market is huge at over 1.6 Trillion dollars in spending and experiencing double digit
annual growth. This next phase of the internet, isn’t just connecting people. It’s connecting
everything.
“It’s not going to just be in a few places like we saw in the first wave and the second wave,” Steve
Case, co-founder AOL author of The Third Wave, says. “It’s going to impact every aspect of our
lives.”
We are entering, as Case explains, a new paradigm called the “Third Wave” of the Internet.
“The first wave saw AOL and other companies lay the foundation for consumers to connect to
the Internet. The second wave saw companies like Google and Facebook build on top of the
Internet to create search and social networking capabilities, while apps like Snapchat and
Instagram leverage the smartphone revolution. Now, Case argues, we’re entering the Third
Wave: a period in which entrepreneurs will vastly transform major “real world” sectors like
health, education, transportation, energy, and food—and in the process change the way we live
our daily lives.”
Education, healthcare, agriculture, retail. Everything is changing. Which means opportunities for
innovation are everywhere.
It’s “the internet of things.” And there’s a tipping point.
You won’t be too late, if you catch it now.
Are you ready?
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MY WELLNESS DOOR: THE LARGEST SOCIAL WELLNESS PLATFORM
Background
LIFEforia Wellness Inc. is the company behind My Wellness Door that is launching the next
generation solution to wellness and overall well-being called My Wellness Door, coming to
consumers later this year. My Wellness Door is a social wellness platform that simplifies access
and provision of wellness services, programs, education and products, mixed in with some fun
and entertainment. My Wellness Door will also integrate with most advanced wearable
devices, to provide consumers with personalized wellness solutions based on their recorded
health data.
Over the last 10 years LIFEforia has helped thousands of people live better lives through
beautifully appointed wellness clubs and online communities. But LIFEforia wanted to help
more people. LIFEforia built a mock-up of My Wellness Door and used it to get feedback from
consumers and expert life professionals so that they could deliver a social wellness platform
based on your needs. With the help of thousands of people like you, they have designed the
most accessible, affordable, engaging and effective solution to your vitality and well-being.
LIFEforia, which consists of a group of wellness and technology professionals, is looking to work
with people and wellness care providers in a collaborative effort to finalize the build of the
social wellness platform called My Wellness Door. This collaborative effort will provide
valuable market insights and validate key functions and features offered by the platform. So
now they asking for your help to open the door to My Wellness Door that leads to glorious
vitality. LIFEforia has developed a campaign called #OpentheDoor as a call to action to help
more people achieve vitality in life.
The company is gearing up for their Indiegogo campaign dedicated to My Wellness Door o n
June 1, 2017. People who are looking for ways to end the suffering and who want more
vitality in their life while improving their overall well-being can learn more about the
official launch at http://www.mywellnessdoor.com/OpentheDoor
By combining the expertise of life coaches with leading edge technology and smart applications,
together, we can open the door to all people. Wellbo, a smart wellness bot, will be your
personal companion once you step through the door, helping you with anything from improving
your blood pressure, to getting through Grief, to getting a promotion at work.
Our goal is to help 20 million people across North America move forward towards greater
vitality…to help 20 million people thrive in life and to put a dent in the number of people who
are suffering from depression, stress or anxiety.
We know that we can reach this goal by building the first stage of My Wellness Door. We will
need $250,000 to fully launch stage 1 of this platform.
We need your help to make this goal a reality.
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If we reach our goal, we will be donating $25,000 to the National Alliance on Mental Illness
(NAMI) and $15,000 to the CMHA so that they can build more online programs and help more
people.
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The Wellness Market Opportunity
Wellness is certainly the “new black”. The wellness market is said to have reached nearly 4
Trillion dollars. Wellness is now a status symbol among consumers, who prioritize maintaining
their well-balanced physical and mental health. We are experiencing a phenomenon where
health is creeping into all aspects of consumer life and experience. More consumers are
gravitating towards services and products with embedded health benefits that are well
designed, desirable, accessible, fun, tasty, interesting or storied.
Driving the wellness market are rising health care costs, lack of care for physical and mental
health, lack of focus on complete well-being and the need for corporations to keep their
workplace productive. With the rise in healthcare costs, people have started focusing on
preventive healthcare measures to avoid expensive treatment and medications if the need
arises due to health negligence.
Another important driver is the increase of stress, depression and anxiety, with very
limited care available. Research indicates that 80% of people with signs of severe stress
and depression receive no treatment. In fact, studies reveal that 121 million pe ople
worldwide are currently suffering from some form of stress or depression. The team at
LIFEforia Wellness Inc. says: “This number is unacceptable. Using leading edge technology
combined with the expertise of life coaches, we can put a dent in this nu mber.”
Stress, depression and anxiety are main contributors to mental health problems, whereas
mental health is emerging as one of the most important areas for improvement in the
healthcare system.
Identifying key life indicators in a person’s life is one way to determine overall life
conditions that influence wellness outcomes including stress, depression and anxiety.
These key indicators include measures of health, wealth and happiness. My Wellness Door
seeks to create a streamlined, simplified and highly personalized way to connect people to
experts, resources and tools at anytime and anywhere, based on individual profiles. My
Wellness Door combines the expertise of professional wellness experts and technology to
enable the best personalized programs and support for people who want to improve their
well-being, nestled in a community setting.
My Wellness Door is designed to be a highly desirable tool whereby a wide assortment of
professional coaching programs and education are available to improve health, wealth and
happiness aspects of a person’s life. In addition, My Wellness Door offers a personal
wellness companion that guides you to the best programs based on your profile, offers you
tips on exercising, budgeting and even can help you come up with dinner ideas.
The team at LIFEforia Inc. believes that My Wellness Door is the solution to reduce the
incidence of physical and mental illness and will provide people with the tools needed to
help them Thrive in life, despite the many challenges we all must face.
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The research conducted from the Global Wellness Institute predicts that the wellness market
will continue to grow at unprecedented rates. From 2013-2015, the global wellness sector
registered double-digit growth, while the global economy/GDP shrank by -3.6%* - a “growth
gap” of nearly 15%. The wellness industry now represents 5.1% of global economic
output. Wellness expenditures are now nearly half as large as total global health expenditures
($7.6 trillion**).
LIFEforia Wellness Inc. is hoping to capitalize on the growing wellness market through
innovative technology and smart applications. My Wellness Door relies on the expertise of
wellness providers to provide people with the best solutions and the highest quality services
and products. My Wellness Door was meticulously designed to provide maximum accessibility,
entertainment, learning, support, simplicity and overall well-being to all people.
Features of My Wellness Door
✓ Easy online office setup and delivery of online services
✓ Quick and easy development and upload of online courses/training, online group
coaching/therapy, online programs and other resources and tools
✓ Custom trigger links and actions (email, popup, message, friend request, invitation to
group, tag) for all your products and services
✓ A built-in audience and traffic
✓ Trusted sales channel for quality wellness services and solutions
✓ Simple affiliate income/commission and tracking for products and services
✓ Smart passive income from online coaching/counseling or group therapy
✓ Secure storage for your patient/client files
✓ Simple e-commerce, payment and reporting
✓ Email marketing and automated sale processes for greater client retention, improved
customer relationship and increased conversions
✓ Target marketing based on consumer profile and experience on platform
✓ Graphic and technical support
✓ Simple marketing options – no need to figure out Google algorithms or SEO
✓ Smart integrations with popular consumer wearables and apps
✓ Simple and accessible communication to clients/patients
✓ Private and secure chat rooms for provider and client/patients
✓ Simple webinar development and upload
✓ Links to your website and other services
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My Wellness Door simplifies access and provision of wellness programs, services and products. Once
you subscribe to the power of the technology offered by My Wellness Door, you will unlock your very
own back office that makes building your online practice easy and simple.
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Introduction to My Wellness Door’s Back Office
Your back office was created for wellness providers to easily create and upload their programs and
products, to create new content, to set up affiliate marketing partnerships, to easily create and host a
webinar, while providing you with robust reporting and access to an entire marketing team.
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Creating and Selling Programs
The greatest advantage of the Internet is that you can reach and help more people with your expert
knowledge and information. The knowledge and tools you use for your face to face coaching and
counseling (or any service that relies on your time) can be packaged into something we call a program.
My Wellness Door defines a program to be a comprehensive series of information designed to maintain
or improve well-being in the areas of health, wealth and happiness. Programs can be in the form of a
course, a training session, or a therapy session. The programs on My Wellness Door are open to all
people, with a designated Program leader (you) that can answer questions via messages. You can set
the number of messages that are allowed per person and you can establish the service level of response
time to the message. The beauty of programs is that you can run many programs and earn passive
income while you are doing other things. Many providers have chosen to create programs to
supplement their existing “time for money” practice.
Programs can be made up of documents, audios, videos, images or a combination of all media. With our
easy to use program creator, you simply upload the media you want.
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Your program page lets you know the programs that are currently running, together with some key
indicators. You create a new program by a simple click of a button.
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You can determine the price of your program based on the guidelines My Wellness Door has
prepared for you. The program is easy to set up and once you’ve set it up, My Wellness Door
takes care of the delivery and the distribution – all online within the community of My
Wellness Door.
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Create Resource and Tools
You can also create resource and tools for your clients. These would include handouts, guides, e-books,
audios. You can price these or give them away free. My Wellness Door has prepared some tips on how
to use the Resources and Tools to get more clients.
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Create Webinars
People love webinars! One of the most requested features from consumers was that we include
Webinars on the platform. Your back office will allow you to create a webinar in a small amount of
time. You can also record your webinars and offer it as a Resource and Tool.
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Create Affiliate Strategy
Another great benefit for your business is that My Wellness Door makes it easy to establish an
Affiliate Marketing Strategy that provides you with commission and allows for greater
distribution of your programs and resources. You can select an Affiliate product from a wide
variety of programs and products, get your affiliate links and earn commission every time a
purchase is made from your affiliate link (we do all this for you). You can also set up your
program to be offered as an affiliate program so that distribution and impressions increase. The
technology behind My Wellness Door manages the referrals, the commissions, the payments
and the reporting.
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Create Your Mini Site
My Wellness Door also provides you with a Mini Site that can be linked to your actual site. All you do to
set it up is enter the information on the template provided. My Wellness Door will automatically
populate your reviews.
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Post Articles and Media
Providers can post articles, images and other media on My Wellness Door. Articles get posted under My
Wellness Door articles for all consumers to read. Your media posts get fed into the news feed within the
community.
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Position Your Business
You can create your business account settings as well. This will determine your market and segments, as
well as the amount of marketing support credits you receive (based on the package you choose). In
addition, you can set up integrations with your email management system.
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Set Up Your Direct Deposit
My Wellness Door handles all the e-commerce transactions for you. As such you need to set up an
account so that My Wellness Door can deposit directly into your account. Paypal accounts will be one of
the accounts that you can select, among others.
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Access Reports
The reporting offered by My Wellness Door is extremely robust and provides you with the information
you need to optimize the success of your business.
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Online Business University
My Wellness Door also offers a Business University called My Wellness Door University (MWDU) with a
comprehensive library of documentation, useful guides, best practices, and recommendations to
succeed in your business.
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Technical Support
Finally, My Wellness Door offers technical support if you run into any problems.
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