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A tale of two Mexicos: Growth and prosperity in a two-speed economy Jaana Remes McKinsey Global Institute July 15, 2014 CONFIDENTIAL AND PROPRIETARY Any use of this material without specific permission of McKinsey & Company is strictly prohibited Is this finally Mexico’s moment? Countries like Mexico, where the economy is more balanced, are potential bright spots. Welcome to the A-club. Yesterday, Moody's upgraded Mexico from Baa1 to A3. . . Pepsico said it would spend $5 billion in Mexico over five years Nestle said it planned to invest $1 billion in Mexico over five years… ..upgrade into the ‘A-Class’ rating…and…disciplined, market-friendly, non-interventionist policies…positively differentiate Mexico from other large EM economies… .” – Alberto Ramos, Goldman Sachs It is an economic renaissance in Mexico,… ‘‘We are attracting investments that 10 years ago went to China,’’ says Finance Minister Luis Videgary. “If I were 22 years old and I didn’t know what I wanted to do, I would move to Mexico right now because I think the opportunity is huge there.” –Laurence Fink, CEO BlackRock SOURCE: The Economist; Financial Times; The New York Times; analyst reports McKinsey & Company | 1 Despite NAFTA and reforms, Mexico has not raised its average productivity in 30 years GDP per hour worked 2012 purchasing power parity dollars 19 18 17 16 15 14 13 12 11 10 9 8 7 6 -0.1% p.a. +0.8% p.a. +3.3% p.a. Desarrollo estabilizador Excess boom Lost decade NAFTA 0 1950 60 70 80 90 SOURCE: Conference Board Total Economy Database 2013; McKinsey Global Institute analysis 2000 2012 McKinsey & Company | 2 Population growth, not productivity has fueled Mexican GDP growth Contribution of labor inputs and productivity increases to GDP growth, 1990-2012 Compound annual growth rate, percent 9.3 9% Labor input contribution1 6.6 2.7 3.0 72% 60% 28% 40% Mexico Brazil 5.0 5.3 31% 50% 69% Peru 33% 91% 67% 50% Chile Labor productivity contribution2 India China 1 Higher labor input reflects increased population and changes in participation and employment rates; calculated as a residual 2 Labor productivity growth is measured as real GDP per employee SOURCE: Conference Board Total Economy Database 2013; McKinsey Global Institute analysis McKinsey & Company | 3 Without a boost in productivity, Mexico’s growth will slow further to 2% per year Annual real GDP growth rates Percent 3.5 3x 1.5 2.0 1.2 1x 0.8 Expected Avg. labor Business as growth from productivity usual GDP increased labor growth1990–12 growth inputs, 2012-251 Required growth from labor productivity, 2012–25 GDP growth target 1 Driven by additional workers joining the workforce due to demographics and increased participation in workforce, employment rate assumed constant at 2012 level SOURCE: ENEO, INEGI; McKinsey Global Institute analysis McKinsey & Company | 4 Behind flat performance is a widening productivity gap between large modern and traditional businesses 1999 2009 Value added per occupied person $ thousand, constant 2003 $ Compound annual growth rate, 1999–2009 (%) 44 +5.8 25 -6.5 7 Number of employees Share of employment % 1999 2009 13 14 +1.0 4 ≤10 39 42 11–500 >500 41 20 38 SOURCE: Censos Económicos 1999, Censos Económicos 2009, Instituto Nacional de Estadística y Geografía; McKinsey Global Institute analysis 20 McKinsey & Company | 5 3 key levers to boost productivity growth across the economy ▪ Help traditional enterprises evolve into modern, formal SMEs ▪ Expand access to capital, particularly for midsized companies ▪ Continue to make Mexico a place where world-class companies prosper McKinsey & Company | 6 High cost of formality and poor enforcement discourage growth 28% Social security cost of formal workers – avoided by informal hiring 11th Mexico’s rank on labor laws restrictiveness among OECD countries after the 2012 reform 7x Cost of starting a formal business in Mexico vs. the US (as a percentage of average income) 73% Electricity cost premium for commercial users vs. the US. small businesses pay 80% subsidized residential rates SOURCE: OECD; Doing Business, World Bank; McKinsey Global Institute analysis Companies therefore stay… ▪ Small ▪ Informal And they… ▪ Grow fragmented ▪ Limit geographic expansion McKinsey & Company | 7 3 key levers to boost productivity growth across the economy ▪ Help traditional enterprises evolve into modern, formal SMEs ▪ Expand access to capital, particularly for midsized companies ▪ Continue to make Mexico a place where world-class companies prosper McKinsey & Company | 8 Households and small businesses pay a large interest premium USA Mexico Interest rates of different forms of debt In percent per year BBB rated 10 year corporate bond1 10 year government bond Housing mortgage SME loan Consumer credit Microcredit 3-4 3-4 ~2 ~5 ~3 ~12 ~3-4 ~20-25 ~8 ~27-62 ~8-15 ~70 ~+60 pp 1 PPL Energy Supply LLC in the US and Banco Santander de México in Mexico SOURCE: Bloomberg; Banco de Mexico; national sources; McKinsey Global Banking Pools; McKinsey Global Institute Financial Assets database; McKinsey & Company McKinsey Global Institute analysis | 9 Access to capital is limited relative to other emerging economies, with particularly wide gap in loans Financial depth, 2013 Stock of debt and equity as % of GDP 447 89 130 116 34 11 7 7 13 13 38 39 54 32 Russia Mexico 134 33 4 1 25 71 Turkey 201 201 47 61 8 68 5 29 9 48 73 55 India Brazil 227 17 9 22 44 332 26 43 13 14 79 179 135 China 83 S. Africa SOURCE: McKinsey Global Institute Financial Assets database; McKinsey Global Institute analysis Government bonds Nonfinancial corporate bonds Financial institution bonds 110 Equity 143 Loans Advanced economies McKinsey & Company | 10 3 key levers to boost productivity growth across the economy ▪ Help traditional enterprises evolve into modern, formal SMEs ▪ Expand access to capital, particularly for midsized companies ▪ Continue to make Mexico a place where world-class companies prosper McKinsey & Company | 11 Concluding thoughts 1. Closer North American integration has dramatically improved the performance of some industry segments 2. The biggest challenge is to jumpstart Mexico’s domestic business growth engine to raise productivity and incomes among SMEs 3. There is plenty of room to boost productivity and continue to expand modern segment – more than enough to meet growth targets McKinsey & Company | 12 Thank you This report and other MGI research are available at www.mckinsey.com/mgi @JaanaRemes @McKinsey_MGI McKinsey & Company | 13