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GEOG1200 Week 3 – part3 Studying Human Geography Analytical Tools: What techniques do human geographers use to answer the questions they ask? Techniques •How human geographers collect, display and analyze information •(Computer) Cartography and Geographic Information Systems •Remote Sensing •Qualitative & Quantitative Methods Choropleth & Isopleth Maps Digital Mapping •Computer mapping packages make maps and map analysis more accessible and applicable to more areas –Desk-top mapping –Facilitates decision-making •One component of Geographic Information Systems (GIS) Market Area Analysis •Layers of market research data mapped and analyzed •Assists in store location / expansion decision making and target marketing GIS •Computer-based tool to store, display, analyze and map spatial data •Processing hardware –Computer workstations •Specialty peripheral hardware –Digitizers, scanners, printers and plotters •Software packages –Major industry supplying government, industry –IDRISI, Arc/Info GIS in use •Screen shot of GIS in use to plan fire emergency response Remote Sensing •Process of collecting information by photographic & non-photographic sensors at a distance •Aerial photography –Visible and near infra-red spectral regions •Satellite imagery •LANDSAT since 1972 launch –Unmanned, purpose is to provide detailed geophysical data Qualitative Methods •Used in research focusing on attitudes, behaviour and personal observation •Part of ethnography – requires the researcher be involved in what is studied •Fieldwork to try and understand the nature of the social world in which we all live Place identity and wellbeing •It is the subjective experience that people have within places that give them significance … providing settings for essential activities in the formation and maintenance of social and emotional bonds. (Williams 1999:2) Zoos & Family Life Quantitative Methods •Empiricist research activity – fact finding –Questionnaires are common tools –Ask people from a sampled population the same questions in the same way each time –Can use statistical theory to select a representative sample Quantitative Methods –Importance of statistical means to describe and to test hypotheses via probability –develop models – often highly mathematical –General acceptance positivist philosophy