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1 Country Market: Thailand 1.1 Introduction Thailand is among the rare countries in the Southeast Asian region that were never colonized. Although meaningful democracy eluded the country until the turn of the millennium, Thailand continued to progress for most of its history over the last 100 years. Thailand shares its land borders with Laos, Cambodia, Malaysia, and Myanmar, and has a coastline exceeding 3,000 kilometers. It shares its maritime borders with India, Indonesia, Thailand, and Myanmar. The recent Thai political history is one of military dictatorships, civilian rule, allegations of Western influence (especially from the United States), military coups, insurgencies, civilian uprisings amid electoral malpractice allegations, and several other destabilizing factors. These aspects Macroeconomic overview PL 1.2 E notwithstanding, Thailand is an economic powerhouse among the ASEAN countries. Thailand is commonly referred to as a Tiger Cub Economy, as its economy relies heavily on exports. Indeed, exports account for more than three-fifths of its GDP. Thailand engaged in systematic industrialization spanning several decades and reaped a rich harvest. In fact, from M 1985 to 1997, the Thai economy grew by more than 12% annually. A correction was delivered in the form of the Asian financial crisis of 1998. However, the country continues to be industrydriven, with industry accounting for close to 40% of GDP. Thailand has an early history of SA privatization; the government withdrew from nonessential sectors way back in the 1950s. In the early 1980s, the Thai government devalued its currency, the baht, by approximately 40% against the US dollar. Fortunately for Thailand, the US dollar was independently appreciated by the United States and its partners vis-à-vis the Japanese yen. These developments made Thailand an attractive export destination, especially in comparison with Japan. This fuelled the unprecedented GDP growth from 1985 to 1997. While the 1998 Asian financial crisis interrupted the double-digit growth, the Thai economy returned to its feet in the early years of this millennium. By and large, these years have been marked by moderate growth punctuated by downturns triggered by either domestic instability (as in the case of 2006), global turmoil (as in the case of 2008 and 2009), or floods (as in the case of 2011). While there has been shrinkage in GDP in 2013, nobody expects it to translate into a full-blown recession, as the fundamentals of the economy remain robust. 1