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AWARD-WINNINGFORTYCREEKDISTILLERYTAKESFIRSTSHOTATTELEVISION “FROMAGOODPLACE”HIGHLIGHTSTHEPLACEANDPEOPLEBEHINDTHEFORTY CREEK'SSUCCESS. TORONTO, ON – Largely credited with revitalizing the once-stagnant Canadian whisky category,FortyCreekDistillerywillairitsfirst-everTVspotstoaudiencesacrossEnglish Canada.FromaGoodPlaceisacampaignthathonoursthehistoryofFortyCreek,andthe contributionsofthosewhohelpedmakethebrandwhatitistoday. The story of Forty Creek is one that is as richly crafted as its range of complex, yet approachablewhiskies.FirstestablishedinGrimsby,Ontario,FortyCreekearneditsbaseof loyal followers by sampling consumers one-by-one, demonstrating the brand’s unique blendsthatputflavourfirst.Thebrand’sreputationquicklygrewthankstowordofmouth, helpingFortyCreeksteadilyclimbwithintheranksofCanadianWhisky. Prominently featured in the creative is Master Blender Bill Ashburn, who has worked tirelessly on perfecting Forty Creek’s award-winning blends since the company was first born. To this day he remains a central figure in the production process, providing his discerningstampofapprovaltoallofthewhiskiesthatFortyCreekproduces. “Therearesomanydedicated,hard-workingindividualsbehindFortyCreek’ssuccess,”says JohnAndersen,SeniorBrandManager,NorthAmericanWhiskies.“Thiscommercialnotonly introducesFortyCreektonewaudiencesbutalsocelebratesthosewhohavebeenessential inmakingFortyCreekaninternationally-recognizedandawardedwhisky.Wecouldn’tbe moreproudthatourfirstevertelevisioncommercialshonourourdeservingteam. TheFromaGoodPlacecreativewasdevelopedbyCossette’sTorontooffice.Launching April17th,thecampaignfeaturesasignificantmediabuymanagedbyExceleratorMedia. FromaGoodPlacewillairtoanationalaudience,runningprimarilyduringsports programming(MLB,NBA,NHLplayoffs,PGAgolf)withasecondaryfocusonlate-night television.Inthedigitalspace,theadwillbefeaturedaspre-rollonYouTube,aswellason TSNandRogersSportsnetdigitalproperties.NationalmediarelationsforFortyCreekare managedbyYourBrandIntegratedMarketingCommunicationsInc. /2 AboutGruppoCampari: Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leadingpositionsinEuropeandtheAmericas.TheGroup'sportfolio,withover50brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands includeAperol,AppletonEstate,Campari,Cinzano,SKYYVodkaandWildTurkey.In2014, TheGroupacquiredFortyCreekDistilleryLtd.,aCanadianspiritscompanywithaportfolio ofbrandsincludingwhisky,vodka,brandy,rumandliqueurs.Internationally-recognizedfor itssuperiortasteandquality,themulti-awardwinningFortyCreekWhiskyservesasboth the fastest growing brand in its category across North America and Canada's first successfullylaunchedwhiskybrandinover70years.HeadquarteredinSestoSanGiovanni, Italy, Campari owns 16 plants and 2 wineries worldwide and has its own distribution networkin19countries.TheGroupemploysaround4,000people.Thesharesoftheparent company,DavideCampari-MilanoS.p.A.(ReutersCPRI.MI–BloombergCPRIM),arelisted on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/.Pleaseenjoyourbrandsresponsibly. -30- FormoreinformationortoarrangeaninterviewwithJohnAndersen,SeniorBrand Manager,FortyCreekpleasecontact: CassandraWard/E:[email protected]/T:647-352-3580ext.225/M:416-7204679 GarryHo/E:[email protected]/T:647-352-3580ext.245/M:437-993-9412