Download AWARD-WINNING FORTY CREEK DISTILLERY TAKES FIRST

AWARD-WINNINGFORTYCREEKDISTILLERYTAKESFIRSTSHOTATTELEVISION
“FROMAGOODPLACE”HIGHLIGHTSTHEPLACEANDPEOPLEBEHINDTHEFORTY
CREEK'SSUCCESS.
TORONTO, ON – Largely credited with revitalizing the once-stagnant Canadian whisky
category,FortyCreekDistillerywillairitsfirst-everTVspotstoaudiencesacrossEnglish
Canada.FromaGoodPlaceisacampaignthathonoursthehistoryofFortyCreek,andthe
contributionsofthosewhohelpedmakethebrandwhatitistoday.
The story of Forty Creek is one that is as richly crafted as its range of complex, yet
approachablewhiskies.FirstestablishedinGrimsby,Ontario,FortyCreekearneditsbaseof
loyal followers by sampling consumers one-by-one, demonstrating the brand’s unique
blendsthatputflavourfirst.Thebrand’sreputationquicklygrewthankstowordofmouth,
helpingFortyCreeksteadilyclimbwithintheranksofCanadianWhisky.
Prominently featured in the creative is Master Blender Bill Ashburn, who has worked
tirelessly on perfecting Forty Creek’s award-winning blends since the company was first
born. To this day he remains a central figure in the production process, providing his
discerningstampofapprovaltoallofthewhiskiesthatFortyCreekproduces.
“Therearesomanydedicated,hard-workingindividualsbehindFortyCreek’ssuccess,”says
JohnAndersen,SeniorBrandManager,NorthAmericanWhiskies.“Thiscommercialnotonly
introducesFortyCreektonewaudiencesbutalsocelebratesthosewhohavebeenessential
inmakingFortyCreekaninternationally-recognizedandawardedwhisky.Wecouldn’tbe
moreproudthatourfirstevertelevisioncommercialshonourourdeservingteam.
TheFromaGoodPlacecreativewasdevelopedbyCossette’sTorontooffice.Launching
April17th,thecampaignfeaturesasignificantmediabuymanagedbyExceleratorMedia.
FromaGoodPlacewillairtoanationalaudience,runningprimarilyduringsports
programming(MLB,NBA,NHLplayoffs,PGAgolf)withasecondaryfocusonlate-night
television.Inthedigitalspace,theadwillbefeaturedaspre-rollonYouTube,aswellason
TSNandRogersSportsnetdigitalproperties.NationalmediarelationsforFortyCreekare
managedbyYourBrandIntegratedMarketingCommunicationsInc.
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AboutGruppoCampari:
Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major
player in the global beverage sector, trading in over 190 nations around the world with
leadingpositionsinEuropeandtheAmericas.TheGroup'sportfolio,withover50brands,
spans spirits, the core business, wines and soft drinks. Internationally-renowned brands
includeAperol,AppletonEstate,Campari,Cinzano,SKYYVodkaandWildTurkey.In2014,
TheGroupacquiredFortyCreekDistilleryLtd.,aCanadianspiritscompanywithaportfolio
ofbrandsincludingwhisky,vodka,brandy,rumandliqueurs.Internationally-recognizedfor
itssuperiortasteandquality,themulti-awardwinningFortyCreekWhiskyservesasboth
the fastest growing brand in its category across North America and Canada's first
successfullylaunchedwhiskybrandinover70years.HeadquarteredinSestoSanGiovanni,
Italy, Campari owns 16 plants and 2 wineries worldwide and has its own distribution
networkin19countries.TheGroupemploysaround4,000people.Thesharesoftheparent
company,DavideCampari-MilanoS.p.A.(ReutersCPRI.MI–BloombergCPRIM),arelisted
on the Italian Stock Exchange since 2001. For more information:
http://www.camparigroup.com/.Pleaseenjoyourbrandsresponsibly.
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FormoreinformationortoarrangeaninterviewwithJohnAndersen,SeniorBrand
Manager,FortyCreekpleasecontact:
CassandraWard/E:[email protected]/T:647-352-3580ext.225/M:416-7204679
GarryHo/E:[email protected]/T:647-352-3580ext.245/M:437-993-9412