Download Britain and Ireland unite to launch rich new bonus scheme “Plus 10”

Wednesday, 23 July 2014
MEDIA RELEASE
Britain and Ireland unite to launch rich new bonus scheme “Plus 10”
Plus 10, a new £5.5 million bonus scheme for Great British and Irish owners and breeders has
been declared officially open for business with the support of global breeding powerhouse
Darley, which yesterday registered 332 foals into the scheme.
Plus 10 is set to become the richest joint owner and breeder scheme of its kind, offering £10,000
bonuses on more than 550 two and three-year-old races once fully operational in 2016.
With its enhanced scale, Plus 10 will provide an incentive for breeders to keep their mares in
Britain and Ireland and encourage breeders outside the country to support local bloodstock.
Named for its rich £10,000 bonuses, Plus 10 unifies and replaces existing bonus schemes, at
first operating in tandem with the British Owners and Breeders Incentive Scheme (BOBIS),
before replacing it entirely in 2016, while the Racing Post Yearling Bonus Scheme is set to be
phased out over the coming 12 months.
The launch of Plus 10 was given a significant boost by the inclusion of progeny from some of His
Highness Sheikh Mohammed bin Rashid Al Maktoum’s leading sires, including Dubawi, New
Approach and Exceed and Excel.
Sheikh Mohammed’s Bloodstock Adviser, John Ferguson, said Darley had welcomed the launch
of the new scheme, which recognised the commercial and historic links of the British and Irish
bloodstock industries.
“As well as providing welcome prize money bonuses to owners and breeders in Britain and
Ireland, Plus 10 also recognises operations like Darley which operate across multiple
jurisdictions.
“It enables owners to purchase bloodstock with the knowledge their ownership experience will
have the added benefit of racing for Plus 10 bonuses across their two and three-year-old
seasons,” Ferguson said.
“We believe Plus 10 will positively impact breeders large and small due to the incentive it offers
people to invest in British and Irish bloodstock and by rewarding those who opt to race locally.
“As a mark of our support for Plus 10, Darley has registered 332 foals into the new bonus
scheme.”
To be eligible for Plus 10, horses must be the progeny of either a British or Irish-based stallion or
mare and take part in a three-stage registration process.
Bonuses won will then be split between the owner of the horse (75%), breeder (20%) and stable
staff, jockey and trainer (5%). The 20% breeder share will be split equally between the payees of
the Foal and Yearling Registration fees.
The new scheme has the financial backing of the British Horseracing Authority (BHA), Horse
Racing Ireland (HRI), the Horserace Betting Levy Board (HBLB) and the major bloodstock sales
houses, with a dedicated BHA resource assigned to administer and promote the scheme.
Plus 10 Committee Chairman, Julian Richmond-Watson, described the launch of the scheme as
a significant occasion.
“The launch of Plus 10 marks an important development for the British and Irish bloodstock and
racing industries,” he said.
“By combining with Ireland we are able to offer larger bonuses, spread across a more targeted
cross-section of races and which will, in time, expand to cover both the two and three-year-old
racing seasons.
“We would like to also thank the British and Irish racing authorities, the Horserace Betting Levy
Board and the bloodstock sales houses for their financial support of Plus 10.
“It has taken a significant amount of work to arrive at this point and we are proud to be able to
invite breeders to take the first step on the Plus 10 journey from today.”
Paul Bittar, Chief Executive of BHA, welcomed the announcement, stating: “Plus 10 has been
developed with industry support and has been designed to streamline and unify the incentive
scheme marketplace.
“We are extremely pleased to be in a position to have launched the scheme within four weeks of
receiving confirmation of the main source of funding from the Horserace Betting Levy Board.
“We expect Plus 10 to build upon the success achieved locally with the British Owners and
Breeders Incentive Scheme and consider it to be this earlier scheme’s natural evolution.
“Plus 10 allows for more participants, more effective race programming and enhanced bonuses
for all involved, on both sides of the Irish Sea and we look forward to working with Horse Racing
Ireland for the benefit of all participants in British and Irish racing.”
HRI’s Chief Executive, Brian Kavanagh, said he was delighted to be working in partnership with
his British counterparts for the good of the industry.
“Plus 10 recognises the significant links between the Irish and British industries and supports
those operations which operate across both countries,” Kavanagh said.
“We envisage Plus 10 will encourage investment in bloodstock, stimulate racehorse ownership
and incentivise owners to run their horses more often.
“I would like to encourage all Irish breeders to take part in the new scheme and to register their
foals.”
With Plus 10 now open for business, breeders are encouraged to register their foals by 30
September 2014 to ensure their horses are in the running to compete for the bonuses.
To check your horse’s eligibility and to download a registration form, visit plus10bonus.com.
The first opportunity to invest in Plus 10 foals will be at the Doncaster Bloodstock Premier and
Silver Sales on August 26-28.
All foals which have been registered by the time of the sale will feature in Plus 10 eligible horse
handouts. Breeders are advised to register early to ensure their horse does not miss out on the
benefit of being a part of Plus 10.
ENDS
For further information, please contact:
Sheena Coffey
Communications Manager Plus 10
T: +44 (0) 20 7152 0026
M: +44 (0) 7587 039 433
E: Alternatively email [email protected].
W: plus10bonus.com
Notes To Editors:
Please note the following organisations have made a financial contribution to Plus 10:
 British Horseracing Authority (BHA)
 Horse Racing Ireland (HRI)
 Horserace Betting Levy Board (HBLB)
 Goffs and Doncaster Bloodstock Sales
 Tattersalls
The Plus 10 Committee received official confirmation from HBLB of their financial support of the
new scheme on Friday 27 June, 2014. The sales houses confirmed their financial support to Plus
10 on Tuesday 8 July, 2014.
Registrations are now open and further queries can be directed to Sheena Coffey who can be
contacted on +44 (0) 20 7152 0026 or +44 (0) 7587 039 433. Alternatively email
[email protected].
For more information, to check a horse’s eligibility, or to download a registration form, visit
plus10bonus.com.
The following is an outline of the race structure, bonus system and registration process for Plus
10.
Races
In its first year, about 460 two-year-old races in Britain and Ireland will feature a Plus 10 bonus of
£10,000 (€12,500).
Bonuses will feature on the the following two-year-old races in 2015.
In Great Britain:
 All class 2-4 maiden races
 All class 2-4 novice races
 All class 2-4 condition races
 All class 5 fillies’ only maiden races
In Ireland:
 All two-year-old, non-black type races (open maiden, auction maiden, median auction
maiden, nursery and winners’ races) until all 100 bonuses have been won*
*Note: In the event not all Irish allocated bonuses are won by two-year-olds in 2015, the bonuses
will be paid out to eligible winners of three-year-old only maiden races (including median auction
maiden races) from the commencement of the 2016 Irish racing season, until all bonuses are
won.
Eligibility
To be eligible a horse must be the product of a British or Irish domiciled stallion or mare. To
check a horse’s eligibility, visit plus10bonus.com.
Registration and Bonuses Paid
The Plus 10 registration process involves three payment stages which must be made
sequentially.
Stage 1: Foal Registration
Pay: Breeder to pay a fee of £150 (€187.50) by 30 September in the foal year.
Benefit: The payee of the Foal Registration fee will receive 10% of any Plus 10 bonuses won.
Stage 2: Yearling Registration
Pay: A registration fee of £200 (€250) to be paid by 15 December in the yearling year.
Benefit: The payee of the Yearling Registration fee will receive 10% of any Plus 10 bonuses
won.
Stage 3: Owner Registration
Pay: Owner to pay a fee of £350 (€437.50) by 31 March in the two-year-old season. If an owner
pays the owner registration fee before 31 December while the horse is still a yearling, a discount
of £50 applies (€62.50).
Benefit: The recorded Owner at the time of the win will receive 75% of any Plus 10 bonuses
won.
The balance of 5% of any Plus 10 bonuses won will be paid to the jockey, trainer and stable staff.
There will be transitional arrangements in place for BOBIS registered horses in the first year of
operation.
For more information about the bonus scheme, for registration forms and an essential list of
Frequently Asked Questions, visit plus10bonus.com.