Download CASA BELLA - The Most Ambitious Project by Lodha sees a record

CASA BELLA - The Most Ambitious Project by Lodha sees a record 1000
bookings in 3 months since its launch!
16 Jun 2009
Mumbai
Mumbai, 16th June 2009 – Lodha Group’s largest initiative in Dombivali CASA
BELLA – City of Dreams, has indisputably proven to be one of the most successfully
launched projects. CASA, a sub brand of Lodha group has already made a mark for
itself through its multiple offerings, CASA Univis, Royale, Ultima, Essenza and now
CASA Bella. An enormous response to CASA Bella situated in Dombivili, unheard of at
this juncture, engrains the fact that Lodha group is accurate to predict the needs of
its target customer with over 1000 bookings in just 3 months of its launch. Since
its launch in March 09, 5 clusters and 26 towers have been launched comprising of 1,
2 and 3 BHK luxury apartments.
Commenting on the magnificent success of CASA BELLA, Mr. Abhisheck Lodha,
Director, Lodha Group said, “The spectacular response from our target customers
towards CASA Bella is simply a record in the history of real estate. Not just from
Thane, Navi Mumbai and Dombivali, but families from Western as well as Eastern
Suburbs have reposed faith in CASA Bella engraving the fact that it is indeed been a
glorious endeavor in connecting with its target customer, famished for high quality
value”.
Mr. and Mrs. Khurana is the proud 1000th customer and are highly elated to book at
Casa Bella. In their view, “A good apartment at an affordable cost was our primary
consideration. But that did not mean that we were willing to compromise on comfort.
CASA Bella provides us all of this and more. With the luxury focus in this housing
project, we are getting to live in far higher comfort than we would have at any other
project – and we have found this project to provide a whole new level of value. CASA
Bella is truly a splendid luxury project for people striving for luxury at the best value
possible.”
About CASA
CASA – meaning ‘Home’ in Spanish earmarks a residential revolution in the midincome segment benchmarking facilities that spell luxury available at benchmark
pricing. As the leader in innovation in real estate, Lodha group recently launched its
sub brand ‘CASA’ to cater to the needs of the mobile, aspirational middle-class to
have the best in life for themselves and their families, while ensuring security,
comfort and value for money. With this brand, Lodha Group makes foray into
creating the best quality and value realty in the mid- income segment by providing
comprehensive housing solutions with high intrinsic value. The first project through
the sub-brand CASA is Univis at Ghodbunder Road. After the overwhelming success
of CASA Univis, the Lodha Group launched a series of successful mid income luxury
projects; CASA Royale & CASA Ultima at Thane, CASA Essenza at Dahisar and CASA
Bella at Dombivali.
About Lodha:
Established in 1980, Lodha Group is a premier real estate developer headquartered
in Mumbai. The Group is currently developing in excess of 27 million sq. ft. of prime
real estate over 30 projects in and around Mumbai, from Nepean Sea Road to
Dombivali, making it the largest developer in Mumbai and one of the largest in the
country. The group is now expanding into Western and Southern India and recently
kicked off their geographic expansion by launching Lodha Bellezza, an unparalleled
super luxury residential project in Hyderabad and is soon expected to launch its first
project in Pune.
In 2007, the Lodha Group received the largest ever FDI in the real estate sector in
India. In addition, it works with leading financial Institutions, designers and product
manufacturers to bring together the most premium offerings for its customers. The
Group focuses on development of residences and office spaces in various formats
including standalone projects, IT campuses, weekend retreats, townships and SEZs.
From luxury garden residences in South Mumbai to large integrated townships in the
suburbs, the group caters to diverse consumer needs across all segments. With a
vision to build better lives, Lodha exceeds the expectations of customers through
innovative, world-class solutions, thereby creating value and at the most opportune
moment.
The Group currently employs over 1300 professionals and has been ranked at No.2
in India for employees and potential employees in the Construction & Real Estate
space as “India’s Best Companies to work for”, by The Great Place to Work
Institute in it’s annually held survey.