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PowerPoint Presentations for
Principles of Macroeconomics
Sixth Canadian Edition
by Mankiw/Kneebone/McKenzie
Adapted for the
Sixth Canadian Edition by
Marc Prud’homme
University of Ottawa
TEN PRINCIPLES
OF ECONOMICS
Chapter 1
Copyright © 2014 by Nelson Education Ltd.
1-2
TEN PRINCIPLES OF ECONOMICS
The word economy comes from the Greek word
for
“one who manages a household.”
Copyright © 2014 by Nelson Education Ltd.
1-3
TEN PRINCIPLES OF ECONOMICS
The management of society’s resources
(e.g., people, land, buildings, machinery) is
important because resources are scarce.
Scarcity: the limited nature of society’s
resources
Copyright © 2014 by Nelson Education Ltd.
1-4
TEN PRINCIPLES OF ECONOMICS
Economics: the study of how society
manages its scarce resources
Copyright © 2014 by Nelson Education Ltd.
1-5
HOW PEOPLE MAKE DECISIONS
Principle #1: People Face Tradeoffs
“There is no such thing as a free lunch.”
Efficiency: the property of society getting the
most it can from its scarce resources
Equity: the property of distributing economic
prosperity fairly among the members of
society
Copyright © 2014 by Nelson Education Ltd.
1-6
HOW PEOPLE MAKE DECISIONS
Principle #2: The Cost of Something
Is What You Give Up to Get It
Opportunity cost: whatever must be given up
to obtain some item
Copyright © 2014 by Nelson Education Ltd.
1-7
HOW PEOPLE MAKE DECISIONS
Principle #3: Rational People Think at the Margin
Rational people: people who systematically and
purposefully do the best they can to achieve
their objectives
Marginal changes: small incremental
adjustments to a plan of action
Copyright © 2014 by Nelson Education Ltd.
1-8
HOW PEOPLE MAKE DECISIONS
Principle #4: People Respond to Incentives
Incentive: something that
induces a person to act
Mark Zuckerberg understood
incentives.
Copyright © 2014 by Nelson Education Ltd.
1-9
Active Learning
Discussion Questions
You are selling your 1996 Mustang. You have already spent
$1000 on repairs. At the last minute, the transmission dies. You
can pay $600 to have it repaired or sell the car “as is.”
In each of the following scenarios, should you have the
transmission repaired? Explain.
A. Blue Book value is $6500 if the transmission works and
$5700 if it doesn’t,
B. Blue Book value is $6000 if the transmission works,
$5500 if it doesn’t.
Copyright © 2014 by Nelson Education Ltd.
1-10
Active Learning
Answers
Cost of fixing transmission = $600
A. Blue Book value is $6500 if the transmission works, $5700 if
it doesn’t.
Benefit of fixing the transmission = $800 ($6500 – $5700).
It’s worthwhile to have the transmission fixed.
B. Blue Book value is $6000 if the transmission works, $5500 if
it doesn’t.
Benefit of fixing the transmission is only $500
Paying $600 to fix the transmission is not worthwhile.
Copyright © 2014 by Nelson Education Ltd.
1-11
Active Learning
Answers
Observations:
 The $1000 you previously spent on repairs is irrelevant.
What matters is the cost and benefit of the marginal repair
(the transmission).
 The change in incentives from scenario A to scenario B
caused your decision to change.
Copyright © 2014 by Nelson Education Ltd.
1-12
QuickQuiz
Describe an important tradeoff you recently
faced.
Give an example of some action that has both a
monetary and nonmonetary opportunity cost.
Describe an incentive your parents offered to
you in an effort to influence your behaviour.
Copyright © 2014 by Nelson Education Ltd.
1-13
HOW PEOPLE INTERACT
Principle #5: Trade Can Make Everyone
Better Off
Property rights: the ability of an individual to
own and exercise control over scarce resources
Copyright © 2014 by Nelson Education Ltd.
1-14
HOW PEOPLE INTERACT
Principle #6: Markets Are Usually
a Good Way to Organize
Economic Activity
Copyright © 2014 by Nelson Education Ltd.
Goran Bogicevic/Shutterstock
 Market economy: an economy that
allocates resources through the
decentralized decisions of many
firms and households as they
interact in markets for goods and
services
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HOW PEOPLE INTERACT
Principle #6: Markets Are Usually
a Good Way to Organize
Economic Activity (continued)
Copyright © 2014 by Nelson Education Ltd.
© Bettmann/Corbis
 In his 1776 book, Adam Smith observed
that households and firms interacting
in markets act as if they are guided by
an “invisible hand” that leads them to
desirable market outcomes.
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HOW PEOPLE INTERACT
Principle #7: Governments Can Sometimes
Improve Market Outcomes
We need governments for two reasons:
1. To enforce property rights
 Property rights: the ability of an individual to
own and exercise control over scarce resources
Copyright © 2014 by Nelson Education Ltd.
1-17
HOW PEOPLE INTERACT
Principle #7: Governments Can Sometimes
Improve Market Outcomes (continued)
2. Because the invisible hand is powerful, but it is
not omnipotent
 There are two broad reasons for a government to
intervene in the economy:
1. The goal of efficiency
2. The goal of equity
Copyright © 2014 by Nelson Education Ltd.
1-18
Active Learning
Discussion Questions
For each of the following situations, what is the
government’s role? Does the government’s intervention
improve the outcome?
a. Public schools for K-12
b. Workplace safety regulations
c. Public highways
d. Patent laws, which allow drug companies to charge
high prices for life-saving drugs
Copyright © 2014 by Nelson Education Ltd.
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HOW PEOPLE INTERACT
 The goal of efficiency
 Market failure: a situation in which a market left on
its own fails to allocate resources efficiently
 Externality: the impact of one person’s actions on
the well-being of a bystander
 The goal of equity
 Even when the invisible hand is yielding efficient
outcomes, it can nonetheless leave sizable
disparities in economic well-being.
Copyright © 2014 by Nelson Education Ltd.
1-20
QuickQuiz
Why is a country better off not isolating
itself from all other countries?
Why do we have markets and,
according to economists, what roles
should government play in them?
HOW THE ECONOMY AS A WHOLE WORKS
Principle #8: A Country’s Standard of Living
Depends on Its Ability to Produce
Goods and Services
Productivity: the quantity of goods and
services produced from each hour of a
worker’s time
Copyright © 2014 by Nelson Education Ltd.
1-22
HOW THE ECONOMY AS A WHOLE WORKS
Principle #9: Prices Rise When the
Government Prints
Too Much Money
Copyright © 2014 by Nelson Education Ltd.
Thinkstock
 Inflation: an increase in the
overall level of prices in the
economy
 What causes inflation?
1-23
HOW THE ECONOMY AS A WHOLE WORKS
Principle #10: Society Faces a Short-Run
Tradeoff between Inflation and Unemployment
 This short-run tradeoff plays a key role in the analysis
of the business cycle.
 Business cycle: the irregular and largely
unpredictable fluctuations in economic activity, as
measured by the production of goods and services
or the number of people employed
Copyright © 2014 by Nelson Education Ltd.
1-24
Copyright © 2014 by Nelson Education Ltd.
1-25
QuickQuiz
List and briefly explain the three principles
that describe how the economy as a whole
works.
TABLE 1.1:
Ten Principles of Economics
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1-27
Classroom Activity
Getting Dressed in the Global Economy
1. Where did your clothes come from?
2. Who worked to produce your clothes?
3. What things do you consider when buying a
garment?
4. Where were your clothes produced (what
countries)?
Copyright © 2014 by Nelson Education Ltd.
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THE END
Chapter 1
Copyright © 2014 by Nelson Education Ltd.
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