Download Review Quiz

Media Studies
REVIEW!
Question 1
 What was the earliest form of media we discussed?
 Oral
Question 2
 Which famous Canadian said, “The medium is the
message?”
 Marshall McLuhan
Question 3
 What event was most important to the creation of
print media?
 Invention of paper in China
Question 4
 What was Carl Linnaeus credited with?
 The introduction of racial categories
Question 5
 What event really contributed to the widespread
sharing of print media?
Question 6
 What is phrenology?
 The study of human skulls to determine personality
traits and intelligence
Question 7
 What were the 5 categories of race that Johann
Friedrich Blumenbach created?
 Caucasian, Ethiopian/Negroid, American, Malayan,
Mongolian
Question 8
 Where did the word ‘Caucasian’ originate from?
 The Caucasus mountains from which Blumenbach
determined the people there to be the most beautiful
and contain the best physical traits.
Question 9
 Give me two examples of how racism was used to
justify/create atrocities.
 Holocaust, Slavery, South African Apartheid,
Belgians in Rwanda
Question 10
 What is hegemony?
Question 11
 We discussed six of the common stereotypical roles
African Americans were relegated to in the early part
of the century. Can you name two?
 Coon, Tom, Mammy, Picaninny, Tragic Mulatto,
Buck
Question 12
 Name one way early forms of media stereotyped the
Chinese?
 Feminization
Question 13
 In what century do we find some of the earliest forms
of racism in print media (towards Jews)?
 15th Century
Question 14
 What is ‘juxtaposing’?
 Placing two unrelated objects side by side and
eliciting meaning from it.
Question 15
 Quickly outline Jane Elliot’s experiment.
Question 16
 What is a subculture?
 In sociology, anthropology and cultural studies, a
subculture is a group of people with a culture
(whether distinct or hidden) which differentiates
them from the larger culture to which they belong.
Question 17
 What three subcultures did we discuss?
 Greasers, punk rockers, hip-hop culture
Question 18
 What musical genres did each one attach themselves
to?
 Rock ‘n roll, punk rock, hip hop (I know, the answer
is obvious)
Question 19
 What does ‘marginalized’ mean?
Question 20
 What was the common between all of the subcultures
we discussed?
 They were usually marginalized groups that created a
culture/style away from that of the dominant society.
Question 21
 Where did hip-hop culture originate?
 South Bronx, NY
Question 22
 What happens when a subculture meets a dominant
culture?
 Filtering out of the more extreme aspects of the
culture to become more acceptable. “Softening”
Question 23
 List 4 marketing methods
 Refer to handout on marketing methods
Question 24
 What are the two methods utilized by psychologists
to collect data about children's habits.
 Traditional and naturalistic
Question 25
 What is the naturalistic method?
 The naturalistic method meant the observation of
the target group in their natural surrounding. It was
much more invasive than the traditional method.
Question 26
 Who were the griots?
 Native of West Africa, these were poets and singers
who chronicled the history of their people.
Question 27
 What sector of society did the greasers style and
ideals represent?
 Working class/blue collar/low socio-economic group