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Transcript 
• Selecting markets with high culture differences
than home market with no plan to minimize culture
risk.
• Providing the same menu in the two countries
ignoring the target market demand and food
acceptance in the target market.
• Using the Smiling Cow logo in India, ignoring that
India worship Cows
• Opening in low business season.
• Weather challenges were not studied(monsoon )
Location study:
Accepting first 20 locations offered.
Manpower quality:
Hiring first applicants not the selective and
qualified workers
Market Demand:
No study for target market demand based on the
idea that success business at home can succeed
anywhere.
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