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The New York Daily News Launches a New Division to Offer Digital Marketing
Solutions to Small-to-Medium Sized Businesses in the
New York City Metropolitan Area
Daily News reaches agreement with Hearst’s LocalEdge to deliver a full suite of
internet-based digital marketing services
New York, NY & Buffalo, NY September 21, 2012 –The Daily News’ new Digital
Solutions Division will sell products and services including: website and mobile website
design and hosting, video production, SEM (search engine marketing), SEO (search
engine optimization), mobile advertising, SMS (text) marketing, email marketing, press
release development-and-distribution, social media development and reputation
management as well as easy-to-understand reporting – all of which demonstrate return
on investment.
“The Daily News is very excited to work with LocalEdge and their comprehensive suite
of digital solutions,” said Daily News President and CEO Bill Holiber. “We’re eager to
help small-to-medium sized businesses by delivering a digital suite of solutions with a
proven track record and by sharing the paper’s nearly 100-year-old brand and
reputation.”
Jeff Folckemer, President & CEO of LocalEdge™ and a SVP of Hearst Newspapers
said, “The New York Daily News’ position as a leading news source on a national scale
has incomparable value to its advertisers and consumers alike. We are pleased to
deliver the additional online tools including SEM, SEO, Social, Video, Reputation
Management, Websites and Mobile Solutions that are necessary to enable their
tremendous news group to become a full-service internet marketing agency within our
LocalEdge Advantage Partnership.”
Readers of NYDailyNews.com will also benefit from a local search directory of the area’s
businesses to be integrated into the news site. Businesses can be featured by category
through premium placement and attractive profiles.
The Daily News will add more than 50 sales representatives to the Digital Solutions
division. This new division will be overseen by Daily News Vice President of Digital
Solutions Michael Flaminio, who has more than 20 years of experience in the print and
digital marketing arena, and Stephen McLaughlin, Director of Business Development.
About the Daily News
The New York Daily News is the largest and most widely read newspaper in the New
York City metropolitan area and second largest local media website in New
York. Founded in 1919, the Daily News has won 10 Pulitzer Prize Awards for excellence
in journalism. The Daily News is the fourth largest daily and the sixth largest Sunday
newspaper circulated in the United States and features the largest combined print and
online audience of any metropolitan newspaper in the country. NYDailyNews.com is one
of the top twelve news websites in the United States. New York’s Hometown Newspaper
is also available as an iPad app and on Blackberry, iPhone and Android mobile devices
and features the third-largest digital circulation of any newspaper in the country.
About LocalEdge
LocalEdge (LocalEdgeMedia.com), a Hearst Media Services Company, is a premier
multi-media company leading the transition to web-based advertising for any size
business. LocalEdge has been in business for more than 40 years and services
customers nationwide.
Through the development of proprietary technology and partnerships with major search
engines, social network sites and other leading tech-focused companies, LocalEdge
offers a full line of digital marketing products that help its customers and business
partners reach and interact with today's consumer.
Providing a single-sign-on customer dashboard, LocalEdge enables customers to
access digital products and proof-of-performance reporting within internet marketing
campaigns. Management tools allow the customer to preview, update and customize
content as well as review and monitor analytics.
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For Media Inquiries to the Daily News:
Ken Frydman
Media Relations, Daily News
C: (917) 626-4270
O: (212) 239-6073
[email protected]
For Business Inquiries to the Daily News:
Michael Flaminio
VP of Digital Solutions
C: (646) 522-6222
O: (212) 210-1999
[email protected]
For Inquiries to LocalEdge:
Chris Post
Marketing Manager
C: (716) 510-9457
O: (716) 875-9100 ext. 80706
[email protected]