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THE GLOBAL MARKETPLACE
3-2
Goals

Describe the components of the international
business environment.

Identify examples of formal trade barriers

Explain actions to encourage international trade.
International Business Environment

Businesses should consider four main factors when
doing business abroad
 Geography
 Cultural
Influences
 Economic Development
 Political & Legal Concerns
Geography


Location, climate, terrain, seaports, and natural
resources of a country influences business activity.
Countries with few natural resources must depend
on imports.
Cultural Influences



Culture is the accepted behaviors, customs, and values
of a society.
A society’s culture has a strong influence on business
activities.
Factors that affect international trade
Language
 Religion
 Values
 Customs
 Social relationships

Economic Development

Factors that affect levels of economic development:
 Literacy
Level: countries with better education systems
usually provide more and better goods and services for
their citizens
 Technology: automated production, distribution, and
communications systems allow companies to create and
deliver goods, services, and ideas quickly
 Agricultural Dependency: does not allow a country to have
a manufacturing base
 Infrastructure: transportation, communication, and utility
systems.
Political & Legal Concerns


In some countries the activities of consumers and
business operators are restricted
The most common political and legal factors that
affect international business activities are
 Type
of government
 The stability of government
 Government policies toward business
International Trade Barriers


Government actions can create trade barriers.
Formal Trade Barriers
 Quotas:
a set limit the quantity of a product that may
be imported or exported within a given period
 Tariffs: tax placed on imported goods
A
high tariff tends to lower the demand for the product and
reduce the quantity of that import
 Embargoes:
completely
stop the import or export of a product


Informal Trade Barriers consist of the
culture, traditions, and religion of a
country
These are not based on formal
government actions but they do
restrict trade
Encouraging International Trade


Government view exporting as an effective way to
create jobs and foster economic prosperity
Efforts to encourage international trade
 Free-trade
zones
 Free-trade agreements
 Common markets
Free-Trade Zones



A selected area where products can be imported
duty-free and then stored, assembled, and/or used
in manufacturing.
Usually located around a seaport or airport.
The importer pays duty only when the product
leaves the zone.
Free-Trade Agreements



Member countries agree to remove duties, also
called import taxes, and trade barriers on products
traded among them.
Results in increase trade between members
Example: NAFTA (North America Free Trade
Agreement) established by the U.S., Canada, and
Mexico
 Established
in 1994
 Does away with tariffs
 Designed to enlarge the markets and economic bases of
the countries involved
Common Markets






AKA Economic Community:
Members do away with duties (taxes) and other trade
barriers
Allow companies to invest freely
Allow workers to move freely across borders.
Have a common external duty on products being
imported from nonmember countries.
Example: the European Union (EU) and the Latin
American Integration Assoc. (LAIA)

Goals are to expand trade & promote regional economic
integration