Download What Makes *Persuasion* Persuasive?

WHAT MAKES “PERSUASION”
PERSUASIVE?
Rhetorical Devices Overview
QUICK WRITE-2:30
PAIR SHARE-2:30
How do you think we
go about rhetorical
analysis? What’s
different from lit
analysis? What types
of devices do you think
we look for?
almost
CRITIC AL EVALUATION: CRITIC AL IMPORTANCE
A QUICK REVIEW WHERE WE HAVE BEEN…
• 1. We can IDENTIFY Logos, Pathos, & Ethos (and how they function) in persuasionbased texts
• “Appeals” of Rhetoric.
• “Modes” of rhetoric according to Aristotle
• II. We can effectively IDENTIFY evidence that supports/refutes the a claim for L/E/P
• We can APPLY specific evidence to L/E/P and ANALYZE how the craft creates meaning.
the effect for overall meaning/overall persuasiveness
ANNOTATE FOR MEANING
• II. We learned how to ANNOTATE a text to make meaning and how we ANALYZE the effect: Why is craft
important?
• SOAPstone
• What devices are utilized? Why? How?
• We annotate in both Literature analysis AND rhetorical Analysis
RHETORIC AL VS. LITERARY:
FORM  DEVICE(S)
III. Literary and Rhetorical devices function DIFFERENTLY
• Literary Devices refers to the typical structures used by writers in their works to convey his or her messages in a
simple manner to the readers. When employed properly, the different literary devices help readers to appreciate,
interpret and analyze a literary work.
A rhetorical devices or resource of language is a technique that an author or speaker uses to convey to the
listener or reader a meaning with the goal of persuading him or her towards considering a topic from a different
perspective, using sentences designed to encourage or provoke a rational argument from an emotional display of
a given perspective or action. Rhetorical devices can be used to evoke an emotional response in the audience,
and that is not their primary purpose
WHEN YOU ANNOTATE RHETORIC
• What is the argument? What does
author want you as reader to believe?
(HOW DO YOU KNOW? )
• Work through textRhetorical appeals? devices?
Syntax? Structure? Diction?
• Determine Soapstone
• Is it Persuasive?
• Claim + Evidence+ Analysis…Conclude
“I HAVE A DREAM” AS A FORMULA FOR PERSUASION
Watch, Listen, Read…
ANAPHORA
DEFINTION
• Anaphora – repetition of a word or
words at the beginning of a line
EXAMPLE
"If you prick us, do we not bleed?
If you tickle us, do we not laugh?”
(Merchant of Venice, Shakespeare)
ALLITERATION
DEFINTION
• Alliteration – repetition of the initial
sound
EXAMPLE
EMOTIVE
DEFINTION
• Emotive (charged) words – evoke an
emotional response
EXAMPLE
STATISTICS
DEFINTION
• Statistics – numbers/percentages make
an impression (even if exaggerated hyperbole); don’t overuse stats
EXAMPLE
REPETITION
DEFINITION
• Repetition – repeating lines or a piece of
a line for effect
EXAMPLE
PARALLELISM/PARALLEL
STRUCTURE
DEFINTION
• Parallelism/Parallel Structure –
balanced components within a line, a
paragraph, or a larger unit of
composition (hint – look on either side
of the conjunction)
EXAMPLE
ANTITHESIS
DEFINITION
Antithesis – positioning one term against
another for emphasis; pointing out
opposites (sometimes extremes) to
make a point (sometimes using “not X,
but Y” structure)
PATTERN OF THREE
DEFINTION
• Pattern of Three – often used in
political speeches for rhythmic
purposes; listing three components
within a line, a paragraph, or a larger
unit
EXAMPLE
• Stop, look, listen
• Blood sweat, tears
• Cool, calm, collected:
RHETORICAL QUESTION
DEFINTION
• Rhetorical question – does not expect
a response; made for emphasis
EXAMPLE
• Can anyone look at the record of this
Administration and say, "Well done"?
• Can anyone compare the state of our
economy when the Carter Administration
took office with where we are today and say,
"Keep up the good work"?
• Can anyone look at our reduced standing in
the world today and say, "Let's have four
more years of this“—Ronald Reagan
METAPHOR
DEFINITION
• Metaphor – comparison of unlike
things
EXAMPLE
SIMILE
DEFINTION
• Similes – comparison of unlike things
using like or as
EXAMPLE
• I’ll be floating like a butterfly and stinging
like a bee.”
ALLUSION
DEFINTION
• Allusion – reference to well-known
historical person/event or literary
character/work
EXAMPLE
SYNAESTHESIA
DEFINTION
• Synaesthesia – a strong piece of
imagery that combines two or more
senses
EXAMPLE
• My nostrils see her breath burn like a
bush." (Dylan Thomas, When all my Five
and Country Senses See)
• "the silence that dwells in the forest is
not so black" (Oscar Wilde, Salo)
LISTEN, ANNOTATE, ANALYZE, EVALUATE…
• Listen and read along : http://player.slideplayer.com/14/4302443/#
• Re-read and annotate for the following:
• 1. What rhetorical appeals are at play?
• II. What rhetorical devices can you identify?
• Why? What is the impact?
• III. SOAPstone?
• IV. Persuasive? How does identifying the rhetorical devices/appeals help identify the
factors of SOAPstone?
LETS PRACTICE TOGETHER…
• Why would MLK introduce his speech this way? How/what sets
purpose/tone?
FOR HOMEWORK DUE FRIDAY 9/30
Rhetorical Device Annotation:“MLK: I Have A Dream”
• Use thorough and complete annotations throughout the text to identify and
analyze the rhetorical appeals & strategies King uses to convey his message
about racial inequality to his audience.
• Keep annotations and evidence rooted in the prompt: What makes Doctor
King’s speech so persuasive?