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BUS 475 Capstone Final
Examination Part 1
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1. Article 6 of the Treaty on European Union, called the Maastricht Treaty, states
the EU is “founded” on:
• specific performance
• stare decisis
• private markets
• rule of law
2. Which of the following is the path through which contractionary monetary policy
works?
• Money down implies interest rate up implies investment up implies income down
• Money down implies interest rate up implies investment down implies income down
• Money down implies interest rate down implies investment down implies income down
• Money down implies interest rate down implies investment up implies income down
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Examination Part 1 Answers
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3. Marketing research refers to__________
• the use of information technology to find objective solutions to a
marketing problem
• the process of systematically collecting and analyzing information
in order to define a marketing problem
• the process of defining a marketing problem and opportunity,
systematically collecting and analyzing information, and
recommending actions
• the science of using observable human behavior in order to
identify and solve marketing problems.
4. is the process of converting meaning into messages composed of
words and nonverbal signals.
• Translating
• Decoding
• Encoding
• Filtering
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5. Sam, a marketing manager, often makes ethical decisions based on what others
feel about those decisions. He often considers opinions from other managers and
employees. Which of the following ethical systems do Sam’s decisions follow?
• Consequentialism
• Utilitarianism
• Relativism
• Egoism
6. The depreciation of currency will:
• improve a country’s comparative advantage.
• worsen a country’s comparative advantage.
• balance a trade surplus.
• have no impact on a country’s comparative advantage.
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7 . Which of the following is typically included in the drafting stage of writing an
effective business message?
• Setting a positive and other-oriented tone
• Sending the message to be proofread
• Double-checking everything
• Identifying the primary message and key points
8. If a population is known to be normally distributed, what can be said of the
sample distribution of the sample mean drawn from this population?
• For a sample size n < 30, the sampling distribution of the sample mean is normally
distributed.
• For a sample size n > 30, the sampling distribution of the sample mean is normally
distributed.
• For any sample size n, the sampling distribution of the sample mean is normally
distributed.
• For a sample size n < 50, the sampling distribution of the sample mean is normally
distributed.
•
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9. Marketing refers to__________.
• the activity for creating, communicating, delivering, and exchanging offerings that
benefit its customers, the organization, its stakeholders, and society at large
• the process of identifying target market segments for a product or service
• the activity involved in getting a product or service from the manufacturer to ultimate
consumers and organizational buyers
• the production of products or services that will generate the highest return on
investment
10. Lori is using secondary research to develop a business report. How can she
write her report in a way that demonstrates originality in thought?
• Cite all her research sources
• Use the most current documentation guidelines
• Generate her own conclusions and recommendations
• Adopt a methodical approach to decision making
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11. Annie, an employee who often attributes her team failures to bad luck, attributes
other teams’ failures to personal shortcomings. Which of the following cognitive
biases do Annie’s attributions exemplify?
• Self-deception bias
• Belief bias
• In-group bias
• Hindsight bias
12. When does the straw man fallacy occur?
• When a person tries to disprove a claim based on its source.
• When a person falsifies or overstates an adversary’s position.
• When a person considers only 2 alternatives even when other options are available.
• When a decision maker dismisses an alternative that fails to solve the issue completely.
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13. Which of the following types of unemployment is considered to be the
most controllable through demand-side macroeconomic policy?
• Cyclical unemployment
• Natural unemployment
• Structural unemployment
• Frictional unemployment
14. Microeconomics and macroeconomics are:
• Interrelated because both are often taught by the same instructors
• Interrelated because what happens in the economy as a whole is based on
individual decisions
• Virtually identical, though one is much more difficult than the other
• Not related because they are taught separately
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15. Federal law and business leaders alike favor ____________ as a means of governing
private business ethics.
Self-regulation by companies
• Establishment of federal regulators in all private companies to establish and enforce
ethical standards.
• Giving the federal government exclusive jurisdiction regarding ethics and ethics violation
enforcement.
• Creating uniform statutes of business ethics.
16. Which of the following statements is true of the WARN Act?
• It requires employers to give notice to an “at will” employee that he/she is being fired.
• It requires employers to give notice of a scheduled mass layoff.
• It requires employers to give notice to employees that an unscheduled drug test will be
conducted for all employees.
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17. Alex is playing his music at full volume in his dorm room. The other people living on
his floor found this to be a nuisance, but Alex doesn’t care. Alex’s music playing is an
example of:
• positive externality
• normative externality
• negative externality
• Pareto externality
18. According to the Ajzen model, the strongest predictor of an employee’s behavior
is/are__________.
• social norms
• the employee’s values
• the employee’s attitudes
• the employee’s intentions
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19. The interdisciplinary field dedicated to understanding and managing people
at work is called:
• management dynamics
• management theory
• organizational behavior
• organizational dynamics
20. Regarding using personality testing as part of the hiring process, experts
have concluded that:
• There are many valid instruments available to managers to test for personality
types.
• Only the Big Five should be used as predictors of job performance.
• The typical personality test is not a valid predictor of job performance.
• The effects of personality on job performance are so large it cannot be ignored by
managers.
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21. In the context of developing persuasive messages, which of the following is most
likely to help you demonstrate a voice of competence?
• focusing only on logical appeals
• using only emotional appeals in your persuasive messages
• developing strong ideas in the interest of your audience
• adopting the tone of mass advertising such as over-the-top appeals
22. Identify an example of spontaneous creativity.
• Settling a disagreement quickly in a simple way.
• Modifying the strategies and procedures of a group.
• Establishing win-win relationships with other people.
• Organizing annual meetings and get-togethers innovatively.
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21. In the context of developing persuasive messages, which of the following
is most likely to help you demonstrate a voice of competence?
• focusing only on logical appeals
• using only emotional appeals in your persuasive messages
• developing strong ideas in the interest of your audience
• adopting the tone of mass advertising such as over-the-top appeals
22. Identify an example of spontaneous creativity.
• Settling a disagreement quickly in a simple way.
• Modifying the strategies and procedures of a group.
• Establishing win-win relationships with other people.
• Organizing annual meetings and get-togethers innovatively.
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23. Which of the following is useful advice on conducting business across cultures with
those who have limited English ability?
Speak at your normal, regular pace instead of speaking slowly as this may be viewed as
disrespectful.
• Determine a person's level of communication proficiency within the first few moments of your
interactions with them.
• Use slang and jargon instead of literal language as much as possible.
• Allow those with limited English ability enough time to process their thoughts into English.
•
24. Joyce finds that the members of the project team to which she has been assignment
in her management class are all athletes on the college’s football and basketball teams.
She immediately considers dropping the class because she thinks her experience with
that team will be negative. Joyce is likely reacting to a__________.
• semantic memory
• negativity bias
• stereotype
• self-serving bias
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25. According to the Classical growth model, an economy that increases its saving will
grow:
• Quickly since the increase in saving will permit more rapid technological progress.
• Slowly because interest rates will fall, causing investment to decline.
• Slowly because consumption and aggregate demand will be reduced.
• Quickly since the increase in saving will permit greater investment.
26. A 911 emergency response service needs operators who are bilingual in English and
Spanish. A few applicants of Spanish origin are rejected due to poor English-speaking
skills. They file a complaint on the grounds of discrimination based on nationality. Their
complaint is squashed. Here, the defense of the federal government is on the grounds of:
• Circumstantial evidence
• Inculpatory evidence
• Exclusionary rule
• Bona fide occupational qualifications
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27. The distinction between flexible and fixed individual differences__________
• is that managers should hire people based on their attitudes and emotions
• is that managers have little or no impact on fixed differences
• has no practical value for managers
• is that managers have little or no impact on flexible differences
28. Advertising, personal selling, sales promotion, public relations, and direct marketing
are marketing communications alternatives that make up a firm’s __________
• promotional mix
• communication source
• marketing mix
• media strategy
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29. What is the main drawback to the Negotiation & Agreement strategy for
overcoming resistance to change?
• ineffective
• too expensive if others decide to also negotiation for compliance
• leads to future problems if people feel manipulated
• time-consuming
30. In order to focus your presentation on people, you should______.
avoid using presentation software or other technology
• use a lot of "I" statements
• make individuals and groups the subject of your sentences
• include as many photographs as possible in your slides
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31. In order to summarize qualitative data, a useful tool is a____________.
• scattergram
• stem-and-leaf diagram
• frequency distribution
• histogram
32. The product life cycle refers to __________.
• a concept that describes the stages a product goes through in the marketplace —
introduction, growth, maturity, and decline
• the average life span of a product
• a concept that describes the stages a product goes through in the marketplace—early
growth, accelerated development, maturity, and decline
• a concept that describes the stages a new product goes through from product concept to
commercialization
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33. The study of similarities and differences among consumers in two or more
nations or societies is referred to as __________.
• cross-cultural analysis
• international sociographics
• market synthesis
• transnational anthropology
34. Other things held constant in a competitive labor market, if workers negotiate a
contract in which the employer agrees to pay an hourly wage of $17.85 while the
market equilibrium hour rate is $16.50, the:
• Quantity of workers supplied will exceed the quantity of workers demanded.
• Quantity of workers demanded will exceed the quantity of workers supplied.
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