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A Faster And Better Recovery The project • Hospital bed with the possibility of exercise NHe 100 • Easy • Cheap • Detachable • Works for all people no matter how tall • Changeable weights Material • Stainless steel for the main part of the product • Rubber band to lift the weights • Plastic and aluminum for the foot paddle • Bearings for the handle to turn Target group • Start in Denmark • Expand to Nordic countries • Expand further to Europa and maybe US • Mainly hospitals • Online Benefit from the product • Patient (quicker rehab) • Hospital (less time with each patient, more patient) • Society (it cost money to have people in the hospital) Marketing the product • Agent • Salesmen • Lectures • Health fairs • Made in Denmark SWOT Internal factors Strengths Weaknesses Good product New in the marked One of a kind Financial resources Detachable Staff External factors Opportunitets Threats Making money Competitors Partnership Small marked Expanding Reputation Goals for the future • Short time goal- beds in Denmark • Longtime goal- Nordic countries • Make 3 new products in 5 years • Hire designers
