Download Discussing Global Brands

Flyency in
Language
Being a good
Listener
Gramatical
Accuracy
An awareness
of body
language
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You can't communicate with the outside world until your
internal message is crystal clear
Effective internal communication is essential for the smooth
running of your business, both to convey your company culture
and values and to stay on top of employee concerns.
. However, it needs to come from the top down and the bottom
up.
Internal communications can take many forms, via an intranet,
emails, newsletters or message boards. But when it comes to
important issues, it should always be two-way, preferably face-toface. Monthly company-wide meetings can be a good way of
keeping everyone up to date with what's going on in each
department
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Employees are sitting next to each other send e-mails rather than
speak to each other.This can result in information
overload.Because they are a lot of email but they don’t checked up
emails. Information Overload describes an excess of information
that results in the loss of ability to make decisions, process
information, and prioritize tasks. Information overload impacts
companies of all shapes and sizes and has become a major
problem, costing large organizations billions of dollars in lower
productivity and hampered innovation. Few managers are aware
of the extent of the problem. People want to feel that their ideas
are welcomed and considered, and this will positively affect staff
retention, job satisfaction. The chances are they will pick up on
body language and sense something's up anyway, and rumours
undermine morale.
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Communication is more than speaking or writing. To be effective,
communication requires the creation of a common understanding of
ideas, desires and observations among people. Communication is a
two-way exchange that involves both a presenter and an audience.
Communication includes written and non-verbal behaviors as well as
speaking, and has as its goal to affect the knowledge or behavior of
another
Business communication is more formal and often more specific than
personal communication. Facts are more of a factor in business
communication than emotions. Techniques that can assure
communication that is more effective include:
• Understanding the perspective of the listener and using
terminology with which they are comfortable
• Using metaphors to make concepts more accessible to the listener
• Using humor to lessen the potentially negative impact of difficult
communication
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Each company overtime increases its output and increases its
revenues.Companies in order to increase its revenues they make
decisions to produce goods for overseas markets.There are many
advantages for expanding beyond its market such as: Outsourcing
- they can access other sources in other countries (Canada for
example has many natural resources - fresh water, mines, etc...)
Diversification - they can reach different types of people and
different cultures to expand sales (for example, creating a line of
sun protection in hot, sunny countries)
Increasing their revenues
Expanding their production
Expanding its facilities
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There are quite a few crucial problems which
SMEs have to face. Especially when
they intend to “go international” or to “go
Europe”. One of the biggest problems
one can formulate as follows: How do your
prospective clients get to know you,
when even in your home country you are not
very known or famous at all?
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General Risks
Once you have established a first contact with a
potential client, supplier,
distributor or joint-venture partner the problem
will be the legal form of the deal or
the co-operation.
As a producer who is interested in getting paid for
what he has produced and
delivered, you will make very sure that the terms
of payment are favorable to you,
minimizing your risks of delivery.
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Legal forms to "incorporate"
Depending on the nature and size of your small business, you
may choose a legal
form which limits your liability as a private person (and possibly
the liability of
your family, too). You may chose the form of a private limited
company (Ltd.).
But especially if your company is still small and may remain so,
you may not
appreciate the overhead costs that arise with this legal form. Not
to think of the
formation of a public limited company (Plc.) which means even
more red tape,
legal supervision and costs. So you must think twice before "going
public" or
chose the smaller form of a private limited company.
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When you decide to enter an overseas market, it's important
that you identify the best approach for your business. There
are four main ways to sell to customers in overseas markets.
You may find you need to use more than one entry strategy,
depending on the markets you target and the products you
offer. This involves opening your own branch or subsidiary
in the new market, or entering into a joint venture with a
local business. Having a presence on the ground can be
valuable, but setting it up and maintaining it may involve
major resource commitments. This typically involves
making periodic sales visits to the country, supplemented
by telephone sales or accepting overseas orders on an ecommerce website. It can be a simple and cost-effective way
to enter an overseas market. However, it may isolate
you from your customers, and make you unable to share the
exporting workload with partners or intermediaries.
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Using an overseas sales agent
A sales agent acts on your behalf in the overseas market, either by
introducing you to a customer or by receiving commission on any
sales to that customer. Agents are used extensively in the
European Union and are protected from abusive business tactics
by law. Ensure that you understand what you have agreed and
seek legal advice on your agreement, as it's not advisable to
operate without an agency agreement in place. The key benefit of
using an overseas sales agent is that you get the advantage of their
extensive knowledge of your target market. Important
considerations
There is much more to exporting than simply generating overseas
sales. An intermediary can help you with issues including
customs and other paperwork, shipping, warehousing and aftersales service. Selling direct means you will have to handle these
issues yourself.
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There are many hot drinks in my contry but the most famous are Capucino Chocolate
Nescafe frappe and Nescafe Vanila.My favorite is Nescafe frappe.I can describe coffee
with folowing words:Aroma,Wonderful,Hot,Smooth and Bold. Important considerations
A:Chile,Brazil,US,Argentina,Peru
B
1. Chile
2. Chile
3. brazil
4. the US
5. Argentina, Peru
C
1. Pike Place Market, Seattle in 1971.
2. a) 3,907 b) 437
3. a) 1,378 b) 1,180
4. Japan
5. airline offices, sports stadiums, hotels, bookshops
6. Home market saturation, bad experience in Japan, security problems in Israel,
opposition from
anti-globalisation movement.
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1 Marketing campaign\budhet\strategy
2 Market research\survey\check
3 Product market\range\price
4 Adveritising campaign\slogan\agency
5 Brand contract\image\loyalty
6 Sales figures\forecast\target
Price range\rice\product
2 Sales have really impressive figures
Deparment for new public relations
Research programme for highly ambitions market
Expanding overseas operations
Sheet repadly improving balance
Rate exchange extremely volatile
Marketing report highly confidential
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To:[email protected]
From:[email protected]
Subjet:Creating a global brand
Dear Mr Gonzales.
I`m the marketing director we had meeting yesterday and we decided to
create a global brand at zumo`s headquart.I`m writing you this email because
I stated you above the most important key ideas.First we should redisgn
zumo`s bottle.On bottle we should paint angry bull that will be symbol of our
product.Secondly we will create new slogan and slogan will be”Drink zumo
and you can do everything you want”.After creating new slogan we will make
you tv commercial.On the tv commercial will be displayed bike race and first
rider suddenly loses his strengh.But he drinks zumo and he got back his
strengh and won the race.At the least we will inrease zumo`s price for 15%
because we will have bigger costs and bigger profit and that is nothing
compared with our competitors.
Your Cincerely:Pavle Kostoski,Marketing Director