Download WHAT IS COMMUNICATION?

WHAT IS COMMUNICATION?
The root word of Communication is the
Latin word Communicare. which means “
to make common to many, share”
Therefore, Communication is the process
of sharing thoughts, ideas, and feelings
with each other in commonly
understandable ways



Communication is symbolic behavior the occurs
between two or more participating individuals.
Communication is a social process involving the
phases of encoding, sending, medium, receiving
and decoding
Communication is the inter-change of information
and ideas among all individuals in the enterprise
TYPES OF COMMUNICATION






INTRAPERSONAL
INTERPERSONAL
GROUP
ORGANIZATIONAL
PUBLIC
MASS
INTRAPERSONAL
COMMUNICATIOM
In intrapersonal communication we are
both sender and receiver, our thought and
feelings constitute the message, and our
brain acts as channel by processing those
thoughts and feelings.
INTERPERSONAL
COMMUNICATION
Interpersonal communication or dyadic
communication is communication with
another person. In this communication we
function as both a sender and receiver. The
message is the information provided, the
channel is usually the sight and sound, and
feedback is the response provided by each
member of the dyad.
SMALL GROUP
COMMUNICATION
Small group communication occurs when a
small number of people come together for
a purpose. In small group each individual
has an equal share of participating, each
can be easily heard and each can easily
interact with all other members of the
group.
PUBLIC COMMUNICATION
When a group becomes too large for active
participation by group members then we
have public communication. The channel
for public communication is the same as
group communication i.e. sight and sound,
however with louder voice and audio visual
aids to cater for the large audience. The
opportunity for feedback is limited.
ORGANIZATIONAL COMM.
The meaning generation process of
interaction that constitutes the
organization. It is the ‘organizational
behavior’ that takes place and how those
engaged in that process transact and
assign meaning to what is taking place.
MASS COMMUNICATION
When a source, typically an organization
employs a technology as a medium to
communicate with a large audience
Elements of Communication









A source
A process of encoding
A message
A channel
A process of decoding
A receiver
Feedback
Noise
Effect
FEEDBACK



Responses as the result of the communication process
May be in the form verbal or non-verbal feedback
It is important to achieve effective communication
Noise



Physical Noise – in the equiupment
Environmental Noise – in the surrounding
Semantic Noise – in the pronounciation,
slang, word with double meaning etc.
Effect



Immediate Effect
Delayed Effect
Instrumental Effect
COMMUNICATION THEORY
WHAT IS THEORY?
THEORIES ARE LIKE MAPS AND ALSO GUIDEBOOKS THAT FOR
INTERPRETING, EXPLAINING AND UNDERSTANDING THE
COMPLEXITY OF HUMAN RELATIONS. IN OTHER WORDS, IT HELPS
TO CLARIFY WHAT IS OBSERVED, ENABLING UD TO UNDERSTAND
RELATIONSHIP AND INTERPRET EVENTS (Little John, 2002)
AN ABSTRACT SYSTEM OF CONCEPTS WITH INDICATIONS OF THE
RELATIONSHIP AMONG THESE CONCEPTS THAT HELPS US TO
UNDERSTAND A PHENOMENON (West and Turner, 2004)
COMMUNICATION THEORY
A SET OF CONCEPTS AND RELATIONSHIPS STATEMENTS
THAT HELPS TO DESCRIBE, EXPLAIN, EVALUATE,
PREDICT ABD CONTROL COMMUNCATION EVENTS
(Cragan and Shields, 1998)