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NetBooster FRANCE
4/6 Passage Louis Philippe
75011 Paris
Tel. +33 (0)1 40 40 27 00
Fax. +33 (0)1 40 40 27 02
Paris, Friday, 11th September 2015
Press Release
NetBooster Group acquires Dutch
marketing agency Internet Advantage
digital
NetBooster Group is extending its international footprint with the
acquisition of the Dutch Digital Marketing Agency Internet
Advantage to extend its worldwide coverage.
NetBooster (FR0000079683 – ALNBT – PEA-PME eligible) a leading independent European
agency in digital performance marketing, announces the acquisition, subject to the realisation
of customary conditions precedent, of the digital marketing agency Internet Advantage based
in Utrecht, Netherlands. The newly acquired agency will operate under the NetBooster Group’s
popular German brand metapeople and will be fully integrated into the global NetBooster
Group service offering.
The acquisition will further enhance NetBooster’s global reach by adding the important Dutch
market to the Networks country portfolio. The DNA of Internet Advantage will stay intact as all
employees, clients and service offerings will be transitioned into the rebranded company
metapeople Netherlands. The original General Manager and founder Lennert de Rijk and his
new colleague Joost Geerts will manage the integration and expansion of metapeople
Netherlands.
Both Internet Advantage and NetBooster/metapeople are focusing on performance driven
digital strategies. The acquisition is a perfect fit for both organizations to grow the businesses.
Clients of Internet Advantage will benefit from metapeople’s extensive expertise in
performance-driven marketing, as well as the international data and analytics footprint.
With a strong focus on innovation, Internet Advantage is a leading search and performance
marketing agency in the Netherlands. The agency was voted best Search Marketing Agency in
The Netherlands in 2013, and is working with a multi-lingual in-house team in the Dutch,
Belgian and German markets.
Lennert de Rijk, Managing Director of Internet Advantage, comments “Performance
Marketing is moving into a new phase as it goes international and becomes fully transparent.
We, at Internet Advantage, want to be part of this evolution and use our entrepreneurial
ambition to change the industry. In conversations with NetBooster/metapeople, it quickly
became clear that our ambitions align perfectly, when it comes to providing the best digital
strategy to our clients. Joining forces ensures that we can expand together and strengthen our
respective positions in this agile and innovative sector. Our clients and our employees will
benefit from the fact that NetBooster/metapeople is the biggest independent international
performance agency, with strong offerings in Data & Analytics.”
Tim Ringel, CEO of NetBooster Group, adds: “We are very excited to have found such a
complementary and ambitious boutique agency in the Dutch market. Internet Advantage’s
management, employees, clients and services fit perfectly into our vision of growing in size
and knowhow with entrepreneurially managed companies and create the biggest independent
worldwide digital network agency. Our top clients are keen to expand into more regions with
NetBooster/metapeople and we are answering that demand by cherry-picking the best local
players with highly involved entrepreneurs and integrate them onto our unique international
platform. The acquisition of Internet Advantage is the first step in our strategy to triple our size
by 2018, creating a global agency thanks to buy & build and organic growth.”
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About NetBooster Group | www.netbooster.com
NetBooster is a leading independent European agency in digital performance marketing that
makes its comprehensive expertise of digital marketing available to its clients to achieve the
best possible performance for their investments. The agency invests in technology and covers
the entire chain of online marketing through its European network: search engine optimisation
and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online
media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital
marketing (Social Media, Video, Ad Exchange, etc.). Shares in NetBooster are traded on the
NYSE Alternext Paris. NetBooster maintains the name “metapeople” in Germany, Austria,
Switzerland and now Netherlands as a local agency Brand due to its local popularity and track
record in the industry since 1998
Information | For more information please contact:
Communication
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 01 40 40 27 00
[email protected]
Press Contact
ALIZE RP
Caroline Carmagnol / Wendy Rigal
Tel. 00 33 (0)6 48 82 18 94
[email protected]
NetBooster SA is registered in the Paris Corporate Register under number B 418 267 704.
Registered Office : 4/6 passage Louis Philippe, 75011 Paris, France.
Vat Registration No.FR66418267704.
Tel: +33 (0)1 40 40 27 00 Fax: +33 (0)1 40 40 27 02