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GSK U.S. Public Policy Position Paper
Communicating
ing Comparative
Effectiveness Research and Real World
Evidence with
ith Population Health Decision
Makers
The Issue
Many healthcare and research organizations generate
and use evidence beyond what is typically required for
iii
product approval , including comparative effectiveness
research (CER) and real world evidence ((RWE). As
the growing electronic data infrastructure improves
access to data, policymakers
olicymakers and healthcare
purchasers continue to explore ways to achieve high
highvalue, high-quality
quality healthcare to inform population
health decision making. CER and RWE help to fill an
“evidence gap” by providing decision makers with more
comprehensive information
rmation to supplement Randomized
Clinical Trial (RCT) data to determine which treatment
options are best for patients and ensure access to
innovative, high-quality care.
Research
Type
CER
RWE
Definition
Comparative effectiveness
research is comparative
omparative by design,
and evaluates the benefits and
harms of alternative
ternative methods to
prevent, diagnose, treat, and
monitor a clinical condition or to
improve the delivery of care.
care i
Real world evidence is derived
from Real World Data via
analytics, observational studies,
and pragmatic trials,
trials assesses
outcomes such as clinical,
economic, and patient-reported.
patient
It seeks to include data that is
collected outside of an RCT that is
more generalizable to a “real“rea
world” setting;; e.g.
e patient
registries, administrative claims
databases, surveys, and medical
records.ii
The biopharmaceutical industry generates a significant
amount of high-quality data that
hat adheres to well
wellaccepted research standards. Through the medicine
discovery and development process, the
biopharmaceutical industry acquires deep expertise
that can provide a greater understanding of a disease, its treatment patterns and affect on patients,
pa
as well
iv
as product performance, to meaningfully contribute to population health decision making
making. However, the
current regulatory environment does not allow for effective communication of this data.
Population health decision makers include government agencies, payers, healthcare systems, guideline
developers, compendia publishers, hospital pharmacy & therapeutics committees, and group purchasing
organizations.
GSK Position
We believe that proactive communication of CER and RWE by healthcare stakeholders, including the
biopharmaceutical industry, can significantly benefit public health by providing population health decision
makers with an expanded evidentiary bas
base to match the right treatment with the right patient. However,
regulatory guidance is needed to define uniform methodology standards for comparative effectiveness and
real world research that can be appropriately shared with population health decision makers.
makers
A Publication of GSK Public Policy and Government Relations
Key Points
•
•
•
•
Currently, there is a lack of clear regulatory standards for defining, generating and proactively
communicating CER and RWE to population health decision makers. GSK urges the Food and Drug
Administration (FDA) to provide guidance on when, how, and to whom industry is permitted to proactively
proactivel
share CER and RWE information.
Timely and accurate information from comparative, observational, and/or retrospective studies, in addition
to traditional RCT data, can help providers
providers, payers, and patients make more informed treatment decisions
and ultimately improve patient outcomes
outcomes.
The development of consensus standards by the FDA (using a multi-stakeholder
stakeholder body)
body for generating
CER and RWE data ensures allll healthcare stakeholders are held to equally rigorous measures to help
ensure soundness of evidence.
An environment that promotes collaboration through the appropriate sharing of accurate, science-based
science
information enhances access to data and better informs conversations to ensure quality outcomes in an
evolving value-based
based healthcare syst
system.
Evidence Communication Policy Opportunities
•
•
•
st
Advocate through the House Energy & Commerce Committee’s 21 Century Cures initiative for access
to data to drive innovation (FDA Sentinel, PCORNet, CMS data, NIH Collaboratory Network, etc.), as
well as legislation and regulation
on that encourages adoption of h
health information technology
echnology (HIT) and
interoperability of data sources to increase the capacity and use of real world data.
Collaborate with the Pharmaceutical Research and Manufacturers of America (PhRMA)
(PhRMA and the
Biotechnology Industry (BIO) to support increased regulatory clarity concerning communication of CER
and RWE to payers, formulary commit
committees, or other similar entities.
Advance the work of the Medical IInformation Working Group (MIWG), a coalition
alition of medical product
manufacturers, to consider issues relating to the federal government’s regulation of truthful, nonnon
misleading, scientifically substantiated manufacturer communications about new uses of approved
drugs and approved/cleared medical devices
devices.
Updated February 2015
i
Institute of Medicine. (2009). Initial National Priorities for Comparative Effectiveness Research
Research. Committee on Comparative
Effectiveness Prioritization. National Academies Press. Available at:
http://www.iom.edu/Reports/2009/ComparativeEffectivenessResearchPriorities.asp
http://www.iom.edu/Reports/2009/ComparativeEffectivenessResearchPriorities.aspx
ii
Garrison, L.P., Neumann, P.J., Erickson, J., Marshall, D., Mullins, C.D. (2007). Using Real-World
World Data for Coverage and Payment
Decisions: The ISPOR Real-World
World Data Task Force Report
Report. International Society for Pharmacoeconomics and Outcomes Research.
Available at: http://www.ispor.org/workpaper/RWD_TF/ISPORRealWorldDataTaskForceReport.pdf
iii
Drug approval requires safety and effectiveness d
data,
ata, where a drug’s effectiveness is established by “substantial evidence” defined
in Section 505(d) of the Federal Food, Drug and Cosmetic Act (FFDCA) as “consisting of adequate and well-controlled
controlled investigations”.
Generally at least two adequate and well-controlled
controlled studies are required to establish effectiveness. Congress amended the Act to
clarify that FDA may consider data from one study and confirmatory evidence to constitute substantial evidence if FDA determines
determi
that
such evidence is sufficient to establish
stablish effectiveness
effectiveness.
iv
Medical Information Working Group (MIWG) White Paper. (2014). Systemic, Societal, and Legal Developments Require Changes
to FDA’s Regulation of Manufacturer Speech.. A
Available at:
http://www.regulations.gov/contentStreamer?objectId=090000648192b34f&disposition=attachment&contentType=pdf
http://www.regulations.gov/contentStreamer?objectId=090000648192b34f&disposition=attachment&contentType=pdf.
A Publication of GSK Public Policy and Government Relations