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Media Release
Cambodia and Myanmar taste Mars for the first time thanks to DKSH
DKSH Management (Thailand) Limited
Date: January 22, 2016
DKSH, the leading Market Expansion Services provider with a focus
on Asia, reaches a milestone in its almost three decade-long
relationship with Mars Chocolate, a well-known food manufacturer
from the USA. DKSH is to launch Mars’ famous chocolate brands in
Cambodia and Myanmar and to expand the availability in Thailand
and Vietnam. With the new agreement, DKSH now represents Mars
in seven Asian countries.
Bangkok, Thailand, January 22, 2016 – DKSH Business Unit Consumer
Goods, Asia’s leading Market Expansion Services provider for Fast
Moving Consumer Goods, will drive the launch of Mars, M&M’S and
Snickers in Cambodia and Myanmar. Up to today, Mars has had no
presence in these two countries. In addition, DKSH is tasked with
expanding availability and visibility of the chocolate brands in Thailand and
Vietnam.
DKSH will provide sales, distribution and logistics services to Mars
Chocolate across all retail channels in the four South East Asian markets.
The agreement is an extension of the collaboration that started in Malaysia
in 1987 and also covers Singapore and Taiwan. DKSH has been present
in Cambodia for more than 60 years, whereas in Myanmar, the company
celebrates its 20-year anniversary this year.
Terry Seremetis, General Manager South East Asia & Thailand, Mars
Chocolate, said: “We selected DKSH as our regional growth partner based
on the company’s deep category expertise and direct reach into traditional
and modern trade outlets. Furthermore, DKSH’s services across the value
chain allow us to focus on our core competencies. We are confident that
the extended agreement marks a successful new chapter of our joint
growth story.”
Bo Nielsen, Co-Head Business Unit Consumer Goods at DKSH said:
“South East Asia alone is home to more than 600 million consumers with
increasing purchasing power to buy consumer goods products like
chocolate. Our capillary distribution network of unique scope and depth
allows more consumers to get hold of Mars products. Visibility and sales
are further expanded through our marketing experts and sales force.”
The partnership will further strengthen DKSH’s market position in the
region while contributing incrementally to the Group’s overall earnings and
profitability over time.
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About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma,
Washington kitchen and established Mars’ first roots as a confectionery
company. In the 1920s, Forrest E. Mars, Sr. joined his father in business
and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr.
moved to the United Kingdom with a dream of building a business based
on the objective of creating a “mutuality of benefits for all stakeholders” –
this objective serves as the foundation of Mars, Incorporated today. Based
in McLean, Virginia, Mars has net sales of more than $33 billion, six
business segments including Petcare, Chocolate, Wrigley, Food, Drinks,
Symbioscience and more than 75,000 Associates worldwide that are
putting its Principles into action to make a difference for people and the
planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®,
WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®,
DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®,
DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley –
DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES®
and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.
Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS
OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE
ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®;
Symbioscience – COCOAVIA® and WISDOM PANEL®.
About DKSH
DKSH is the leading Market Expansion Services provider with a focus on
Asia. As the term “Market Expansion Services” suggests, DKSH helps
other companies and brands to grow their business in new or existing
markets. Publicly listed on the SIX Swiss Exchange since March 2012,
DKSH is a global company headquartered in Zurich. With 750 business
locations in 35 countries – 720 of them in Asia – and 27,600 specialized
staff, DKSH generated net sales of CHF 9.8 billion in 2014. Founded in
1865 and with strong Swiss heritage, the company has a more than 150
year-long tradition of doing business in and with Asia and is deeply rooted
in communities and businesses across Asia Pacific.
DKSH Business Unit Consumer Goods is Asia’s leading Market
Expansion Services provider with a focus on fast moving consumer goods,
food services, luxury goods, fashion and lifestyle products, as well as hair
and skin cosmetics. The Business Unit’s comprehensive Market
Expansion Services extend from product feasibility studies and
registration to importation, customs clearance, marketing and
merchandising, sales, warehousing, physical distribution, invoicing, cash
collection, and after-sales services. With 640 business locations in 22
countries and around 14,560 specialized staff, Business Unit Consumer
Goods serves 300,000 retail outlets on a daily basis and generated net
sales of CHF 4.1 billion in 2014.
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For further information please contact:
DKSH Consumer Goods
Kalle Siebring
Manager, Group Communications
Consumer Goods and Healthcare
Phone +66 2 220 9739
[email protected]
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