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H e a lt h y C o n t e n t F o r Yo u r S ta r v i n g L i s t T h e S w i p e C u r e i s a h i g h ly c u r at e d , i n v i t e - o n ly c o n t e n t a g e n c y t h at p r o v i d e s a c o n s ta n t s o u r c e o f s c i e n c e - b a s e d , e d u c at i o n - f o c u s e d a n d h i g h - c o n v e r t i n g s w i p e c o p y t o h e a lt h e n t r e p r e n e u r s − h e l p i n g t h e m monetize their list and change the world. SUMMARY SICK OF THE MARKETING GAME YET? 02 CASE STUDY: $400K+ IN AFFILIATE REVENUE IN 21 MONTHS... WITH NO FRONT END, 03 USING NO “TACTICS”? LIST OWNERS: HOW MICH ARE YOU WASTING TRYING TO MONETIZE YOUR LIST? 06 PUBLISHERS: HOW CAN YOU GET YOUR AFFILIATES EXCITED TO SEND YOU MORE TRAFFIC? 09 WHO IS THE SWIPE CURE FOR? 11 THE SWIPE CURE PROCESS: 4 STEP TO BETTER CREATIVES 12 WANT MORE PASSIVE INCOME? 13 WHO’S BEHIND THIS SERVICE? 14 WHAT NOW? 15 CLIENT CASE STUDY: DAILY SUPERFOOD LOVE 16 CREATIVE SAMPLE: VIVID LIVING 18 © 2 0 1 7 N & G M e d i a i n c . // Sick Of The Marketing Game Yet? We sure are. There are so many marketing tactics that might be PROVEN to work, but they have never and will never feel right... The Clickbait Bandage The Confusion Potion The Swipe Pill “There’s a VERY interesting and little-known secret at this link, but you’ll have to sit through a 45-minute video to hear what it is.” “Yes, this is the 11th super belly fat blasting program I’ve told you to buy this month. But this one is TOTALLY different!” “The fact that 72 different gurus happened to send the EXACT same newsletter this morning is just a weird coincidence. So odd.” In all honesty, promoting proven high-converting offers and flexing your copy/pasting muscles WILL make you a lot of money. But why does it feel like you’re basically feeding starving people with junk food? And what are the long-term side effects of taking such shortcuts? 2 © 2 0 1 7 N & G M e d i a i n c . // Case Study: $400K+ In Affiliate Revenue In 21 Months… With No Front End, Using No “Tactics”? About 21 months ago, we decided to run an experiment on the 19,000 subscribers of our Nick & Gen’s Healthy Life Daily newsletter. At that point, we had no product to sell whatsoever. We had no front end, no new customers coming in, except around 4,000 leads per year that we get through free giveaways we organize. We wondered… “is it really possible to monetize the same 19,000 customers by giving our list the best daily content possible, promoting only the healthiest products and services available, and doing exactly the opposite of what most marketers told us to do?” The results were mind-boggling... After sending a promotional but content-rich email every single day for more than 21 months straight, we had generated exactly $402,982.67 USD in affiliate sales (and counting). Activation Products’ “EASE Magnesium” Launch - May 2015 “ ” Whoa! Gen and Nicky P jumped 2 spots to #9, and are showing no signs of slowing down! Showing some serious power moves! Great job you two! We ended up stealing the #7 spot hours before the end of the launch, ending up right next to publishing companies with lists 10 to 20 times our size. 3 © 2 0 1 7 N & G M e d i a i n c . // “ “Flavilicious Cooking” Launch - November 2015 15% conversions?! Send me your swipes to study please LOL! Surfing to the #6 spot on 15% conversions across the board and enjoying an EPC of $3.71. ” Custom 4-Day Promo For Dr. Dan Ritchie’s “Energy Forever” - September 2016 “ You are awesome. Yes, please send the creatives. Your relationship with the list is incredible. - Anthony Alayon ” Offering a small bonus helped us enjoy an EPC of $2.84 across the board, converting 38.5% of every single clicker during the 4-day promo. “ 3 Sendouts For Anthony DiClementi & Russell Brunson’s Biohacker’s Guide - August & September 2016 Holy shit man that’s incredible! You’re crushing it. So cool. - Anthony DiClementi Surfing to the #6 spot on 15% conversions across the board and enjoying an EPC of $3.71. 4 ” © 2 0 1 7 N & G M e d i a i n c . // While it would be pretentious to say we’ve figured out the ultimate “secret” to monetizing a health list, creating amazing content and achieving record-shattering conversion rates (but good for our marketing), what we CAN say is that this experiment taught us a few lessons: 1) Don’t Choose Between Helping People And Making Money It turns out you can do both. This is only possible when you pick the right offers to promote, say “no” to hype and fearbased marketing techniques that make your customers feel manipulated, and focus on building a long-term relationship with your tribe, instead of being blinded by short-term monetary gains. 2) Building A Strong Relationship With Your List Pays Off This is obvious, and yet almost considered an afterthought by most marketers -- probably because it’s not something that can be easily measured. But as we realized, the payout -- both in revenue and impact you’re creating -- can be huge when you’re intentional about building a strong, tribe-like relationship with your subscribers. 3) The LESS You Sell, The MORE You Earn The best and most effective supplement in the world, sporting the best quality/price on the market, doesn’t have to be sold. It sells itself. We believe educating your subscribers about why they need to invest in products and services that you wholeheartedly believe in is often more powerful than trying every marketing tactic under the sun to convince them to take out their credit card. 5 © 2 0 1 7 N & G M e d i a i n c . // List Owners: How Much Are You Wasting Trying To Monetize Your List? • • • Days you don’t promote anything Days you promote stuff you don’t believe in and hurt the relationship with your list Hiring copywriters who don’t know jack crap about health • • • Scrambling to find new high-converting + legit offers Slaving away at your keyboard, 365 times a year Making good money, but no time off to enjoy it Our Mission: Making Sure You Never Run Out Of Great Content Again. Subscription Level # of Creatives Monthly Cost Cost/Creative Savings Basic 4 $700 $175 - Marketer 8 $1250 $160 10% OFF Entrepreneur 12 $1800 $150 15% OFF Maverick* One (1) per day** $4000 $130 20% OFF * Very restricted availability. Please contact [email protected]. ** On this exclusive level of subscription, you receive one creative per day, so between 28-31 per month. 6 © 2 0 1 7 N & G M e d i a i n c . // How It Works 1. Choose Your Subscription Level. 2. Pick Your Creatives. You can upgrade, downgrade or cancel*** anytime. From our database of 200+ high-converting swipes & dozens of legit offers. 3. Send Away. 4. Monetize. Tweak the voice or practice your copy/paste muscles. Have a beer (or green juice) while your list raves about your content. ***Due to the nature of the product, we cannot offer refunds. First-time client? The usual $100 setup fee is our treat. Just imagine… • • • • • Never lifting a finger again to find the freshest high-converting offers on the market Never losing money because of gaps in your editorial calendar or poor planning Developing a tribal relationship with your list, and reaping the benefits of playing the long game Having a constant source of Creatives you can count on while you can focus on highlevel tasks, or take a freaking nap if you feel like it Promoting offers you feel good about, making great money, and having people thank you for it Wanna get started? http://swipecure.com/getstarted For questions or to get a sneak peek into the Swipe Cure database, contact [email protected] 7 © 2 0 1 7 N & G M e d i a i n c . // List Owners FAQ Q: How many times can I send the creatives I’ll be getting every month? A: As many times as you like, for the next 100 years (or more). Whatever your level of subscription is, you’re getting the full lifetime rights to use the creatives you choose every month to your own list. Q: How much money can I expect to make? A: Every list is different, so we obviously can’t guarantee you’ll get the exact same EPC and conversion rates our internal testing has shown -- and that you’ll see for each creative on the Swipe Cure database. That being said, what we can guarantee is that every single creative and offer that makes it to the Swipe Cure database has shown great results on our own health-focused list (75% women, 45-65). Q: Can I see what you’ve got before signing up? A: Sure thing! Please get in touch with [email protected] and we’ll give you access to our database of 200+ high-converting, content-rich creatives. For obvious reasons, this database is not open to the public and only shared with clients who are genuinely interested in working with us. Q: Can I cancel anytime? Do you offer refunds? A: Due to the nature of the product, we cannot offer refunds. You’re responsible for picking the amount of creatives you’ve paid for on any given month -- within 30 days of the beginning of your subscription. Any unused credits will expire, and won’t be transferred to the next month. To choose your creatives, simply email us at [email protected] and let us know the code of each of the creatives you’d like to purchase. The total operation should take you less than 5 minutes per month. You can cancel the service anytime by emailing us. That being said, returning clients will be charged a $100 USD setup fee that we waive for first-time clients. Q: What If I want more than 4 creatives, but less than 8? Can I purchase single creatives? A: Individual creatives can be purchased, but only by clients who are currently on one of the 4 levels of subscription. Clients can contact [email protected] for the pricing. 8 © 2 0 1 7 N & G M e d i a i n c . // Publishers: How Can You Get Your Affiliates Excited To Send You More Traffic? Our SOLUTION: A 4-STEP RISK-FREE PROCESS TO FIND HIGH-CONVERSION, CONTENT-RICH CREATIVES THEY’LL RAVE ABOUT. Step 1: We Promote You Step 2: Analyze The Results If your product/service is a good match,* our team of experienced direct-response copywriters will create 2 to 4 new swipes and promote it to our internal health-focused list. If the numbers are good, we’ll let you review the copy and see our internal stats (EPC, conversion rate, etc.) for each one of the creatives we created in the process. Step 3: Test The Swipes -- Risk-Free Step 4: Grab The Publisher License & Enjoy The Traffic To confirm these new creatives are high-converting for multiple lists, you’ll test the copy to a few partners -- purchasing the $100 USD Test License for each one of them. If a swipe is clearly a winner, invest $1000 USD minus everything you invested so far to grab the Publisher License. The best part? Each dollar you invest this way gives you equal credit towards the purchase of a Publisher License. Send this new high-converting swipe to your affiliates, and sit back as you see the traffic and sales flowing in. *We only work with publishers whose products, services and marketing match our company values around health and integrity. For more details, contact [email protected] Just imagine… • • • • Finding the next big winning swipe for your affiliates, and shattering your yearly sales goals Having a constant source of traffic to your offer and being able to optimize the heck out of it Complementing your media buying efforts, for a fraction of the price Staying in the awareness of your top affiliates 365 days a year and having them give you more intros than you can handle Wanna get started? Contact [email protected] 9 © 2 0 1 7 N & G M e d i a i n c . // PUBLISHERS FAQ Q: Is my product/service a good match for Swipe Cure? A: If your marketing is deceiving and fear-based, it’s definitely not. If you don’t have a proper marketing funnel, it’s probably not a good match either We’re looking to work with publishers who are equally obsessed by great content-rich, high-converting marketing funnels, and amazing products that actually make people healthier. If you’re not sure if your product is a good match, simply contact [email protected] and we’ll get in touch. Q: How many Test Licenses do I have to purchase? A: Actually, none. If you want to go ahead and invest in a Publisher License before testing the swipe with other partners, we won’t stop you. However, we do recommend that you test any creative you might be interested in with at least 2-3 partners before making a decision. We cannot guarantee they’ll all get the exact same results we did internally -- because every list is different. Remember that testing a swipe with other partners is basically risk-free. You do have to invest $100 USD for each Test License you’ll use, but each dollar you invest this way will be waived off the Publisher License. Yes, this does mean that should you end up purchasing 10 Test Licenses… you’ll get the Publisher License for free. Q: Do I have to buy multiple Publisher Licenses, or do I get multiple creatives for my offer for one price? A: A Publisher License costs $1000 USD (minus any investment you have made while testing it) and gives you the full rights to distribute one creative to your affiliates. If you want all the creatives our team has written for your offer, you’ll have to purchase one Publisher License per creative. Q: Do you guys take care of our marketing funnel as well? A: At this time, we do not offer copywriting services to help you build or improve a directresponse marketing funnel. We currently only work with publishers with a product or service that already has a proven marketing funnel with a type of marketing that we consider truth-based, benefit-driven and valuable to health-focused consumers. 10 © 2 0 1 7 N & G M e d i a i n c . // Who Is The Swipe Cure For? List Owners The key to getting the maximum out of your list -- all while building a strong relationship and actually making people healthier -- is to constantly test out new offers. Find what people love, and give them more of it. In other words, our creatives are the perfect template to start from. Simply tweak the copy to your voice, and send away. Publishers & Creators As our experience as top Clickbank vendors has taught us, providing your affiliates with a single new high-converting creative can convince a lot of them to heavily promote your product or service -- once again. The Swipe Cure is perfect for publishers like you who are looking for that next creative gem to keep their affiliates excited to support their mission. Affiliate Managers & Agencies Your mission is making your clients successful. Ours is providing them with the best creatives to help them do just that. Can you smell the synergy? Our 2nd-tier program is also a great way to build a solid stream of passive revenue for every single client you send our way. Who Is It NOT For? 11 Marketers who measure their impact based on the numbers of zeros in their bank account. Gurus who are willing to manipulate, deceive or scare people into buying products and services. Publishers & creators who couldn’t care less about whether their marketing is based on science or not, as long as money keeps pouring in. © 2 0 1 7 N & G M e d i a i n c . // The Swipe Cure Process: 4 Steps To Better Creatives 1 The Right Offers We pick affiliate offers which display the perfect mix between a life-changing product or service, a proven track record, the right price point and a solid marketing funnel. 3 The Right Kind Of Persuasion Enthusiasm, not fear. Facts backed by science, not hype and deception. This is the part where the magic happens -- right in the middle of high conversions and high value for your customers. “ There’s A 5th Step... 2 The Best Education Inspired by the work of the most influential online health authorities in the world (Dr. Mercola, Dr. Axe, Dave Asprey, Mark Hyman, David Wolfe and hundreds of others), we ensure that every single creative contains tips that make people healthier -and smarter. 4 Test, Test, And Test + Every single creative in the Swipe Cure database has been field tested on subscribers of a health list, and often on multiple lists -- and we have the stats to show it off. While we can’t obviously guarantee you’ll get the same results, it certainly will help you make the best informed decision about which creative you should test yourself. ” We heavily restrict the number of licenses that are available for every single creative in The Swipe Cure database -- avoiding the duplicate content epidemic we all want to avoid. 12 © 2 0 1 7 N & G M e d i a i n c . // Want More Passive Income? Seriously… who doesn’t? While we’re always looking for more amazing world-changing businesses and entrepreneurs to help -- that doesn’t mean we work with anyone. If you’re reading this, it means you’re cool -- and that we highly trust your judgment. If you happen to know colleagues, clients, publishers, creators or affiliate managers who might just be the perfect fit for The Swipe Cure, please send them our way. Should they decide to become clients and purchase any degree of license, you’ll automatically be eligible for a 15% 2nd-tier commission payment, for life. All introductions can be sent to [email protected] 13 © 2 0 1 7 N & G M e d i a i n c . // Who’s Behind This Service? We’re Nicolas Pineault and Geneviève Gauvin, and we’ve been full-time online couplepreneurs since 2013. On top of traveling the world full-time while running 3 online businesses, we also care deeply about making a difference. The Swipe Cure is our response to what we consider a broken online health publishing industry, where a lot of companies seem to be completely lost when it comes to finding content which is science-based, helpful to their audience, high-converting AND direct response-oriented all at once. We know a thing or two about writing high-converting copy and monetizing a list in the health niche -- at least that’s according to the many colleagues who pushed us to launch this content agency. Nick has more than 6 years of experience as a professional copywriter, and is an avid self-taught health journalist and author. Gen is the CBO (Chief Branding Officer) who has architected the incredible relationship and responsiveness that our health list has displayed in the last years, and which still continues today. In 2013, Nick authored “The Truth About Fat Burning Foods,” Clickbank platinum bestseller for 2 consecutive years which generated millions in sales. And since January 2015, we’ve focused exclusively on our Daily Newsletter which generates multiple six figures every year solely from affiliates sales. 14 © 2 0 1 7 N & G M e d i a i n c . // What Now? The Swipe cure is a highly-curated, invite-only service, and we plan to keep it that way. If you want to… • Get started as soon as humanly possible • Ask questions about our service • Get a preview of our humongous database of high-converting creatives …simply get in touch with The Swipe Cure’s Editor-In-Chief, Nicolas Pineault, at [email protected] . He’ll be in touch within a week, except if he’s stuck somewhere on the other side of the planet with no internet. But don’t worry… it rarely happens :) 15 © 2 0 1 7 N & G M e d i a i n c . // Client Case Study: Daily Superfood Love Daily Superfood Love (DSL) is still a fairly small publishing company, but they have already launched several information products including Vivid Living, Healing Fats of Life and The Heart Spark. Each of these offers have done really well for us internally. As a result, we promoted these offers multiple times, and ended up creating a total of 13 different creatives which are all available in The Swipe Cure database. When DSL decided to invest in a Standard License (note: we don’t offer this license anymore, only a monthly subscription service) for the latest creative we’ve written for Vivid Living, the results were very unexpected - in a good way... “ Nick has helped us tremendously by writing some kick @ss swipe copy for our info products! He really knows how to grab the reader’s attention and pull them in with a strong story hook to keep them wanting more, getting the clicks through to the sales page. We were ecstatic when we recently launched a high converting product with one of our original swipes to a partner’s list and it got 3730 clicks / 276 orders and a 7% conversion! We didn’t think we could get better results, but ultimately just wanted to switch up the email copy to sustain results… Nick wrote some new email copy that we tested to the same audience 3 months later and it pulled EVEN better results…with more clicks, more orders and a better conversion (3852 clicks / 349 orders / 9% click to sale)! It’s awesome and vital to our business to have a mix of high converting email swipes handy. Keeping conversions up and keeping the audience engaged with new topics of interest that can lead into your product are the lifeblood of any business. Nick excels at what he does and he truly knows his stuff. One of the best copywriters I know and is beyond professional to work with. Thanks for rocking it for us! ” - Jamie Martorano Founder & Affiliate Manager for Daily Superfood Love 16 © 2 0 1 7 N & G M e d i a i n c . // The Numbers List Owner Offer List Size Conversion Rate EPC Gross Revenue Dr. ScottMumby Vivid Living 80K 9% $1.26 $6,479 DSL’s results have been way better than with our internal list, who had already seen the offer multiple times (5.1% conversion, $0.44 EPC). This proves once again the importance of constantly testing new creatives to your list and to those of your affiliates or JV partners… you never know when you might dig up a serious gem. DSL is now thinking about testing the creative on another partner’s list -- which requires another Standard License. If the creative ends up being a big winner for everyone, DSL might consider investing in the Publisher License and distribute it to all their affiliates as their official swipe copy -- enjoying 10 to 30% off its price because of their previous purchase of a Standard License for that creative. 17 © 2 0 1 7 N & G M e d i a i n c . // Creative Sample: Vivid Living Subject lines: 2X More Important Than Your Blood, Yet Ignored By Most... 2X More Important Than Your Blood? copy: I’ve always known about this important detox system, but I’m only starting to understand its importance when I realized this fact: You have two times more LYMPH in your body than BLOOD. There’s no denying that your blood is an essential system, and that if it becomes slightly tainted your health is in serious trouble. But the same goes for your lymphatic system. According to Dr. Gerald Lemole -- a heart surgeon who performed more than 20,000 heart operations (and who has authored a book on the subject) -- “the lymphatic system is as essential to bodily function as the bloodstream it complements.” (1) In fact, he argues that “you can eliminate 70% of the chronic illnesses that are in part the result of that system being clogged” by making sure your lymph flows freely. These illnesses Dr. Lemole talks about include cancer, which often happens to invade... you’ve guessed it... your lymph nodes! We’ve got a BIG problem though. Your lymphatic system doesn’t have a strong electrical pump (i.e. your heart!) moving your lymph around. It’s activated by MOVEMENT. This is such a key subject, and yet almost no one talks about how to keep your lymphatic system healthy... My colleague and health advocate Alex Bradford is working on fixing just that. At the link below, check out some research about why this system is SO critical to your body, and how to make sure yours is working properly: ===> The Critical Detoxification System Most People Ignore... (and how to keep it healthy) [Sign off] Sources: 1. The Healing Diet: A Total Health Program to Purify Your Lymph System and Reduce the Risk of Heart Disease, Arthritis, and Cancer -- by Gerald M. Lemole, MD 18 © 2 0 1 7 N & G M e d i a i n c . //