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What "theme" associated promotions have schools found to be the most popular? (i.e. disco, hawaiian, camo, 80's, etc.) How were they incorporated? We have an R+B/Funk artist (James Brown style) that will be perfoming live at halftime and postgame for basketball, and we'd like to associate this with a theme to attract students. Thank you for your suggestions... Please send all replies to: ________________________________ Elliot Darkatsh, Director of Marketing University of North Florida Athletics www.unfospreys.com (904) 620-1051 Office (904) 553-7759 Cell [email protected] -----------------------------------------------------------------------------------------------------Hey Elliot, I did a Toga party themed night at San Diego, mainly to get greeks out for a game. Now it was a soccer doubleheader and we played the USC Trojans and Mich St Spartans, but you could still incorporate greeks with this promotion for any sport. The members can dressed in togas and the greek org with highest in attendance won something. Good Luck, Brent *FSU*FSU*FSU*FSU*FSU*FSU*FSU*FSU*FSU*FSU*FSU Brent DiGiacomo Asst. Director of Promotions Seminole Athletics Marketing A Division of HOST Communications P.O. Box 2195, Tallahassee, FL 32316 850.644.8003 (Office)/ 850.644.0962 (Fax) [email protected] NEW SITE! www.seminoles.com *NOLES*NOLES*NOLES*NOLES*NOLES*NOLES*NOLES --------------------------------------------------------------------------------------------------------The best ones that work for us are disco, hawaiian, mardi gras night and fandomonium nights. Disco Night: Hand out afros, beads, peace signs....all our students really get into it...plus we'll play 70's music all night during the game Hawaiian Night: Hand out leis and grass skirts...our mascot and cheers will be dressed in hawaiian outfits....we'll have a limbo contest during halftime Mardi Grad Night: Hand out tons of beads :) Fandomonium Night: Dress in GREEN and GOLD...get as crazy as possible...it's amazing what students will do :) Along with all these nights....we will hand out Pizza Hut Pizza for a Year to the person who is dressed in the best outfit. -Megan Mossness Colorado State ---------------------------------------------------------------------------------------------------------I am interested in the responses...thank you. ------------------------------------------------------------Tricia Miller Marketing Director University of Portland Athletics 5000 N. Willamette Blvd. Portland, OR 97203 [email protected] Office: 503.943.7431 FAX: 503.943.8082 Home of the 2005 Women's Soccer National Champions! -----------------------------------------------------------------------------------------------------------Elliot and NACMA Listserv: Step shows, hip-hop clinics, and/or student step show competitions have been popular additions to the type of event outlined below. As for successful theme nights (in general) created to increase attendance - or more specifically, group ticket sales - the appreciation nights (teachers, nurses, armed forces, etc.) have proven to be successful for increasing attendance and ticket revenue. Faith and Family Night (some schools choose to do "Family Night") has been one of the more popular themed events with college and professional sports. Some pro teams and colleges have also held successful "Gospel Night" events. Black Heritage Night/Week has been popular during February and the celebration of Black History Month. Sports and Entertainment Career Night/Expo has been well attended, and the cheer and dance clinics/themed events usually draw well, while also providing the cheer/dance squads a fund-raiser, and entertaining your fans. The traditional Scout Nights (boys and girls) continue to do well when tickets are packaged with on-court time, a patch, food and/or post-game (15-minute) Q&A with a coach or student-athlete. The twist is colleges are having multiple Scout Nights versus just one annual event, and providing two different patches/events to encourage repeat attendance/ticket sales. Although these are just a handful of the many themed events being implemented, I hope they give you a new idea or two for your athletic events. Best of luck with the rest of the season, and I hope everyone has a safe and Happy Holidays! All the best, Ron ___________________ Ron Goch President/CEO The Telios Group 9741 Chesapeake Drive South Jordan, UT 84095 Direct: 801.302.8229 Cell: 801.558.6937 Fax: 801.302.5567 E-mail: [email protected] Web Site: http://www.theteliosgroup.com/ --------------------------------------------------------------------------------------------------------HI Elliot----our fans love the luau we have in january---i had out green and gold leis and we do coconut bowling in b/w periods at hockey and have a hula hoop contest. i also give out some tanning certificates that are donated by a local sponsor! -k ______________________________ Krista Balogh Director of Marketing & Promotions Vermont Athletics 97 Spear St. Burlington, VT 05405 802.656.1744 F: 802.656.8328 ----------------------------------------------------------------------------------------------------------
