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Interactive Game Piece Marketing Hidden Image Technology Solutions (It’s all about the data and what you do with it.) February 2009 One Source. One Contact. Multiple Solutions Why use interactive game pieces. InterActive Game Pieces are a Cross Promotion Medium Maker for Sweepstakes, Instant Win, Chance to Win, Bonus Dollar Contest using patented technology called (HITS) ~ Hidden Image Technology Solutions in the branding wave that will enhance your Image & “Brand” Integrity. It’s a frequency tool driving the consumer back to your site to be a winner today that first needs to hear a 15 second educational piece before showing the message. The technology has many uses and client frequency. The dynamics is on the computer back end engine collecting data and picking the correct amount of sweepstakes winners. Today more than ever before, marketing budgets need to provide measurable results. Yet, marketers still need to push the boundaries of communication and creativity in support of their investment in their brands. The InterActive Game Pieces are truly effective in getting people to your site, once they have arrived it’s time to capture that valuable visitor data and begin an effective marketing campaign that spans several options in our Database Services Module. We offer multiple features in our proven system. We can provide a solution that is secure, effective and user friendly. You can deliver a fresh and exciting new execution that delivers extremely high levels of response and data acquisition via your corporate web sites. One Source. One Contact. Multiple Solutions Why use interactive game pieces. •Extraordinary response •Enhanced brand awareness and interaction •Unsurpassed Advertising Effectiveness It’s all about the data and what you do with it! One Source. One Contact. Multiple Solutions Interactive Decoder Marketing Solutions One Source. One Contact. Multiple Solutions WebDecoder® Technology Case Study: Black & Decker One Source. One Contact. Multiple Solutions Distribution Method: WebDecoder® Technology Case Study: Black & Decker Direct Mail / Product Tip-In Circulation: 600,000 Mailed / 50,000 Product Tip-In Response Rate: GOAL ACTUALS New Registered Users: 62,000 102,859 Email Addresses from Existing Registered Users: 62,000 33.51% Product Tip-In: 10,000 18,742 Notes: The high response rate overwhelmed the servers where the WebDecoder contest was hosted. Black & Decker had over 8000 WebDecoder cards that were mailed back to them for hand verification / notification because of the dreadful “server to busy” message. Black & Decker also received over 1000 calls to their toll-free number expressing their concerns. The lesson to be learned is to be prepared at the hosting end when mail dropping this quantity of WebDecoder cards. One Source. One Contact. Multiple Solutions RATE 33.51% 98,254 37.48% NetDecoder® Technology One Source. One Contact. Multiple Solutions Engage the Consumer to visit a Web site or retail location One Source. One Contact. Multiple Solutions Decoder Case Study: Engage the Consumer to visit a Web site or retail location One Source. One Contact. Multiple Solutions Distribution Options One Source. One Contact. Multiple Solutions DeCoderWearTM Case Study: Miller Brewing One Source. One Contact. Multiple Solutions POP Tie-in Promotions Dick’s Sporting Goods One Source. One Contact. Multiple Solutions Cup DeCoderTM One Source. One Contact. Multiple Solutions Disc DeCoderTM One Source. One Contact. Multiple Solutions Disc DeCoderTM One Source. One Contact. Multiple Solutions DeCoder for Special Events & Arenas One Source. One Contact. Multiple Solutions DeCoder for Special Events & Arenas One Source. One Contact. Multiple Solutions DeCoder on tickets for special events One Source. One Contact. Multiple Solutions In-Stadium/In-Seat Experience One Source. One Contact. Multiple Solutions Drive to the web/phone/kiosk/tv sample One Source. One Contact. Multiple Solutions LithoDecoderTM Circular Promotions One Source. One Contact. Multiple Solutions LithoDecoderTM Circular Promotions One Source. One Contact. Multiple Solutions LithoDecoderTM Circular Promotions One Source. One Contact. Multiple Solutions MobiDecoderTM Technology One Source. One Contact. Multiple Solutions MobiDecoderTM Technology One Source. One Contact. Multiple Solutions MobiDecoderTM Technology One Source. One Contact. Multiple Solutions Direct Mail drive to retail One Source. One Contact. Multiple Solutions Case Study: Honda One Source. One Contact. Multiple Solutions Case Study: Honda One Source. One Contact. Multiple Solutions Case Study: Alitalia Airlines One Source. One Contact. Multiple Solutions USB Branded key chains One Source. One Contact. Multiple Solutions Professional Services Campaign Management The Bevilacque Group can handle all aspects of your companies campaign needs from concept to launch including creative, copywriting, reporting and operational management. Internet Marketing Solutions The Bevilacque Group will design and build your website from the ground up, assisting your company with its branding efforts and marketing strategies. Solutions include complete integration of our suite of e-Mail marketing tools, customer loyalty/frequency programs, campaign development/ management, statistical reporting, and strategic consultation. Professional Consulting Services For partners requiring specialization, we offer customized professional services to modify your existing technology or build new technology to suit your needs. Quality Assurance All of our professional services, whether creative or developmental, go through a process of stringent review to assure the utmost quality. One Source. One Contact. Multiple Solutions Promotion Administration The Bevilacque Group offers clients a variety of services when it comes to promotional games of chance, which include sweepstakes, games and contests. Services include: Promotion Development & Consulting Drafting Official Rules – All games of chance – regardless of the scope, prize pool, or geography – should have a set of official rules, which governs the execution of the promotion. Clients who conduct a promotion without a set of official rules do so at their own peril. The Bevilacque Group will draft a set of official rules – based on answers to a 15-question client questionnaire – according to generally accepted industry standards and conventions. We submit the rules for the client’s review and approval, and we revise the rules until the client’s Legal Department deems the rules to be “complete and approved”. Promotion Registration and Surety Bonds Obtaining Opinion Letter From Outside Counsel Promotion Administration – PO Box Setup and Maintenance – Alternate Means of Entry – Winner Notification – Random Drawings – Trafficking of Affidavits/Releases and Winner’s Lists. – Prize Claim Verification – Contest Judging (Essay, Photo Contests) Random Seeding Reports Prize Fulfillment The Bevilacque Group can store, pick & pack and ship prizes to prize winners through its state-of-the-art fulfillment warehouse. One Source. One Contact. Multiple Solutions Contact Us Mark Bevilacque I President & Cross-Media Service Provider Bevilacque Group LLC 505 Eighth Avenue I Suite 704 I New York, NY 10018 P: 212.414.8858 I c: 917.254.8812 I f: 206.350.5556 www.bevilacquegroup.com ~ Products www.bevilacque.com ~ Integrated Marketing One Source. One Contact. Multiple Solutions