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GJMHeritage
HeritageCitation
DOONSIDEINDUSTRIALPRECINCT
Addresses:
77-79&81-95BurnleyStreetand1-9DoonsideStreet,Richmond
Preparedby:
GJMHeritage
CitationDate: 3October2016
Architects:77-79BurnleySt-EricCBeedham
Placetype:IndustrialPrecinct
81-95BurnleySt-notknown
1-9DoonsideSt-notknown
Grading:77-79BurnleySt-Contributory
Builders:77-79BurnleySt-SniderConstructionCo
81-95BurnleySt-Significant
81-95BurnleySt-notknown
1-9DoonsideSt-Significant
1-9DoonsideSt-notknown
ConstructionDates:77-79BurnleySt-1937-38
Integrity:Fair
81-95BurnleySt-1942
1-9DoonsideSt-c1938
Recommendation:IncludeintheHeritageOverlay
ExtentofOverlay:Asmapped
DoonsideIndustrialPrecinctfromtheintersectionofBurnleyStreetandDoonsideStreet(allphotosbyGJMHeritageunless
otherwisecredited)
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GJMHeritage
ThefollowingcitationhasbeenpreparedutilisingmaterialcontainedintheCityofYarraHeritageGap
Study:Reviewof17HeritagePrecincts(2014)(ContextPtyLtd)andHeritageAdvice–DoonsideIndustrial
Precinct(2015)(GJMHeritage).
HistoricalContext
CrownallotmentswereauctionedinRichmond,FitzroyandCollingwoodin1839,twoyearsafterthefirst
landsalesinthetownshipreserveofMelbourne.Furthersaleswereheldin1845.Between1846and1857
thepopulationinRichmondincreasedsignificantlyfrom402toover9,000andthiscreatedagreatdemand
forhousing.MajorresidentialsubdivisionsoccurredinthenorthandwestofRichmondandretailand
commercialcentresemergedalongBridgeRoadandSwanStreet.TheeasternpartofRichmondremained
largelyundevelopeduntiltherailwaylinewasextendedtoHawthorn,viaBurnley,in1861.
ManyofthemajorstreetsinRichmondhadbeenlaidoutby1860,howeverdevelopmentwas
concentratedinthewest,closetotheCityofMelbourneandtherailwayline.Aboomindevelopment
occurredinsuburbanMelbourneinthe1870sand1880sandmostoftheexistingsubdivisionpatternsin
Richmondwerecompleteby1888.
IndustriessuchaswoolwashingandtanningwereestablishedinRichmondfromasearlyasthe1850s,
centredontheYarraRiver.Thesegrewinsizeandnumberinthe1860sandmanyworkersfound
accommodationinsmall,newlyconstructeddwellingsnearby.By1880ratebooksindicatethat52
industrialestablishments,mainlyassociatedwithtanningandbrewing,hadbeenestablishedinRichmond.
LittledevelopmentoccurredinMelbourneandorthesuburbsthroughthedepressionofthe1890s;
however,bytheearlytwentiethcenturyconstructionrecommencedandmanylargefactorieswerebuiltin
Richmondclosetorailandroadtransport.Industrynolongerdependedoncloseproximitytotheriverand
insteadbecamedispersedthroughoutRichmond.Industrialcomplexeswereestablishedforsuch
prominentmanufacturersasRosella(1905),Bryant&May(1909),WertheimPianosandBraesideShirts
(laterPelaco)andengineeringworkssuchasRuwolt(c1910).
Richmonddevelopedintoacentreofmanufacturingbythe1930sandtheCouncilchosetodesignatethree
areasinthemunicipalityforindustrialuse.TheseincludedtheYarrabergarea,eastofBurnleyStreet
betweenVictoriaStreetandBridgeRoad.Inthisarea,themansionofprominentidentityDavidMitchell,
knownasDoonside,wasdemolishedin1931toenablethedevelopmentofanindustrialprecinct.The
otherdesignatedindustrialzoneswerefromSwanStreettotheYarraRiversouthofRichmondandEast
Richmondstations;andbetweenVictoriaandHighettstreets,westofLennoxStreet.
PrecinctHistory
Fromthe1850s,thelandonwhichtheDoonsideIndustrialPrecinctissituatedwasownedbybuilderand
contractorDavidMitchell.AtthistimelandalongBurnleyStreet,betweenVictoriaStreetandBridgeRoad,
wasdividedintotwoportionsandMitchellownedthenorthernportion.ThehouseknownasDoonsidewas
constructedbyMitchellnearthepresentintersectionofDoonsideandBurnleyStreets.Thiswasthe
birthplaceofMitchell’sdaughterHelenin1861,latertobecomeDameNellieMelba.Melbourne
MetropolitanBoardofWorks(MMBW)detailplanno1078(1902)indicatesthatalargetimberworkswas
situatedbehindthehouseandgroundsandabrickkilnandcementworkswerelocatedclosertotheriver.
Alargeclayquarrywaslocatedtothenorth-eastofthehouseandanearlierquarrywaslocatedtotheeast
ofthispit.
PlansforthesubdivisionofMitchell’sDoonsideEstate(c16acresor6.5hectares)commencedin1929with
thecreationofDoonsideandDavidStreets.In1931thelargeholdingsintheareaweresubdividedinto5056feet(15-17metres)widelotsfacingBurnley,DoonsideandDavidStreets.Asaresult,thehouseknown
asDoonsidewasdemolishedinJanuary1931.ThislandwascontainedinoneoftheCouncil-designated
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GJMHeritage
industrialzonesandinMay193134factorysitesinBurnley,Appleton,DoonsideandDavidStreetswere
offeredatauction.
Changestomanufacturingpracticesduringtheinterwarperiodledtothedesignofnewsingle-storey
factoriesonlargeblockswhichcouldaccommodateallproductionprocessesonasinglelevel.Doublestoreyfactoriesbuiltatthistimesimilarlyaccommodatedallproductionatgroundlevelandcontained
officesattheupperlevel.Subdivisionsoflargeestatesaccommodatedthisnewrequisiteforlargefactory
footprints.ItwasstatedinTheArgus,20January1938,p6,that‘factoriesaremovingtodistrictswherethe
requiredspacecanbeobtainedatareasonableprice’andareastothenorthandeastofDoonsideStreet
providedspaceforthistypeofdevelopment.Asaresult,theareabecameanindustrialprecinctfromthe
1930sandwasassociatedwithsuchindustriesasJexSteelWoolandRussellManufacturing(laterRepco).
ThelargeindustriallandscapethatwascreatedinthevicinityofDoonsideStreetby1945hasbeengreatly
modifiedsincethistimewithmanyfactorybuildingsalteredandothersdemolished.TheDoonside
IndustrialPrecinct,constructednearthejunctionofBurnleyandDoonsideStreetscontainsthreeindustrial
premisesthatdemonstratetheindustrialgrowthofthe1930s.ThesebuildingswereconstructedforJex
SteelWool(1937-38),RussellManufacturing(1942,renamedRepco)andLeggettsProducts(c1939).
HistoryofthePrecinctBuildings
FormerJexFactory,77-79BurnleyStreet
Thesingle-storeycornerbuildingat77-79BurnleyStreetwasconstructedin1937-38forthemanufacturers
ofJexSteelWool.ThefactorywasdesignedbyarchitectEricCBeedhamandconstructedbytheSnider
ConstructionCompany.Builtofredbrickwithacementrenderedparapet,bothfacadeshavebeen
renderedandoverpainted.Aclockwasoriginallylocatedintheparapetofthechamferedcornerentrance
andaflagpoleattachedabove.ThedesignwasillustratedanddescribedinanarticleinTheArgus,20
January1938,p6,andnotedasrepresentingthemoderndesigntrendinfactorieswhichenabledassembly
onasinglelevel.
TheconstructionofthefactoryfollowedthedemolitionofDavidMitchell’smansion,Doonside,in1931and
acommemorativestonewasinsertedintothewallnearthemainentrance,recordingthebirthplaceof
Mitchell’sdaughter,DameNellieMelba.
Thearchitectofthebuilding,EricBeedham(1895-1947),waseducatedandtrainedinHobart,buthad
settledinMelbourneby1927.Heinitiallyfocusedonresidentialcommissions,butbegantospecialisein
factorydesigninthe1930s,andmanyofthesewerebuiltinSouthMelbourne.Bothinpartnershipwith
architectJohnWright,1934-37,andinhisownpractice,BeedhamwasresponsibleformanyStreamlined
Modernefactoriesduringthatdecade.HedesignedasecondfactoryinRichmond,fortheRolaCompanyon
YarraBoulevard,Richmondin1938.Beedhamcontinuedtodesignindustrialbuildingsinthe1940suntilhis
prematuredeathin1947.
FormerLeggettProductFactory,1-9DoonsideStreet
Asalreadynoted,DoonsideStreetwascreatedshortlyafter1931,asindicatedbyasubdivisionplan
(LodgedPlan13552),howeverthestreetwasnotlistedintheSands&McDougalldirectoriesuntil1935,
whichsuggeststhatconstructiondidnotcommenceinDoonsideStreetuntilc1934.Anadvertisementin
TheArguson2Sep1939,p20,locatedLeggettProductsPtyLtdinDoonsideStreet,Richmond,indicating
thatthefactoryat1-9DoonsideStreethadbeenbuiltbythisdate.Consideringitsstylisticdetails,itwas
likelytohavebeenbuiltshortlybefore1939.
SandsandMcDougallDirectoriesin1941listedthelotdirectly‘off65BurnleyStreet’asoccupiedby
LeggettProductsPtyLtd,rubbergoodsmanufacturersandin1950listedthelot‘off77BurnleyStreet’as
occupiedbythiscompany.LeggettProductsmanufacturedrubberproducts,includingbicycletyres.
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GJMHeritage
FormerRepcoFactory,81-95BurnleyStreet
RobertGeoffreyRussellsetuptheRussellManufacturingCo.PtyLtd(automotivespareparts,accessories
andgeneralequipment)inNorthMelbournein1927.In1930hisfactorymovedtotheformerplastermakingfactory,StucoldPlasticArtCo.,onthenorth-eastcornerofBurnleyandAppletonstreets,Richmond
asrecordedinSandsandMcDougallDirectories.ThetradenameRepcowasregisteredinthatyear.
ThefactorywasfirstlistedintheSandsandMcDougallDirectoryin1931asRussellManufacturing,motor
accessories,at89-95BurnleyStreet.Tothenorthofthefactory,nos.85and87wereoccupiedbyhouses
butthecompanygraduallyexpandeditsworkstoDoonsideStreetandin1938,TheArgusreportedthata
newfoundryandwarehousehadbeenbuilt.ThisisbelievedtobetheModernebuildingonthecornerof
AppletonStreet,whichwouldhavereplacedtheearlierplasterfactory(Raworth2013:4-5,8).
Thetwo-storeybuildingat26DoonsideStreet(HO252)wasbuiltfortheRussellManufacturingCo.c1939.
Thefirstfloorofthisbuildingwasusedforlaboratories,andthegroundfloorforoffices(AllomLovell
1998:121).InMarch1942,theRussellManufacturingCo.purchasedthelandtothenorthoftheirexisting
propertyinBurnleyStreet,uptothecornerofDoonsideStreetandtheexistingbuildingonthiscornerwas
builtthatyear.Animageofthisbuildingfrom1943(inRaworth2013:5)indicatesthatthebuildingwas
constructedofvariegatedcreambrickswithrenderdressings(sinceoverpainted).Thisfactoryexpansion
wasdescribedina1943advertisementintheSands&McDougallDirectory(citedinRaworth2013:5):
RepcoiscloselyassociatedwithAustralia’swareffortontheindustrialfrontandisengagedin
producingitsquotaofmunitionsandwarequipmentaswellasasteadyflowofautomotiveparts
foressentialservices.Tomeettheextrastrainplacedonthemanufacturingdivision,anewplant
andextensionofitsfoundrywerecompleted.
BytheendofWorldWarII,themajorityoftheRussellFactorydevelopmentwascompleted,excludingthe
south-eastcornerof81DoonsideStreet.Thisisevidentinanaerialphotographof1945.By1958the
factorydevelopmentextendedto13and15AppletonStreet.From1962,Sands&McDougallDirectories
indicatethattheRussellManufacturingstoragefacilitywaslocatedat21-27AppletonStreet.
HistoricalThemes
DoonsideIndustrialPrecinctreflectsthefollowinghistoricalthemesinVictoria’sFrameworkofHistorical
Themes:
5.2
Developingamanufacturingcapacity-makingVictoriathe‘engineroom’oftheAustralian
economy
DoonsideIndustrialPrecinctreflectsthefollowinghistoricalthemesintheCityofYarraHeritageReview
ThematicHistory(1998):
4.0
Developinglocaleconomies-4.2Secondaryindustry
PhysicalDescription
TheDoonsideIndustrialPrecinctislocatedontheeastsideofBurnleyStreet,atDoonsideStreet,
Richmond.ItcomprisesthreeindustrialpremisesthatwereconstructedforJexSteelWool(1937-38),
LeggettProducts(c1939)andRussellManufacturing(1942,renamedRepco).TheformerJexSteelWool
buildingat77-79BurnleyStreetandtheformerLeggettProductsbuildingat1-9DoonsideStreetare
adjacenttoeachotheronthenorthsideofDoonsideStreet.TheformerRussellManufacturingbuildingat
81-95BurnleyStreetislocatedonthesouthsideofDoonsideStreet.Thebuildingsat77-79and81-95
BurnleyStreetarelocatedatthecornerofBurnleyandDoonsideStreets.
TheprecinctislocatedjustnorthoftheYarrabergresidentialarea,andthefactoriesoftheprecinctwere
builtinwhatwasformerlyaresidentialarea(includingopenlandconnectedwithMitchell’s‘Doonside’
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mansion).Thethreebuildingsarealllateinterwarindustrialbuildingsconstructedwithinafewyearsof
eachother.AssuchtheyareModerneinstyle.
77-79BurnleyStreet
Thebuildingat77-79BurnleyStreetisasingle-storeyredbrickbuildingwithacementrenderedparapet
concealingthefactoryroof.TheBurnleyandDoonsideStreetfacadeshavebeenrenderedandoverpainted.
Thebuildinghasnosetbackoneitherstreetfrontage.Situatedonacornersite,thebuildinghasa
chamferedcornerentrancewithModernebasreliefsandfluteddetailsappliedtotheparapetabove.The
centraldoorhasasteppeddetailsurroundandacurvedconcretehoodaboveit,whilethemainfacades
eithersideareincisedwithhorizontallinesaboverowsofwindows.Theoriginalwindowshavebeen
replacedwithlargesinglepanesofglass.
1-9DoonsideStreet
Thebuildingat1-9DoonsideStreetisatwo-storeybrickbuildingwitharenderedupperfloor.Itisalarge
buildingwhichoccupiestheentireallotmentandhasaseriesoffiveparallelroofsrunningeast-west,all
concealedbehindthefrontandsideparapets.Unpaintedredbricksidewallssuggestthelikelybrickcolour
oftheoverpaintedfrontfaçade.Thelargelyunadornedfrontfaçadehaslonghorizontalbandsofwindows
whichbalanceaverticalentrance‘tower’atthecentre.Brickpillarsflanktheentranceandstepuptoa
centralsectionwhichbearstheraisedletters‘Leggetts’setonadiamondbase.Aseriesoftallvertical
windows,dividedbynarrowbrickpiers,arelocatedbelowthesignandashallowconcretehoodprotects
twocentraldoorways.Windowsaremulti-panedsteelframedbetweenbrickpiers.
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GJMHeritage
81-95BurnleyStreet
Photo:VictorianHeritageDatabase
Thebuildingat81-95BurnleyStreetwaspartofalargercomplexdevelopedbytheRepcoCompany.Itisa
two-storeyinterwarModernestylebuildingwithchamferedcornerandnosetbackoneitherstreet
frontage.Externalwallsareconstructedoffacebrickwithrendereddressingsandarenderedparapet
concealingtheroofline.Allexternalsurfaceshavebeenoverpaintedwithtexturedpaint.Thereare
regularlyspacedmulti-panedsteel-framedwindowsonbothsides,linkedtogetherbycontinuous
projectingconcretehoods.Horizontalunderscoringlinesthetwomainfacades.Contrastingwiththe
horizontalcharacterofthefacades,thecornerentryismarkedbyverticalglassbrickwindowswitha
renderedsurround.
Integrity
TheDoonsideIndustrialPrecinctcontainsthreebuildingsthatarefairlyintactexternally,despitethe
overpaintingofallfacades.Theapplieddetailingtoallfacadesremainslargelyintact,withtheexceptionof
signagetotheparapetsof77-79and81-95BurnleyStreets.Flagpoleshavebeenremovedfromboththese
buildings,alongwithaclockfromtheformer.Anupperstoreysectionhasbeenaddedtopartofthe
DoonsideStreetfaçadeofthebuildingat81-95BurnleyStreet.
Allthefenestrationof77-79BurnleyStreethasbeenalteredandthatoftheDoonsidefaçadeof81-95
BurnleyStreetshasalsobeenchanged.TheupperopeningsofthelatterhavebeenalteredalongDoonside
Streetandtheloweropeningshavebeeninfilledwithglassbricks.Incontrast,thebuildingat1-9Doonside
Streetretainsthemajorityofitsoriginalopeningsandmulti-panedsteelframedwindows.
ComparativeAnalysis
HeritagePrecinctsincludedintheHeritageOverlayoftheYarraPlanningScheme
WithintheCityofYarratherearecurrentlythreeindustrialprecinctsincludedintheHeritageOverlay.
ThesearetheRosellaPreservingCo.,Cremorne;VictoriaPark,Abbotsford;andRichmondHill,Richmond.A
numberofotherheritageprecinctsincludeindustrialbuildingsamongstlargelyresidentialareas.
HO349RosellaPreservingCo.,Cremorne
ThisprecinctcomprisesfactorybuildingsoftheRosellaPreservingCompany,builtinstagesfrom1905to
c1936.Thebuildingsareofredbrick,ranginginsizefromonetothree-storeys,andaresimplyornamented
withpilasters,corbelledcornices,andbasreliefRosellasignsonsomeparapets.Alterationsaremainly
someoverpaintingandnewopeningsandwindows.Whileunitedbytheirredfacebrick,signageand
proximity,theRosellabuildingsdemonstratearangeofstyles.Theprecinctisnon-contiguous,butthere
arevisualrelationshipsbetweensomeofthebuildings.
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Photo:VictorianHeritageDatabase
HO337VictoriaPark,Abbotsford
Thisprecinctisdividedintoalargeresidentialsub-precinct,andasmallindustrialsub-precinctknownas
theTrenerryEstate.Thebuildingsinthissub-precinctwereconstructedintheinterwarperiod(1919-1930s)
aspartofanumberofindustrialcomplexes,includingtheAustralSilk&CottonMillsandtheYarraFalls
SpinningMills.Thebuildingsrangeinheightfromsingle-storeytothefour-storeyspinningmillsandinclude
theModernestyleByfasBuildingat8-12TrenerryCrescent,designedbyJosephPlottelin1937.Stylistically,
theycouldbetermedasutilitarian,buthavelandmarkvalueduetotheirsizeandprominentsitingat
DightsFalls.
20-60TrenerryCrescent,Abbotsford
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112TrenerryCrescent,Abbotsford(left)andByfasBuilding,8-12TrenerryCrescent,Abbotsford(Right)Photo:Victorian
HeritageDatabase
HO332ERichmondHill,Richmond
ThissectionoftheRichmondHillPrecinct,knownastheSouthIndustrialSub-Areaoftheprecinct,
developedintheearly20thcenturyandinterwarperiod,andwasmainlyassociatedwiththeclothing
manufactureindustry.ItincludesanumberofModernefactorybuildings(e.g.EastaughLtd,laterMascot
Mills,at61StewartStreet,designedbyA&KHenderson1930s),aswellasarangeofEdwardianand
interwarfactories.Someofthesebuildingsaresimpleinformanddetail,whileotherspresentaslandmark
buildingsduetotheirverylargescale.Redfacebrickisavisuallyunifyingfactor,thoughanumberof
contributorybuildingshavebeenoverpainted.
EastaughLtd,61StewartSt-Photo:VictorianHeritageDatabase
SummaryofPrecinctComparativeAnalysis
Allthreeofthesecomparatorsincludebuildingsthatdatefromtheinterwarperiod,buttheydonot
demonstratetheveryshortperiodofconstructionthatisseenintheDoonsideIndustrialPrecinct.These
comparativeprecinctsdemonstrateaconsistentuseofredbrickinlarge-scalefactoryconstructionwhich
providesauniformcharacter,despitesomeoverpaintingoffacades.TheDoonsideIndustrialEstateis
unusualinthatitexhibitsahighlevelofstylisticconsistencyduetothenarrowperiodofbuilding
construction.
IndividuallySignificantBuildingsincludedintheHeritageOverlayoftheYarraPlanningScheme
ThereareanumberofindividualinterwarindustrialbuildingsthatareincludedintheHeritageOverlayof
theYarraPlanningScheme.Someoftheseareincludedintheprecinctsidentifiedabove.Thesebuildings
clearlyexhibitcharacteristicsoftheModernestyleofthelate1930sandearly1940sandareof
architectural/aestheticsignificancetotheCityofYarra.
IndividuallysignificantbuildingsoutsideofHeritagePrecinctsinclude:
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HO252RepcoOfficesandLaboratories,26DoonsideStreet,c1939
HO64FormerHandley&TilleyBuilding,655VictoriaStreet,Abbotsford,1929
HO353FormerCrusaderPlateBuilding,651-53VictoriaStreet,Abbotsford,1939
HO463MelbourneWireWorksFactory,85-99CremorneStreet,Cremorne,c1942
HO391FormerRelovaRedressingLaundry,2/219HoddleStreet,RichmonddesignedbyWalter
Mason,1937
HO52FormerTweedsideMills,57-63VictoriaCrescent,Abbotsford,c1940
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HO252–RepcoOffices&Laboratory(left)andHO64–FormerHandley&TilleyBuilding(Right)Photos:VictorianHeritage
Database
HO353–FormerCrusaderPlateBuilding(left)andHO463–MelbourneWireWorksFactory(Right)Photos:Victorian
HeritageDatabase
HO391–FormerRelovaRedressingLaundry(left)andHO52–FormerTweedsideMills(Right)Photos:VictorianHeritage
Database
SummaryofIndividuallySignificantBuildingsComparativeAnalysis
Theseindividualcomparatorsarerepresentativeofindustrialbuildingsoftheinterwarperiodandare
architecturallysignificantasdistinctiveexamplesoftheModernestyle.Theyexhibitcharacteristicstypical
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ofthisstyleincludingvertical‘towers’,contrastinghorizontallinesofthefaçadeandcanopies,parapet
signageandcontrastingmaterialssuchasbrickworkandrender.
ThethreebuildingsthatformtheDoonsideIndustrialPrecinctdisplaysimilararchitecturalcharacteristicsto
thesecomparators.ThefacadesofthebuildingsintheDoonsideIndustrialPrecincthavebeenoverpainted
andthishasobscuredtheoriginaluseofcontrastingmaterials,howevertheuseofcontrastingverticaland
horizontalelementsremainsapparent.Raisedsignagehasbeenretainedat1-9DoonsideStreetandbas
reliefsandasteppedmotifat77-79BurnleyStreetand81-95BurnelyStreetrespectively.
AssessmentAgainstCriteria
CriterionA:
Importancetothecourse,orpattern,ofourculturalornaturalhistory.
TheDoonsideIndustrialPrecinctillustratesthe19thandearly20thcenturyapproachtolocatingindustrial
worksintheinnersuburbs,wheretherewouldbeampleaccesstoworkers.ItfollowsonfromDavid
Mitchell’sDoonsideindustrialdevelopmentwhichbeganinthisareainthe1850s.Thefactoriesillustrate
theshiftfrommulti-storeymills,suchasthoseontheTrenerryEstate,Abbotsford,toalargefactoryfloor
ononelevel,sometimeswithofficesabove.Someofthebrandsproducedinthesefactories,suchasRepco
autopartsandJexsteelwool,wereconsideredAustralianicons.
CriterionB:
Possessionofuncommon,rareorendangeredaspectsofourculturalornaturalhistory.
Notapplicable
CriterionC:
Potentialtoyieldinformationthatwillcontributetoanunderstandingofourculturalornaturalhistory.
Notapplicable
CriterionD:
Importanceindemonstratingtheprincipalcharacteristicsofaclassofculturalornaturalplacesor
environments.
ThefactoriesofDoonsideIndustrialPrecinctarerepresentativeofindustrialbuildingsofthelateInterwar
era,withpitchedroofsconcealedbehindparapets,theuseoffacebrickandcementrenderdressings,
multi-panedsteelframedwindowsandModernestyling.
CriterionE:
Importanceinexhibitingparticularaestheticcharacteristics.
ThethreefactoriesdemonstrateconsistentanddistinctiveModernearchitecturaldetails,typicalofthelate
1930sandearly1940s.Theseincludebasreliefstothechamferedcornerparapetat77-79BurnleyStreet,a
steppedzigguratmotifto81-95BurnleyStreet,strikingverticalentrance‘towers’andcontrasting
horizontallinestothefacadesof81-95BurnleyStreetand1-9DoonsideStreetandtheraisedLeggett’ssign
onthelatter.
CriterionF:
Importanceindemonstratingahighdegreeofcreativeortechnicalachievementataparticularperiod.
Notapplicable
CriterionG:
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Strongorspecialassociationwithaparticularcommunityorculturalgroupforsocial,culturalorspiritual
reasons.ThisincludesthesignificanceofaplacetoIndigenouspeoplesaspartoftheircontinuingand
developingculturaltraditions.
Notapplicable
CriterionH:
Specialassociationwiththelifeorworksofaperson,orgroupofpersons,ofimportanceinourhistory.
DoonsideisassociatedwithindustrialistDavidMitchell,whosehousegaveitsnametoDoonsideStreet.His
CementWorksstoodjusttotheeastoftheprecinct.Mitchell’sinfluenceontheareaisnotedonaplaque
ontheformerJexbuilding,77-79BurnleyStreet,whichcommemoratestheformersiteofthe‘Doonside’
mansion,asthebirthplaceofMitchell’sdaughter,DameNellieMelba.
Statementofsignificance
Whatissignificant?
DoonsideIndustrialPrecinct,comprising77-79BurnleyStreet,81-95BurnleyStreetand1-9Doonside
Street,Richmond.Itisagroupingoffactorybuildingsconstructedduringthe1930sandearly1940s.They
includetheplaceswhereiconicAustralianbrands,suchasJexSteelWoolandRepcoautoparts,were
manufactured.
Thecontributoryandsignificantelementsarelargeinterwarfactorycomplexeshavingtypically:
•
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•
•
•
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Pitchedroofssetbehindparapets,
Onetotwolevelsinwallheight,
Modernearchitecturalstylinganddetailing;
Nosidesetbacksorfrontsetbacks;
Renderandfacebrickwalls;
Stronghorizontalemphasisonthefaçadespunctuatedwithvertical‘tower’elementsatcorners
andentrances
Lessthan40%ofthestreetwallfacecomprisedofopeningssuchaswindowsanddoors.
Nos.81-95BurnleyStreetand1-9DoonsideStreetareindividuallysignificantwithintheprecinct.77-79
BurnleyStreetiscontributorytotheprecinct.
Howitissignificant?
TheDoonsideIndustrialPrecinctisoflocalaestheticandhistoricsignificancetotheCityofYarra.
Whyitissignificant?
Aesthetically,asaconcentrationofinterwarfactoriesaroundtheintersectionofBurnleyandDoonside
streets,whicharestylisticallyconsistentasvariationsoftheModernestyle.77-79BurnleyStreetandthe
southernportionof81-95BurnleyStreetexhibitdecorativetraitsoftheModernestyle,includingsimplified
classicalpilasters,castgeometricbasreliefs,andasteppedzigguratmotif.Thelaterbuildingsat81-95
BurnleyStreetand1-9DoonsideStreethavestrikingverticalentrance‘towers’,withtheBurnleyStreet
buildingalsohavingincised‘speed’lines,bothbeingcharacteristicsoftheModernestyle.(CriterionE)
Historically,asatangibleillustrationofindustrialdevelopmentthatwassoimportantinRichmondfromits
earliestyears.IntheYarrabergarea,DavidMitchell–ownerofDoonsidemansionandthecementworks
besideit–wasthepioneerofthisdevelopment.Inthe1930s,RichmondCityCouncilzonedYarrabergas
oneofthreeareassetasideformanufacturing,leadingtoitsrapidredevelopmentduringthisdecade.The
buildingsconstructedduringthisperioddemonstratethemodernpreferenceforsingle-levelfactoryfloors,
sometimeswithofficesabove.(CriterionA)
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GJMHeritage
Statutoryrecommendations
RecommendedforinclusionintheScheduletotheHeritageOverlayoftheCityofYarraPlanningSchemeas
aprecinctwiththeboundariesasshownonthefollowingprecinctmap.
RecommendationsfortheScheduletotheHeritageOverlay(Clause43.01)intheYarraPlanningScheme:
ExternalPaintControls?
No
InternalAlterationControls?
No
TreeControls?
No
OutbuildingsorFencesnotexemptunderClause43.01-3?
No
ProhibitedUsesPermitted?
No
IncorporatedPlan?
No
AboriginalHeritagePlace?
No
References:
ContextPtyLtd-CityofYarraHeritageGapStudy:Reviewof17HeritagePrecincts(2014)
GJMHeritage-HeritageAdvice–DoonsideIndustrialPrecinct(2015)
BRaworthPtyLtd-ExpertWitnessStatementtoPanelAmendmentC149totheYarraPlanningScheme
(March2013)
AllomLovell&Associates-CityofYarraHeritageReview(1998)
TheArgus,variousdates
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