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MANCHESTER METROPOLITAN UNIVERSITY HOLLINGS FACULTY DEPARTMENT OF CLOTHING DESIGN AND TECHNOLOGY BSc (Hons) International Fashion Marketing Programme Specification September 2012 MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ MANCHESTER METROPOLITAN UNIVERSITY PS/1 PROGRAMME SPECIFICATION 0 Brief descriptive summary The programme is designed for those who want to understand fashion marketing, fashion products, and the fashion industry. It will equip graduates with the necessary skills to secure employment and begin a successful career in the fashion industry, for example in buying, retail management, sourcing off-shore, marketing or merchandising. Subject areas studied include fashion marketing, fashion business management and product development. Students on the sandwich programme will complete a paid work placement within the fashion industry, allowing them to acquire valuable hands-on experience. These placements may be located anywhere worldwide. The final year studies develop skills in analysis and evaluation of international fashion markets, organisations and consumers, and students can select to carry out an individual research project in an area of their own choice, or become involved in a group business project. The programme offers opportunities to study overseas on an international exchange, as well as regular study trips. Students without the required entry requirements may have to opportunity to study this programme by first completing a linked Faculty Foundation Year (Level 3). Basic Programme and Course Details 1 2 3 4 Overarching Programme Network/Title and programme specification code(s) Final award(s)/title(s) (including any PSRB final awards conferred as an automatic result of successful completion of the course) Combined Honours Subject(s)offered through programme specification together with associated final award(s) (where relevant) Interim exit award(s)/title(s) (including Combined Honours BSc (Hons) International Fashion Marketing BSc (Hons) International Fashion Marketing – 3150 BSc (Hons) International Fashion Marketing (sandwich) – 3148 Subject(s): None Final Awards: None CertHE in International Fashion Marketing DipHE in International Fashion Marketing ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 1 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ 5 6 7 8 9 interim exit awards) Mode(s) and duration FHEQ position of final award(s) 3 years full-time 4 years sandwich Honours (Level 6) Awarding institution (include PSRBs which confer a joint or additional Manchester Metropolitan University qualification on successful completion of programme) Teaching institution(s) Manchester Metropolitan University Relationship with Foundation Year Successful completion of the Faculty Foundation Year entitles students entry to the BSc (Hons) International Fashion Marketing programme. Administrative Details 10 11 Home Department/ School/ Institute Home Faculty 12 UCAS code(s) Department of Clothing Design and Technology Hollings Faculty BSc Full-time – N553 BSc Sandwich – JN45 Collaborative Arrangements (where relevant) 13 14 Approved Collaborative partner(s) Description of type of collaborative provision or academic partnership N/a N/a Approval Status 15 16 17 Date and outcome of most recent MMU review/ approval Next Scheduled Review Date: PS/1 effective date: (ie date from which the outcome of approval or last review is effective OR the 12th April 2011 Foundation Year 2nd May 2012 2016/2017 Foundation Year will be reviewed at the same time as the remainder of the programme specification September 2012 ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 2 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ date from which amendments to the programme specification are effective) ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 3 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ External References/Relationships 18 19 20 QAA Benchmark Statement(s) PSRB(s) associated with final award of course (eg those which offer professional status/membership/license to practise as result of successful completion of the final award. Date and outcome of last PSRB approval(s) Materials General Business and Management The Textile Institute Chartered Institute of Marketing 10/02/2009 – The programme is accredited by the charted body for the textile, clothing and footwear industry. The Textile Institute will allow graduates to apply to become a Chartered Technologist at Associate level. Graduates may apply to the Chartered Institute of Marketing for accreditation provided they have relevant employment experience. Course Information 21 University and Course Educational Aims University Educational Aims: To develop flexible approaches to programme delivery and student support which reflect the needs and expectations of our students. To provide a supportive and inclusive learning environment which will enable success for all learners. To encourage the development of students’ intellectual and imaginative powers, creativity, independence, critical self-awareness, imagination and skills that will enhance global employment opportunities on graduation in all programmes. To establish a culture of constant improvement in learning, teaching and assessment that is anticipatory, enabling, supportive, rewarding and fully aligned with the University’s vision and strategic objectives. To provide a learning experience that is informed by research, scholarship, reflective practice and engagement with industry and the professions. Course Educational Aims: To produce graduates who are proficient in all aspects of fashion marketing, ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 4 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ understand the influence and importance of information technologies in the industry, the principles of garment generation, and how this relates to the fashion supply chain. 22 Course Learning Outcomes MMU Educational Outcomes: On successful completion of their course of study MMU graduates will be able to: apply skills of critical analysis to real world situations within a defined range of contexts; demonstrate a high degree of professionalism characterised by initiative, creativity, motivation and self management; express ideas effectively and communicate information appropriately and accurately using a range of media including ICT; develop working relationships using teamwork and leadership skills, recognising and respecting different perspectives; manage their professional development reflecting on progress and taking appropriate action find, evaluate, synthesise and use information from a variety of sources articulate an awareness of the social and community contexts within their disciplinary field 1. Honours Degree Learning Outcomes On successful completion of the BSc (Hons) International Fashion Marketing course, students will be able to: Demonstrate a strategic approach to the evaluation of international fashion markets, organisations, opportunities and customers in manufacturing and retails environments; Critically appraise international marketing strategies; Evaluate the technological processes in the conversion of textile materials to saleable products for a variety of markets; Find solutions to business problems based on a synthesis of related technology and management principles and practices; Critically comment on statistical data, both primary and secondary, including published statistics. In addition, students who have engaged in a placement within the fashion industry and have successfully passed the placement year will be able to: Apply theoretical understanding into a practical application within a working environment. 2. Pass Degree Learning Outcomes Students who are awarded a Pass Degree in BSc International Fashion Marketing, will be able to: ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 5 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ Evaluate international fashion markets, organisations, opportunities and customers in manufacturing and retail environments; Appraise international marketing strategies; Evaluate the technological processes in the conversion of textile materials to saleable products for a variety of markets; Find simple solutions to business problems based on a synthesis of related technology and management principles and practices; Comment on statistical data, both primary and secondary, including published statistics. Overall, it is envisaged that graduates will be capable of following careers in a wide variety of sectors of the industry, with career opportunities available in buying, retail management, off-shore sourcing, marketing and merchandising. 3. Foundation Year Learning Outcomes It is recognised that the University’s General Educational Outcomes will be met in full on completion of the total student experience over the period of study towards a degree. On successful completion of the University Foundation Year a student will be able to: Demonstrate knowledge in the subject matter of their units appropriate to Level 3 and apply what has been learned; Engage in discussion on topics/issues related to contemporary debate in the subject matter of their units; Demonstrate safe and effective use of specific media/equipment/material where appropriate; Extract, summarise and synthesise relevant information; Produce a coherent and structured piece of written work; Demonstrate a readiness for lifelong learning and personal development; Participate effectively in group working and team activities; Demonstrate communication and presentation skills by clear and effective use of speech, writing and other appropriate methods; Demonstrate a basic level of critical thought; Apply a range of study skills methods to enhance their academic development; Demonstrate numeracy skills in both everyday situations and in their specific subject areas where appropriate; Demonstrate basic IT skills relating to word processing, spread sheets, simple data bases and the Internet; Demonstrate an awareness of the programme of study in a wider context. 23 Interim Award Learning Outcomes Certificate of Higher Education ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 6 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ Students successfully completing Level 4 may proceed to Level 5, or they may complete their studies at this stage and thereby qualify for a Certificate of Higher Education in International Fashion Marketing. Students successfully completing Level 4 will have developed: A basic understanding of marketing principles with emphasis upon the marketing mix; Some commercial knowledge relating to the fashion retail industry and international fashion business; An understanding of the roles and processes involved in product development and how to apply this to different market levels; An understanding of academic practice and the importance of self awareness related to a career in the fashion industry. Diploma of Higher Education Students successfully completing Levels 4 and 5 may proceed to Level 6, or they may complete their studies at this level and thereby qualify for a Diploma of Higher Education in International Fashion Marketing. Students successfully completing Level 5 will have developed: An overview of the marketing environment by analysing business planning and be able to consider the future direction of marketing management in the fashion sector; An understanding of fashion business strategies operating within the global fashion marketplace; An ability to solve problems by applying knowledge of the product to the development of a product range; Knowledge of academic and professional practice, including employability skills, required for a career in the fashion industry. 24 Teaching/Learning and Assessment Strategy Curriculum Design For students studying on the Faculty Foundation Year at Level 3 the Academic Skills for Higher Education Unit is provided to acclimatise students to HE study. The programme is offered as either a 3-year full-time course or 4-year sandwich course, with the placement taking place between Levels 5 and 6. Both routes of study are designed to develop graduates with highly relevant skills related to fashion marketing as well as providing them with an understanding of the principles and practices which take place in an international organisation. They will have a thorough understanding of fashion marketing and worldwide fashion diffusion underpinned by apparel technologies, textiles and business management. Graduates of the programme will be capable of following careers in a wide variety of sectors of the ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 7 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ industry. Career opportunities are available in buying, retail management, off-shore sourcing, marketing and merchandising. In order to develop such graduates, throughout the programme students are supported via a range of learning and teaching strategies, of particular note is the development and introduction of three Academic and Professional Practice units (one at each taught Level of the programme); these units are designed to support and develop students during their studies, and to prepare them for employment. Full time engagement / attendance is expected throughout all Levels of the Programme. Curriculum design allows for students who do not progress from Level 4 to Level 5 but who have achieved 120 Credits at Level 4 to qualify for a Certificate of Higher Education. Likewise, students who do not progress to Level 6 from Level 5 but who have achieved 120 Credits at both Levels 4 and 5 qualify for a Diploma of Higher Education. The main focus of the programme is the application and analysis of fashion marketing / management skills, underpinned by the technological aspects of garment development / production. Because the programme attracts and accepts applicants from diverse educational backgrounds the main purpose of Level 4 is to deliver a learning programme which enables every student to reach the same level of understanding of fashion marketing and associated subject disciplines. Students begin to understand the concepts and principles relating to fashion marketing, and how they relate to, and are supported by, a range of apparel technologies and other aspects of business. Fashion Business Management gives the student the knowledge and techniques to appraise and evaluate production, operations management, and cost and management accounting in a fashion context world-wide. This subject area also provides the student with an awareness of the operational aspects of the fashion industry at both corporate and global levels. The technological areas of study (textiles, product development and CAD) are fully integrated in the Product Development unit. This enables the student to fully appreciate the close inter-relationship of these aspects within the fashion industry. The introduction of the Academic and Professional Practice unit provides the students with the opportunity to develop their professional and employability skills, and has the option of studying either a language, as part of the Uniwide Language Programme, or Contemporary Fashion Issues. The learning and realisation process that the students undergo is nurtured via a range of assessments across the full range of subject areas, so as to develop the students’ intellectual abilities. Similarly, a range of teaching methods are adopted, accordingly, to support the student learning process. Level 5 is a period of consolidation, where the student continues to build their knowledge, skills and understanding. At this level, the student is encouraged to develop an analytical approach to their programme of study. Concurrent with this, and embedded within the marketing and business units, the concept of globalisation is introduced to the student, providing a wider perspective to Level 5 studies. The technological areas of study (textiles, product development and CAD) are again integrated in the Product Development unit. A further aspect with which all students (full-time and sandwich) particularly engage ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 8 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ during Level 5 is preparation for employment, whether it be for imminent placement (sandwich students) or later graduate employment (full-time students and sandwich students). This will be now primarily facilitated by the Level 5 Academic and Professional Practice with International Fashion Business Culture unit, where students are able to build on their professional and employability skills in preparation for their work placement. Again they have the option of either continuing to study a language or to focus on International Fashion Business Culture. For all the areas of study at Level 5, the student continues to be developed and supported by a range of learning, teaching and assessment strategies. For the 4 year sandwich programme students, the Placement occurs between Levels 5 and 6. The Department has a long established reputation and many years of working in association with the fashion industry in the UK and overseas. The Department’s dedicated Placement Office will assist students in finding suitable placement opportunities providing the student observes the procedures that are explained to them during Level 5 of their studies. All students enrolling on the sandwich route of the programme are expected to fully engage with both preparation for employment (undertaken during Level 5 of the programme) and to undertake their period of placement with commitment and professionalism. The placement period is normally for a minimum of 36 weeks and provided they pass the Placement unit the student will be awarded 120 Practice Credits. Students enrolled on the sandwich route of the programme successfully completing Level 5 are expected to progress to the Placement Year. However, the Placement Panel reserves the right to recommend to the appropriate Examinations Board that a student progress directly onto the final year of the programme, and thus graduate with a full-time (non-sandwich) degree title. Students failing to achieve the learning outcomes of the placement year or pass the relevant assessment points will be referred to the appropriate Examinations Board where their future on the academic programme will be determined. Level 6 of the programme consolidates the knowledge and skills gained from Levels 4 and 5 so that, on graduation, the student will be able to make a worthwhile contribution to the industry. The Final Year enables the student to further develop analytical skills with the encouragement of learning autonomy. The design of the Final Year curriculum provides an environment to demonstrate academic rigour and overcome associated challenges during the process. The students continue to develop a more self directed approach to their studies and through the Academic and Professional Practice unit develop a proposal for either their Research or Business Project. Languages continue to be offered through the Uniwide programme. Students not following this option would further develop the skills needed by the fashion industry through the study of Fashion Career Development. At this level, departmental research contributes directly into the teaching programme with contemporary fashion (marketing) issues and associated technological developments embedded into the delivery and assessment of the Fashion Marketing units. This strategy promotes the further development of the students’ specialist ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 9 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ knowledge base and enhances critical reasoning. Students have the opportunity to apply to study at one of the University’s approved link institutions in Europe and worldwide. Students wishing to apply for exchange normally do so during Year 1 (Level 4) in order to undertake their exchange during the first part of Year 2 (Level 5). Instructions for application are indicated at presentations given by staff from MMU International (MMUI), who also provide administrative support for the exchange process. Students must discuss their options with their Programme Leader, who also signs their application form. Applications should be submitted as soon as possible as exchanges are allocated on a first come first served basis. Exchange provides students with an invaluable, international experience but it is also an experience that needs careful consideration and considerable planning. Students should take into account a number of key factors before applying and are encouraged to discuss the process with their Programme Leader and / or the Departmental Exchange Co-ordinator. Course Specific Assessment Criteria MMU Regulations for Undergraduate Programme of Study apply to all stages of assessment. The methods of assessment used give breadth and depth, which allow for both the formative and summative assessment of every student at each level of the programme. Assessment Strategy: Formative Assessment takes place throughout the year and allows the staff to provide regular feedback on progress. Summative Assessment takes place during, as well as at the end, of each academic year. Written Assignments are required in most study areas. Following the distribution of a clear and structured brief, students are asked to submit work to be marked independently and anonymously by staff. Group Work is used where students are required to develop their skills to work as part of a team, take initiative and communicate effectively. Presentations are used in some subjects to allow the students to develop their communication and presentation skills. Time Constrained Assessments are used to assess the learning outcomes of some subject areas. Time constrained assessments permit work to be carried out in a secure and controlled environment ensuring that the candidate’s personal ability to complete work in a set time is examined. Formal Examinations are also are used throughout the programme where knowledge and understanding of the syllabus needs to be assessed. ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 10 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ Student Projects are required in some study areas, where the students are asked to submit work to be marked independently and anonymously. 25 Course structures, levels, credits, awards, curriculum map of all units (identifying core/option status, credits pre or co-requisites) potential entry/exit points and progression/award requirements (i) Uniwide Languages It should be noted that students studying on the Faculty Foundation Year are not able to take a language option from Uniwide. (ii) Programme Structures Level 3 – Foundation Year Core Units Code Status Unit Title 313Z0001 323Z0001 333Z0001 Core Core Core 333Z0002 Core The Fashion Business* ** Marketing and Advertising* An Introduction to Industry-Services in Tourism, Hospitality and Events Management* Academic Skills for Higher Education No of credits 30 30 30 30 International students will replace one of the above units* (the least relevant to their intended degree subject area) with: Core English and Academic Practice 30 European Union students will replace one of the above units* (the least relevant to their intended degree subject area) with: Core English for Academic Studies 30 ** denotes the unit for which this programme specification is responsible for review and modification purpose. Honours Degree: Full-time Level 4 Core Units Code Status Unit Title 314Z0004 314Z0001 Core Core Fashion Marketing Fashion Business Management 1 No of credits 30 30 ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 11 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ 314Z0010 Core Product Development 1 Option Units Choose 1 from options listed Academic and Professional Practice 1 with 314Z0012 Option Contemporary Fashion Issues Academic and Professional Practice 1 314Z0013 Option Uniwide Languages 30 30 15 15 On successful completion of Level 4 – Interim exit award: CertHE International Fashion Marketing Level 5 Core Units Code Status Unit Title 315Z0008 Core Fashion Marketing Management 315Z0006 Core Fashion Business Management 2 315Z0012 Core Product Development 2 Option Units Choose 1 from options listed Academic and Professional Practice 2 with 315Z0015 Option International Fashion Business Culture Academic and Professional Practice 2 315Z0016 Option Uniwide Languages No of credits 30 30 30 30 15 15 On successful completion of Levels 4 and 5 – Interim exit award: DipHE International Fashion Marketing Level 6 Core Units Code Status 316Z0013 Core Unit Title No of credits International Fashion Marketing and Management Creative Marketing Strategies 316Z0005 Core Option Units Choose 1 from options listed 316Z0004 Option Business Project 316Z0014 Option Research Project Option Units Choose 1 from options listed Academic and Professional Practice 3 with 316Z0016 Option Fashion Career Development Academic and Professional Practice 3 316Z0017 Option Uniwide Languages 30 30 30 30 30 15 15 ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 12 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ On successful completion of Level 6 – Final exit award: BSc (Hons) International Fashion Marketing. Honours Degree: Sandwich Level 4 Core Units Code Status Unit Title 314Z0004 Core Fashion Marketing 314Z0001 Core Fashion Business Management 1 314Z0010 Core Product Development 1 Option Units Choose 1 from options listed Academic and Professional Practice 1 with 314Z0012 Option Contemporary Fashion Issues Academic and Professional Practice 1 314Z0013 Option Uniwide Languages No of credits 30 30 30 30 15 15 On successful completion of Level 4 – Interim exit award: CertHE International Fashion Marketing Level 5 Core Units Code Status Unit Title 315Z0008 Core Fashion Marketing Management 315Z0006 Core Fashion Business Management 2 315Z0012 Core Product Development 2 Option Units Choose 1 from options listed Academic and Professional Practice 2 with 315Z0015 Option International Fashion Business Culture Academic and Professional Practice 2 315Z0016 Option Uniwide Languages No of credits 30 30 30 30 15 15 On successful completion of Levels 4 and 5 – Interim exit award: DipHE International Fashion Marketing Placement Year Core Units Code Status Unit Title No of credits ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 13 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ Core Placement Code Status Unit Title 316Z0013 Core 120 Level 6 Core Units No of credits International Fashion Marketing and Management Creative Marketing Strategies 316Z0005 Core Option Units Choose 1 from options listed 316Z0004 Option Business Project 316Z0014 Option Research Project Option Units Choose 1 from options listed Academic and Professional Practice 3 with 316Z0016 Option Fashion Career Development Academic and Professional Practice 3 316Z0017 Option Uniwide Languages 30 30 30 30 30 15 15 On successful completion of Level 6 – Final exit award: BSc (Hons) International Fashion Marketing (sandwich). 26 Personal Development Planning Personal Development Planning will be delivered using a department-wide scheme. Whilst personal development is, ultimately, the responsibility of the student every opportunity will be given throughout the programme to advance and record this development. Each student will be allocated to a group led by a Group Tutor (between 25 – 30 students per group). Time allocation is given to the tutor to meet with the students together, and individually, throughout the year. Every student will have the opportunity for a one-to-one meeting with their tutor each term in order to discuss their personal development. The units in the curriculum which include ‘Academic Practice’ within the title will form the basis of development opportunities, although personal development will not be measured purely by success in these units. Students will record their development through paper based or electronic systems and will be able to demonstrate progress during their tutorial meetings. Initially they will be asked to reflect on their existing skills and determine where their strengths lie. Then they will be assisted in determining their development needs and in setting some development goals. Success in achieving these goals will be determined in a variety of ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 14 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ ways: through their studies; extra-curricular activities; voluntary work; placement opportunities etc and, with the support of the Group Tutor, the student will be able to recognise and record these successes, setting further goals as required. In addition, students studying on the Level 3 Foundation Year will be supported via the Academic Skills for Higher Education Unit. 27 Placement and Work-based Learning All students enrolled on the sandwich programme will undertake the Placement unit between Levels 5 and 6. This is normally for a minimum period of 36 weeks. The placement experience is designed to help prepare students for employment and they will be capable of following careers in a wide variety of sectors of the industry. Career opportunities are available in a wide range of areas within the fashion industry, such as: buying, retail management, sourcing off-shore, marketing and merchandising. As ‘placement’ includes any activity which the student engages with off-site, it should be also noted that during the course of the programme students will be given the opportunity to join study trips, engage in exchange opportunities and submit work towards industry sponsored competitions. Study trips may take many forms, such as: short excursions to museums, galleries or retail environments; structured visits to view industrial sites or marketing/buying offices; travel to destinations worldwide with a specific focus on textiles, fashion and clothing. 28 Course Specific Admission Requirements Admission to the programme, including to the Foundation Year, is based on the University’s standard entry requirements. Entry to Level 4 The normal minimum age for entry shall be 18 years. The normal minimum entry requirements are: or or or GCSE at grade C or above in three subjects normally including English and Maths AND passes in either two subjects at GCE Advanced Level (A2) or Vocational Advanced Level (six unit), or one subject at Vocational Advanced Level (Double Award) BTEC Higher National Diploma or Certificate BTEC National Diploma The traditional Advanced GNVQ at merit level ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 15 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ or or or Scottish Certificate of Education with passes in three subjects at Higher Grade (C or above) and two subjects at Standard Grade (3 or above) Irish Leaving Certificate with passes in five subjects at grade C or above, four of which should be at Higher/Honours Level International Baccalaureate The Admissions Tutor may accept other qualifications as are deemed to be acceptable in lieu of those specified above. Entry to Other Levels Students may be considered for entry into Level 5 if they have qualifications which demonstrate a level of achievement comparable to the learning outcomes of Level 4. Typically they will have already have achieved the following: or or Foundation degree in a relevant subject Equivalent qualification in a relevant subject at another institution Can demonstrate equitable skills and a commitment to study Students wanting to study the sandwich course may apply for entry into the Placement Year with a relevant Foundation degree, or equivalent, but must be able to demonstrate that previous study has allowed them to achieve the Learning Outcomes of Level 5 of the BSc (Hons) International Fashion Marketing programme. Applicants will normally be expected to have achieved 50% in Level 5 of their Foundation Degree to be accepted for the Honours Degree and demonstrate at interview their commitment to further study. Students may also apply for entry at Level 6 with a relevant Foundation degree, or equivalent, but must be able to demonstrate that previous study has allowed them to achieve the Learning Outcomes of Level 5 the BSc (Hons) International Fashion Marketing programme. Admission with Exemption Exceptionally, the Admissions Tutors may accept an applicant whose qualifications do not conform to the standard requirements. Mature students who do not satisfy the standard entry requirements detailed above will be considered on individual merit. Such students will need to provide evidence that they possess the intellectual qualities necessary to complete the programme successfully. A mature student shall be defined as one aged over 21. ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 16 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ Admission with Specific Credit In order to be admitted to the programme with specific credit or advanced standing, the applicant shall satisfy the Admissions Tutors that they have fulfilled some of the progression and assessment requirements of the programme by means other than attendance on the programme and that they will be able, by completing the remaining requirements, to fulfil the objectives of the programme and attain the standard required for the award. Admission with Specific Credit shall, in all cases, mean that an applicant's prior qualification and/or learning are accepted as fulfilling some of the requirements of the programme. Accreditation of Prior (Experiential) Learning (AP(E)L) Applications for admission with prior learning or prior experiential learning will be considered individually by the Admissions Tutor in compliance with the University’s Accreditation of Prior Experiential Learning Scheme. Overseas Applicants Overseas applicants must have sufficient command of English to meet the requirements of the programme in every respect and are normally expected to have attained either a grade C or above in GCSE English Language or the equivalent. For international students for whom English is not their first language IELTS at grade 6 or TOEFL 213 + points on the computer based test is a requirement for admission to the programme. 29 Approved Variations/Exemptions from University Regulations There is no variation or exemption from the MMU Regulations. The programme meets the University requirements for quality assurance and the policies and procedures comply with the Academic Regulations and Procedures Handbook. 30 Programme Leader Responsibilities The Programme Leader shall be responsible for: Chairing the Programme Committee, and arranging for such meetings of the Committee and its sub-committees as considered appropriate. Acting as the Chief Executive Officer to the programme. As such, will be responsible, within the agreed policies of the Programme Committee, Faculty and Academic Boards, for the efficient operation of the programme as approved by the University. ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 17 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ All matters pertinent to the proper day to day operation of the programme. Advise the Programme Committee on its proper responsibility for the continuing development of the programme. Liaising on behalf of the Programme Committee with the Dean of Faculty, and other officers as appropriate. Be empowered to take on behalf of the Programme Committee any reasonable action with respect to the proper functioning of the programme. This applies to the Level 3 Faculty Foundation Year as well as the Honours Degree programme. 31 Other Staff Responsibilities Year/Group Tutors are responsible for: Preparing an Induction programme and ensuring enrolment is carried out in an effective manner; General administrative and organisational management of their groups, reporting to the Programme Committee; Collating student marks for presentation to the Examinations Board; Pastoral and academic counselling of their student group; Ensuring students have all relevant information regarding their programme of study, the Department, the Faculty and the University; Preparing student feedback for inclusion in the annual Monitoring and Evaluation Exercise. The main responsibilities of Unit Leaders are: Overseeing the unit and co-ordinating with all staff teaching on the unit; Preparing the Unit Handbook, including all the assessments and ensuring that it is issued to students; Liaising with the External Examiners in relation to assessment and overall student performance; Carrying out end of unit evaluation in order to promote a quality learning experience; Ensuring that Unit marks are input into QLS; Preparing the Unit Report at the end of the teaching period; Advising the Programme Leader on unit development, review and minor modifications; Attending and contributing to the meetings of the Programme Committee and the Board of Examiners; Providing specific academic support relating to the unit. The Subject Tutor is responsible for: Preparing and delivering a co-ordinated lecture programme; Writing assignment briefs and examination questions, including re-sits; ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 18 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ Liaising with the Unit Leader on preparation of the Unit Handbook; Collecting work for marking from the Student Life Office, including re-sit work; Returning marked work to students and providing them with adequate feedback; Entering marks into QLS; Attending Programme Committee and Examination Board meetings; Providing re-sit briefs for referred/deferred students. The Admissions Tutor is responsible for: Managing the organisation and implementation of the Admissions programme in accordance with Departmental, Faculty and University policies, reporting to the Programme Committee; Co-ordinate applications, interviews and portfolio assessments and make admission decisions based on this. The Placement Tutor is responsible for: Managing the organisation and implementation of the Placement programme in accordance with Departmental, Faculty and University policies, reporting to the Programme Committee; Liaising with Year/Group Tutors on selection of students for appropriate placement interviews. This applies to the Level 3 Faculty Foundation Year as well as the Honours Degree programme. In addition, the Foundation Year Faculty Lead will be responsible for overseeing the management and organisation of the Foundation Year. 32 Student Support Strategy Departmental Policies ensure that various mechanisms are in place to enhance the student experience, in an academic, practical and pastoral way: Year/Group Tutors are the students’ first point of call and have a duty to ensure students are given all the relevant information about their teaching programme; Programme handbooks give students relevant information on learning, teaching and assessment; Induction programmes ensure that students are given information and advice on using the Library, IT facilities and Media Services; Regular Group Tutorials are used to keep students up to date with issues relating to their programme of study; Student group representatives are elected to the Programme Committee and are able to voice any general concerns regarding learning and teaching; Subject tutors are available with specific advice regarding their part of the syllabus; Qualified Technicians are available to assist students with practical work in support of any student led projects; Year/ Group tutors are available on an appointment basis and students are ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 19 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ ensured confidentiality when requested; Tutors will guide the student to the most appropriate help; Students are introduced to all the University Student Services and are encouraged to seek the most appropriate help. Student feedback is essential to programme development and student comments are used to enhance both the successful management of the programme and the teaching/learning strategies. Student observations are considered through the tutorial systems and through the student voice on Programme Committees. Questionnaires are also used to elicit students’ views and opinions. The data gathered from all of these mechanisms is used in the annual monitoring and evaluation exercise and forms part of the development of the Programme Quality Action Plan. The Library provides information literacy (IL) training via face to face sessions, online tutorials within Moodle, the provision of IL content within the university-wide Skills Online Moodle resource and through help sheets and podcast content. The relevant subject librarian provides additional one to one support on demand helping students locate information for their research areas. This support is also available to students over the phone and by e-mail. This applies to the Level 3 Faculty Foundation Year as well as the Honours Degree programme. 33 Student Evaluation Student feedback is essential to programme development and student comments are used to enhance both the successful management of the programme and the teaching/learning strategies. All students are asked to provide feedback at the end of each unit of study as well as at the end of the entire programme. Student observations are considered through the tutorial systems and through the student voice on Programme Committees. Questionnaires are also used to elicit students’ views and opinions. The data gathered from all of these mechanisms is used in the Annual Monitoring Exercise and forms part of the development of the Programme Quality Action Plan. As detailed previously Student Representatives are elected each year to act as the student ‘voice’ at Programme Committee meetings. The Programme Leader should ensure that Student Representatives are fully aware of their role and responsibilities, and should support them in the fulfilment of their duties. The MMU Students’ Union provides training for Student Representatives. The University strongly supports this initiative and Programme Leaders should encourage Student Representatives to take the opportunity of the training provided. The role of Student Representatives is: ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 20 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ To represent their fellow students; To bring key issues concerning the management of the programme (including learning, teaching, assessment and learning support) to the attention of the Programme Team; To participate in the Annual Monitoring Exercise as members of the Programme Committee; To provide advice to the Programme Team on issues relating to the quality of the student learning experience; To provide advice to the Programme Team on the operation of processes for the polling of student opinion on the learning experience, its analysis, response and publication; To be consulted about proposals for programme development; To be members of the student/staff liaison committee if such a group has been established by the Programme Committee. 34 Engagement with Employers The Programme Team engage with employers on a regular basis, through a variety of means. The organisation of the Placement Year and the allocation of Visiting Tutors/ Academic Mentors, allows academic staff to visit companies on a regular basis. Associate Lecturers provide current input from industry and a practitioner’s perspective on a rapidly changing industry and global supply chain. There is a programme of guest lectures, company visits, industry seminars and study visits to trade shows which further embed industry practices and enable students to form valuable links and contacts with practitioners and potential employers. 35 Points of Reference Internal University Mission and Strategic Aims Regulations for the Academic Awards of the University University Regulations for Undergraduate Programmes of Study Academic Regulations and Procedures Handbook Faculty Programme Approval/Review/Modification Report University Learning, Teaching and Assessment Strategic Framework University Assessment Framework Staff research Departmental Professional/Industrial Advisory Committee External QAA Subject Benchmark statement QAA Framework for HE Qualifications ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 21 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ QAA Code of Practice QAA Subject Review Report PSRB Report External Examiner Reports This Programme Specification provides a concise summary of the main features of a Programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he take full advantage of the learning opportunities provided. More detailed information on the learning outcomes, curriculum content, teaching/learning, assessment methods for each unit and on the Programme’s relationship to QAA Subject Benchmark Statements may be found in the definitive document and student handbook for the Programme. The accuracy of the information in this document is reviewed periodically by the University and may be subject to verification by the Quality Assurance Agency for Higher Education. ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 22 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ Appendix I RELATIONSHIP TO SUBJECT BENCHMARK STATEMENT The programme employs a holistic approach to learning and teaching of the key subject areas and all supporting studies, and because of this several units embraces one or more of the benchmark statements. The following matrix shows the key relationships between specific units and statements. Academic and Professional Practice with Fashion Career Development Research Project Business Project Creative Marketing Strategies International Fashion Marketing and Management LEVEL 6 Units Academic and Professional Practice with International Fashion Business Culture Product Development 2 Fashion Marketing Management 2 Fashion Business Management 2 LEVEL 5 Units Academic and Professional Practice with Contemporary Fashion Issues Product Development 1 Fashion Business Management 1 Materials Benchmark Statements Fashion Marketing LEVEL 4 Units Materials-related knowledge and skills (3.2), including an awareness of and familiarity with: structure of materials; mechanical behaviour; functional behaviour; biomaterials; degradation/durability of material; materials selection; design with materials; processing and manufacture; lifecycle analysis, sustainability and environmental impact; Generic Skills (3.7), including: ability to communicate in writing, orally and using graphics; competence in using information technology effectively; relevant mathematical and computational skills; problem-solving and creativity skills; ability to exercise original thought; ability to work in a team; ability to manage time and ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 23 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ Academic and Professional Practice with Fashion Career Development Research Project Business Project Creative Marketing Strategies International Fashion Marketing and Management LEVEL 6 Units Academic and Professional Practice with International Fashion Business Culture Product Development 2 Fashion Marketing Management 2 Fashion Business Management 2 LEVEL 5 Units Academic and Professional Practice with Contemporary Fashion Issues Product Development 1 Fashion Business Management 1 Materials Benchmark Statements Fashion Marketing LEVEL 4 Units resources; awareness of functions required for organisational success; study skills needed for continuing professional development; Awareness of sustainability and environmental issues; Project work (4.5), including carrying out an individual research project which demonstrates the ability to: analyse quantitatively and assess the uncertainty of results; understand the published literature on the topic of the investigation that demonstrates both what is known and the limits of current knowledge; select the methodology to undertake investigation; present findings in a clear and concise manner; interpret and discuss findings in the light of current knowledge; summarise the main conclusions and provide an accurate synopsis of the work undertaken. Industrial experience (4.7), acquired from, for example: speakers from industry, industrial placements, industrial visits, and industrial projects; organisation and structure of business, economic analysis, environmental issues and ethical professional behaviour. ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 24 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ Academic and Professional Practice with Fashion Career Development Research Project Business Project Creative Marketing Strategies International Fashion Marketing and Management LEVEL 6 Units Academic and Professional Practice with International Fashion Business Culture Product Development 2 Fashion Marketing Management 2 Fashion Business Management 2 LEVEL 5 Units Academic and Professional Practice with Contemporary Fashion Issues Product Development 1 Fashion Business Management 1 General Business and Management Benchmark Statements Fashion Marketing LEVEL 4 Units Subject knowledge, understanding and skills (3) Demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed. An emphasis upon understanding and responding to change and the consideration of the future of organisations and the external environment in which they operate (3.2) Markets, customers, finance, people, operations, information systems, communication and information technology, business policy and strategy, pervasive issues (3.7) Personal and interpersonal skills (3.9), including: cognitive skills of critical thinking, analysis and synthesis; effective problem solving and decision making using appropriate quantitative and qualitative skills; ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations; ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 25 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ effective communication, oral and in writing, using a range of media which are widely used in business; numeracy and quantitative skills including data analysis, interpretation and extrapolation; effective use of communication and information technology for business applications; effective self-management, performance and interpersonal skills; ability to conduct research into business and management issues, either individually or as part of a team for projects/ dissertations/presentations; self reflection and criticality including self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues; skills of learning to learn and developing a continuing appetite for learning; reflective, adaptive and collaborative learning. Academic and Professional Practice with Fashion Career Development Research Project Business Project Creative Marketing Strategies International Fashion Marketing and Management LEVEL 6 Units Academic and Professional Practice with International Fashion Business Culture Product Development 2 Fashion Marketing Management 2 Fashion Business Management 2 LEVEL 5 Units Academic and Professional Practice with Contemporary Fashion Issues Product Development 1 Fashion Business Management 1 General Business and Management Benchmark Statements Fashion Marketing LEVEL 4 Units ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 26 Date of PS: MMU Programme Specification: BSc (Hons) International Fashion Marketing ________________________________________________________________________________________________ Appendix II Student Project Formal Examination Time Constrained Assessment Presentation Group Work Written Assignment ASSESSMENT MAPPING Level 3 Assessment The Fashion Business Marketing and Advertising An Introduction to Industry Services in Tourism, Hospitality and Event Management Academic Skills for Higher Education Level 4 Assessment Fashion Marketing Fashion Business Management 1 Product Development 1 Academic and Professional Practice 1 with Contemporary Fashion Issues Academic Practice 1 Level 5 Assessment Fashion Marketing Management Fashion Business Management 2 Product Development 2 Academic and Professional Practice 2 with International Fashion Business Culture Academic and Professional Practice 2 Level 6 Assessment International Fashion Marketing and Management Creative Marketing Strategies Business Project Research Project Academic and Professional Practice 3 with Fashion Career Development Academic and Professional Practice 3 ________________________________________________________________________________________________ Programme Specification Author: Jackie Jones 27 Date of PS:
