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Chapter Securities Markets: Financing and Investing Opportunities McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-1 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-1 Functions of Securities Markets Long-Term Funding for Businesses Place to Buy/Sell Securities (Investments) McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-2 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-2 Stock Market Fluctuations Bull Market McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e Bear Market 20-3 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-3 Stock Exchanges • Organization whose members can buy and sell (exchange) securities for companies and investors – Brokerage firms purchase memberships (seats) on the exchanges Source: St. Louis-Dispatch, “How to Sniff Out Investing Scams”, Feb. 17, 2002. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-4 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-4 Organized Securities Exchanges New York Stock Exchange (NYSE) American Stock Exchange (AMEX) NASDAQ Foreign Stock Exchanges McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-5 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-5 U.S. Exchanges • New York Stock Exchange (NYSE) – – – – Largest stock exchange in U.S. Floor-based exchange Often referred to as the Big Board Has a fixed number of memberships – Membership price varies with strength of the market Source: St. Louis-Dispatch, “How to Sniff Out Investing Scams”, Feb. 17, 2002. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-6 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-6 U.S. Exchanges • American Stock Exchange (AMEX) – Second largest stock exchange in U.S. • Regional Exchanges – Chicago, San Francisco, Philadelphia, Cincinnati, Spokane, and Salt Lake City Source: St. Louis-Dispatch, “How to Sniff Out Investing Scams”, Feb. 17, 2002. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-7 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-7 Over-The-Counter Market • Exchange provides means to trade stocks not listed on national exchanges – NASDAQ is nationwide electronic system that communicates OTC trades to brokers – Originally dealt with small firms that could not qualify for national listing – Intel and Microsoft traded on OTC market – Also handles corporate and government bonds – Stocks can be de-listed if exchange minimum requirements not held up Source: St. Louis-Dispatch, “How to Sniff Out Investing Scams”, Feb. 17, 2002. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-8 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-8 Foreign Exchanges • Japan ----------- NIKKEI • Germany ------- DAX • France ---------- CAC-40 • Britain ---------- FTSE 100 • Euro Zone ----- DJ Euro Stoxx • Hong Kong ---- Hang Seng • India ------------- Bombay Sensex Source: St. Louis-Dispatch, “How to Sniff Out Investing Scams”, Feb. 17, 2002. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-9 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-9 BONDS (Debt) McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-10 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-10 Bond Terms $ Principal $ Interest Rate $ Term $ Issue Date $ Maturity Date McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-11 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-11 Bond Classes $ Classes ¢ Unsecured ¢ Debenture ¢ Secured ¢ Mortgage McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-12 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-12 Special Bond Features • Callable • Convertible McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-13 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-13 Bond Considerations • Sinking Fund • Bonds are rated according to risk by Standard & Poor and Moody’s McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-14 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-14 Bonds Advantages No Vote Interest is TaxDeductible Can be repaid before maturity with call provision McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e Disadvantages XIncrease Debt XLegal Obligation to Pay Interest XRepaid on Maturity Date 20-15 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-15 STOCKS (Equity) McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-16 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-16 What is Stock? • Ownership • Dividends • Common and Preferred McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-17 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-17 Issuing Common Stock • Most basic form of ownership and includes the rights: – To vote for company’s board of directors and on important issues – To share in the company’s profits through dividends – Preemptive rights give common stockholders first right to purchase any new shares of common stock Source: St. Louis-Dispatch, “How to Sniff Out Investing Scams”, Feb. 17, 2002. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-18 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-18 Issuing Preferred Stock • Stock that gives its owners preference in payment of dividends and earlier claim on assets • Does not include voting rights • May be called a hybrid investment: (stock/bond) Source: St. Louis-Dispatch, “How to Sniff Out Investing Scams”, Feb. 17, 2002. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-19 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-19 Issuing Preferred Stock • Differences from Common Stock: – Par value is basis for dividend firm is willing to pay – Dividends on preferred stock must be paid in full before any common stock dividends can be paid Source: St. Louis-Dispatch, “How to Sniff Out Investing Scams”, Feb. 17, 2002. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-20 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-20 Issuing Preferred Stock • Similarities between Preferred Stock and Bonds: – Both have a Face (or Par) Value, and both have a fixed rate of return – Preferred stocks are rated according to Risk by Standard & Poor and Moody’s just like bonds Source: St. Louis-Dispatch, “How to Sniff Out Investing Scams”, Feb. 17, 2002. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-21 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-21 Issuing Preferred Stock • Differences between Preferred Stock and Bonds: – Preferred stock dividends do not legally have to be paid – Stock never has to be repurchased – Both types increase in market value, but stocks generally increase at a higher percentage than bonds Source: St. Louis-Dispatch, “How to Sniff Out Investing Scams”, Feb. 17, 2002. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-22 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-22 Issuing Preferred Stock • Special Features of Preferred Stock: – Preferred stock can be callable – Preferred stock can be convertible – With cumulative preferred stock missed dividends can be accumulated if not paid Source: St. Louis-Dispatch, “How to Sniff Out Investing Scams”, Feb. 17, 2002. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-23 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-23 Stock Disadvantages Advantages • No Repayment • No Legal Obligation • Does Not Create Debt McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e • Voting Rights • Dividends not Tax-Deductible • Management Works to Keep Stockholders Happy 20-24 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-24 Stock Splits McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-25 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-25 How Stock Splits Work 100 shares of ABC stock selling @ $99 100 shares $33@ 100 shares $33@ 100 shares $33@ Lower Price increases Demand Increased demand increases price 100 shares @$37 3 for 1 Stock Split Declared 100 shares @$37 100 shares @$37 How Much Potential Profit Has 20-26 Been Made? McGraw-Hill/Irwin McGraw-Hill/Irwin © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-26 Understanding Business, Understanding Business, 7/e 7/e © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. Buying Stock On Margin McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-27 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-27 Buying Stock on Margin How does the investor make money? Step 1 Step 2 An investor wishes to buy 100 shares at $100 per share However, the investor has only $4,000 available to invest McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e Step 3 Step 4 The investor finds he is able to buy the stock with a 40% margin The investor puts up $4,000 and borrows $6,000 from the broker 20-28 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-28 Any financial paper has stock quotes that will look something like the image below: McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-29 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-29 Columns 1 & 2: 52-Week High and Low - These are the highest and lowest prices at which a stock has traded over the previous 52 weeks (one year). This typically does not include the previous day's trading. Column 3: Company Name & Type of Stock - This column lists the name of the company. If there are no special symbols or letters following the name, it is common stock. Different symbols imply different classes of shares. For example, "pf" means the shares are preferred stock. Column 4: Ticker Symbol - This is the unique alphabetic name which identifies the stock. If you watch financial TV, you have seen the ticker tape move across the screen, quoting the latest prices alongside this symbol. If you are looking for stock quotes online, you always search for a company by the ticker symbol. If you don't know what a particular company's ticker is you can search for it at: http://finance.yahoo.com/l. Column 5: Dividend Per Share - This indicates the annual dividend payment per share. If this space is blank, the company does not currently pay out dividends. Column 6: Dividend Yield - The percentage return on the dividend. Calculated as annual dividends per share divided by price per share. Column 7: Price/Earnings Ratio - This is calculated by dividing the current stock price by earnings per share from the last four quarters. For more detail on how to interpret this, see our P/E Ratio tutorial. Column 8: Trading Volume - This figure shows the total number of shares traded for the day, listed in hundreds. To get the actual number traded, add "00" to the end of the number listed. Column 9 & 10: Day High and Low - This indicates the price range at which the stock has traded at throughout the day. In other words, these are the maximum and the minimum prices that people have paid for the stock. Column 11: Close - The close is the last trading price recorded when the market closed on the day. If the closing price is up or down more than 5% than the previous day's close, the entire listing for that stock is bold-faced. Keep in mind, you are not guaranteed to get this price if you buy the stock the next day because the price is constantly changing (even after the exchange is closed for the day). The close is merely an indicator of past performance and except in extreme circumstances serves as a ballpark of what you should expect to pay. Column 12: Net Change - This is the dollar value change in the stock price from the previous day's closing price. When you hear about a stock being "up for the day," it means the net change was positive. McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-30 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-30 Stock Market Indicators • Dow Jones Industrial Average (DJIA) – 30 Industrial, 20 Transportation, 15 Utility • Standard & Poor’s 500 – 400 Industrial, 40 Financial, 40 Utility, 20 Transportation • NASDAQ McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-31 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-31 Stock Market Indicators Big Charts.com McGraw-Hill/Irwin McGraw-Hill/Irwin Understanding Business, Understanding Business, 7/e 7/e 20-32 © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. © 2005 The McGraw-Hill Companies, Inc., All Rights Reserved. 19-32