Download What EVERY For Sale By Owner Should Know

What EVERY For Sale
By Owner Should Know
Three Facts:
1. Sellers have been employing REALTORS®, for
over 200 years … Why?
2. 70% of For Sale By Owners choose a
REALTOR®, or change their plans … Why?
3. REALTORS®, can sell houses FASTER and
for MORE MONEY … Why?
There are 6 obvious reasons…
Reason #1:
Serious Buyers
Only Shop
FOR SALE BY OWNERS
to Save a Commission…
Reason #2:
The Law of
SUPPLY
and
DEMAND…
Law of Supply & Demand
# of Realtors in Region:
Avg. # of Prospects each:
Total # of Prospects:
Avg. # of days to Close:
5000
10
50,000
120
50,000 prospects, _____
120
If it takes 5,000 Realtors with _____
days to get sellers their money …
How much TIME will it take for THE FOR SALE BY OWNER?
Reason #3:
Difficulty Separating the
LOOKERS from the
BUYERS…
Separating Lookers From Buyers…
Frozen Equity
15%
Prefer to Rent
11%
Can't Afford
70%
4%
Ready, Willing &
Able
TIME?
*National Association of REALTORS® Study
Reason #4:
The Longer It Takes to
SELL, the More MONEY
That Could be
LOST…
Financial Risk Analysis:
Rates might go up
$
New home may cost more
$
Your home worth less
$
Lose speculation time
$
Vacant monthly maintenance
$
Double house payment
$
Discount points might go up
$
Tax advantages
$
Lost in the shuffle
$
Repair and lose money
$
Reason #5:
Marketing Services:
= Exposure
= Prospects
= MORE VALUE
Marketing Services Comparison:
Services:
REALTOR®
FSBO
Free MLS

?
Nationally Recognized Sign

?
Professional Marketing

?
Maximum Internet Syndication

?
International Relocation

?
Realtors Referral Network

?
Corporate Discounts

?
Professional Sales Training

?
Reason #6:
Third Party Negotiating
Saves TIME and
MONEY…
Advantages of Third Party
Negotiation
• Trained Negotiators
• Not Emotionally Involved
• Avoid Pitfalls
• Understand the Needs of
Both Parties
Now That You KNOW…
• Serious buyers only shop For Sale By Owners to SAVE the
COMMISSION
• The Law of SUPPLY and DEMAND
• The difficulty separating LOOKERS from BUYERS
• More Marketing Services ultimately equals MORE BUYERS
• The Longer it takes to sell, the more MONEY that can be LOST
• 3rd Party Negotiating saves TIME & MONEY
Doesn’t It Just Make Sense?