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
This ad is one of Candie’s Foundation ad’s
promoting teenage abstinence. This
foundation tries to shape the way young
people think about teen pregnancy and
parenthood. Neil Cole, head of the
Candie’s fashion line, launched this
program to inform teens how devastating
teenage pregnancy really is. These high
media ads are shared with organizations all
around the country. Teens that view these
ads are more likely to view teen pregnancy
as negative and stressful.

How did the
designer use
proportion?

Why did the designer
use the dominant
color of pink?

Why did the designer
put Fergie beside this
ad?

What stands out to
you first?

What images are the
main focus?

What do you think is
the main purpose of
this ad?

Proportion: The artist
used proportion by
putting a small white
crib on a black
background. He
proportioned this by
adding words and a
large detailed
picture to the side.

Text Color: This ad,
for the most part,
targets teenage girls.
Pink is a very girly
color and will catch
any girls eye. Also, it
is a contrast from the
black background.

Detail: This artist
places Fergie by this
ad to appeal to
readers more. A
viewer may not
know what the
foundation is, but
they know who
Fergie is. They did this
to attract more
attention.

Focal Point: The first
thing that stuck out
to me was the small,
white crib against
the solid black
background. It was
just different than the
rest of the picture.

Focus: The picture of
Fergie and the baby
crib are the main
focus because of the
use of light colors
against dark.

Purpose: The main
purpose of this ad is to
get the message to
teens that teen
pregnancy is,
basically, devastating
and expensive. It also
says that if a makes a
mistake one night, by
making a dumb
decision, that it
changes their life and
it is not going to be
how they planned it to
be.

This picture has logical
and emotional
appeal. It has logical
appeal because by
saying that it’s not
what teens expect for
their first “crib,” we
have to use our
knowledge to know it
is speaking “teenage
slang” to mean house.

This picture also has
emotional appeal
because it basically
frightens the viewer
seeing how much a
child cost and it
conveys the idea that
having a teenage
pregnancy is
devastating.

Candie’s Foundation. 29 Sep. 2010.
Candie’s Foundation. 29 Sep. 2010
http://www.candiesfoundation.org.