Download PowerPoint - Green Halloween

Green Halloween

{Inspiring families to think outside the candy box }
™
What is Green Halloween ?
®
• A non-profit, grassroots initiative to create healthier and more Earthfriendly holidays, starting with Halloween.
• Reaches an estimated one million plus people September - October of
2009.
• Seeks to inspire families to make healthy and sustainable holiday
choices (while keeping all the fun).
• An educational initiative reaching people via retailers, community
events, print materials, a high traffic website, and media/PR
(print, radio, television, web).
• Supports healthy “green” brands by creating a market for and
enthusiasm around healthy & sustainable consumables .
The Green Halloween explosion

Milestones
2007 - Inaugural year, pilot program aimed to capture interest in the Seattle area in
creating a healthier, more Earth-friendly holiday.
Partners include Whole Foods Market, a local hospital and a family magazine as
well as other sponsors, within the space of only one month, Green Halloween takes
area by storm.
2008 - The Green Halloween concept goes nationwide. In addition to Seattle, five
cities (including San Francisco, Los Angeles & Phoenix) became “official” Green
Halloween locations. Eco-Diva Sophie Uliano announces on Access Hollywood,
“Greening Halloween has become a huge trend – it’s enormous.” Clif Bar &
ChicoBag co-branded products sell out.
2009 - The revolution grows even larger with the addition of more cities, including
NYC, more press and more enthusiasm from parents, teachers and entire
communities, cost to coast. Partnership with Dr. Oz’s HealthCorps is born.
2010 – Green Halloween becomes a program of EcoMom Alliance, launches
partnership with the Association of Zoos and Aquariums in North America and
expands network of cities, including Chicago.
Exposure for our partners
• Event signage (featuring logos) at community
events
• Print ads (featuring logos) in regional parenting
magazines
• Brands featured in TV & radio news segments
• Prominent web presence (logos/links) on
GreenHalloween.org pages (a high traffic website)
• Logos/links featured in national e-blasts
• Brands named in dozens of Green Halloween
articles online
• Brands named on Facebook, Twitter and other
social networking sites
• Inclusion as prize partner in the highly publicized
Green Halloween/ChicoBag design contest
• Brands named as “Green Halloween products” for
in-store promotion at select retailers (featured with
GH shelf tags)
2009 Exposure for top level partners
In 6 major markets and across the U.S.
International media exposure for
Green Halloween
®
Over the last three seasons, Green Halloween has generated widespread media
interest in the United States and Canada. Here is just a fraction* of the
coverage:
• KIWI magazine
• Working Mother magazine
• Natural Home magazine
• Home Style magazine
• USA Today
• Seattle Times (cover story x2)
• Natural Awakenings magazine
• Calgary Herald
• The Vancouver Sun
• Fox TV (NYC)
• The CW (KSTW)
• Access Hollywood
• Martha Stewart radio
• Radio Disney
• NPR
• KTLA (Los Angeles)
• Green Patriot Radio
• The Buzz of Vancouver
• News 95.7 (Canada)
• Featured in two books:
The Green Parent and
Celebrate Green!
* For more press, visit http://greenhalloween.org/content.php?page=press
A few of our 2010 national partners
actively helping us to expand Green Halloween
& driving consumer interest for your products
Dr. Mehmet Oz’s non-profit
In cities nation-wide
Connecting GH product partners with a growing # of
Halloween events in select cities nation wide
Igniting enthusiasm for GH in teens
Supporting GH with prominent
ads on their high-profile website
Launching a national GH treat bag
design contest for the 3rd year
Hosting the GH initiative in 2010 with exposure to the EM network worldwide
Exciting expansion in 2010 & beyond…
Zoos & Aquariums: Halloween at zoos & aquariums is THE biggest event of the
year, where six to eight million kids participate in approximately 220 Halloween events
in North America.
 In October 2009, Green Halloween partnered with five zoos in cities such as
Phoenix, Denver and New York, reaching approximately 200,000 zoo visitors
during Boo at the Zoo events.
 In 2010, the Association of Zoos & Aquariums will extend partnership
opportunities to about 20% of its 220 members (44), reaching between one and two
million visitors. In 2011 the numbers will continue to grow.
 Continued expansion to additional cities across the U.S. via “official” events
 In 2010, Green Halloween is proud to announce that it will become an official
program of EcoMom Alliance, a 501 (c) 3 with a global membership of passionate,
informed moms.
 Green Halloween will continue to expand its partnerships with Mothering
magazine, Kiwi magazine, Whole Foods Market and other outlets that share the
same target audience.
The consumer’s perspective
Halloween is a $4.75 billion dollar industry celebrated by millions of Americans and even
more worldwide.
But the proliferation of interest in healthier and more sustainable holiday traditions,
sparked by the Green Halloween initiative, has created unprecedented opportunities for
companies such as yours to showcase their products as ideal holiday goodies – ones
which kids will love and parents can feel good about.
Some relevant statistics:
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Over 70% of people give goodies to trick-or-treaters
Approximately 598 million pounds of candy is sold during the Halloween season, accounting for
a total of 1.52 billion in sales
Over the past 5 years the sales of organic and all natural products have increased 18% to 25% year
over year, even with downturn in economy
During the back-to-school season, more than 41% of those surveyed said they will seek out
"green" products
65% of U.S. consumers report they read nutritional information on food packaging more often
than they did two years ago
Three-fourths of new moms and 65 percent of experienced moms say they actively seek out foods
with nutrition benefits
Moms control 80% of the household spending decisions
The phenomenal interest in Green Halloween over the past three seasons offers a clear
indicator that consumer interest in all things green and healthy carries over to holidays.
Moms, especially are seeking ways to keep their kids healthy, without “taking away”
from holiday fun.
Why become a
Green Halloween sponsor?

• Position your company at the forefront of the green holiday revolution
• Benefit from in-person exposure in your top markets across the U.S.
• Gain national exposure for your products via PR and media placements for
Green Halloween nationally, locally as well as online
• Expand merchandising possibilities by partnering with Green Halloween
to carry The Green Year label on products
Platinum Pumpkin sponsorship
2010
A top-tier partnership includes:
•Exclusivity in your category
•Prominently featured on all GreenHalloween.org web pages
• Featured as a primary sponsor from the date you sign on through the end of 2010.
• Opportunity to provide at least 1 million units of product to be handed out at events
• Your logo on official marketing materials
• Name mentioned in PR (print, radio, television and web) opportunities, nationwide
• Your logo and links to your site featured on our website through your own, personalized
webpage with the potential for additional content such as interactive tools and video.
• Participation in Green Halloween-sanctioned events, nationwide*
• Free advertising on www.CelebrateGreen.net
• First right of refusal for national sponsorship as we expand to additional holidays
• Opportunities for additional, creative marketing possibilities and collaborations
*As mutually agreed upon with Green Halloween. Such events might include but are not limited to
public Green Halloween parties, Green Halloween booths at special events and media opportunities.
We look forward to growing the Green Halloween®
revolution with you in 2010 and beyond.
Contact:
Corey Colwell-Lipson
Founder & director of Green Halloween®
[email protected]
or
425-427-6666
For more information about Green Halloween,
visit www.GreenHalloween.org