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Kapitel 2 „Marktversagen im Überblick“ (VL Theorie der WIPO) WS 16/17 Prof. Dr. Thomas Wein Kapitel 2.1 Monopol Causes of a Monopoly • The main reason monopolies exist is barriers to entry – factors that prevent new firms from entering the market. • Technical barriers to entry • Diminishing average cost over a broad range of output like a natural monopoly. • Special knowledge of a low-cost method of production. • Ownership of a key resource • Possession of unique managerial talent. • Legal barriers to entry. • Patents and copyrights. • Exclusive franchise or license. 3 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Profit Maximization in a Monopoly Price MC P* D MR Q* Quantity per week 4 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Economic Profits For A Monopoly Price MC Since there are barriers to entry, the monopolist can earn positive profits even in the long run. P* AC Profit > 0; P > AC D MR Q* Quantity per week 5 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO What’s Wrong With Monopoly • There are two main criticisms of monopoly. • Monopolies produce too little output: allocatively inefficient. • There is a redistribution of wealth from consumers to “fat cat” owners. • The first criticism is true; the second may not be. 6 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO What’s Wrong With A Monopoly: Efficiency Effects • Three things to consider: • Compared to perfect competition, a monopoly produces less output and charges a higher price. • Some of the consumer surplus under perfect competition is transferred to the monopolist. • There is also a deadweight loss under monopoly. 7 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO What’s Wrong With A Monopoly: Efficiency Effects Price PM Transfers from consumers to firm DWL MC = AC PPC D MR QM QPC Quantity per week 8 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Monopoly Profit Situations: Profit > 0 Price MC P* AC Profit > 0; P > AC D MR Q* Quantity per week 9 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Monopoly Profit Situations: Profit = 0 Price MC AC P* D MR Q* Quantity per week 10 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO What’s Wrong With A Monopoly: Efficiency Effects • Why might the actual cost of a monopoly be higher than measured by the DWL triangle? • If the costs faced by the monopolist are higher than perfect competition, DWL would be bigger. • A monopoly may spend resources to maintain its market power and long run profits: advertising, lobbying. 11 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Natural Monopolies and Regulation • With a natural monopoly, average cost falls over the entire range of output. Ignoring monopoly power, it would be efficient to have only one firm producing the product. • The solution is to regulate the market: allow only one firm but regulate the price it charges. • Marginal cost pricing. • Two-Tier Pricing • Rate of Return Pricing 12 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Natural Monopolies and Regulation: Marginal Cost Pricing Price $3 Unregulated outcome PA Regulated outcome AC PR Economic Losses: P < AC MC MR D QA QR Quantity per week 13 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Natural Monopolies and Regulation: Two-Tier Pricing Price $3 One class of consumers pay PA and demand QA. PA Another class pays PR and demand QR -QA AC AC of QR PR MC MR D QA QR Quantity per week 14 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Natural Monopolies and Regulation: Two-Tier Pricing Price Note that in this case the efficient level of output is produced, although the pricing is discriminatory. $3 PA Profits earned from high price consumers AC of QR PR AC Losses from low price consumers MR MC D QA QR Quantity per week 15 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Natural Monopolies and Regulation: Rate of Return Regulation • Under rate of return regulation the firm is allowed to set a price that just allows it to cover its costs including a “fair” rate of return on investment. • Debate over what a “fair” return is. • Incentive effects of allowing firms some rate of return. • If the allowed return is greater than the competitive return, firms have an incentive to use too much capital relative to what is cost minimizing. 16 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Kapitel 2.2 Asymmetrische Information Asymmetric information is a situation in which one party to a transaction has more information than the other party. Principal Agent Problem • A principal “hires” an agent to perform some task, and the agent has private information, either about her actions or her type. • Employer-employee relationship: • Employer (principal); employee (agent) • A worker has full information about whether she is working hard (action) or her job skills (type). • How does an employer monitor/influence effort? How does a potential employee signal their high quality type? 18 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Principal Agent Problem • Moral hazard problem occurs when an agent’s action is private information. • Adverse selection problem occurs when an agent’s type is private information. • Automobile insurance • When selling a policy the company does not know whether you are a high risk or low risk driver (adverse selection) • Since you are insured you are less careful (moral hazard) 19 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Moral Hazard: Manager’s Effort • Shareholders (principal) hire a manager (agent) to run the firm. • The manager’s effort cannot be perfectly observed by the shareholders. • The interests of the principal and agent are not the same. • Shareholders need to design a contract that provides the manager with the appropriate incentives. 20 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Nutzenunkenntnis • Definition: Nutzen bestimmter Güter wird systematisch unterbzw. überschätzt -> zuviel oder zuwenig nachgefragt • Ursachen: • nicht entscheidungsfähige Individuen -> siehe Nichtrationalität Kapitel 5 • voller Nutzen eines Gutes offenbart sich erst nach dem Konsum des Gutes -> hier relevant 21 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Nutzenunkenntnis • • • Grundsätzlich bei Nutzenunkenntnis: • Nachfrager fragen Informationen solange nach, bis Grenznutzen = Grenzkosten • Anbieter haben ein Interesse daran, über den Nutzen ihres Gutes zu informieren, um mehr abzusetzen. These: Besondere Probleme treten dann auf, • wenn der Nutzen erst sehr spät anfällt und/oder • wenn es sich um ein immaterielles Gut handelt Beispiele: • Gesundheitsvorsorge • Einkommenssicherheit im Alter • Bildung 22 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Nutzenunkenntnis • • • Bei Bildung viele Probleme: • u.U. Nutzenunkenntnis • Eltern müssen für ihre Kinder entscheiden • Positive Externalitäten • Unvollständiger Kapitalmarkt bei Bildungsinvestitionen • "Verzerrte Präferenzen" im Sinne von Nicht-Rationalität Fazit: Nutzenunkenntnis vermutlich nicht relevant viel beklagte Unkenntnis Folge institutioneller Faktoren. • Kein Anreize, sich zu informieren, da Anbieter garantierte Nachfrage • Nachfrager geringe Wahlmöglichkeit 23 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Kapitel 2.3 Externalities and Public Goods Externalities • An externality is the effect of one party’s economic activity on another party that is not taken into account by the price system. • Externalities may be positive or negative. • Externalities between firms. • Externalities between firms and people. • Externalities between people. • Externalities are reciprocal in nature. 25 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Externalities and Allocational Efficiency • How are resources inefficiently allocated when there are externalities? • For efficient allocation of resources what condition must be met? • Price = social marginal cost of production (MSC) • Social cost is the cost of production that includes both input costs (private costs) plus the costs of the externality. 26 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Externalities and Allocational Efficiency • A firm will maximize profits by producing at what point? • Price = marginal private cost (MC) • If production involves a negative externality the marginal social cost is greater than the marginal private cost. • Therefore, profit maximizing behavior (P=MC) will lead to too much output being produced compared to the allocatively efficient outcome (P=MSC). 27 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Externalities and Allocational Efficiency MSC (social) Price, Costs MC (private) P* q’ q* Output 28 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Externalities and Allocational Efficiency MSC (social) Price, Costs MC (private) Note that there is a net gain to society. Consumer spending on the good falls. P* By less than the reduction in total social costs. q’ q* Output 29 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Pigouvan Tax 30 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Property Rights, Bargaining and the Coase Theorem • What role can property rights and bargaining play in solving the externality problem? • Property rights are the legal specification of who owns a good and the trades the owner is allowed to make with it. • Common property is property that may be used by anyone without cost. • Private property is property that is owned by specific people who may prevent others from using it. 31 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Property Rights, Bargaining and the Coase Theorem • Costless Bargaining and Competitive Markets • Assume that property rights to the clean air are given to one of the firms, but bargaining over how the air is used is allowed. • With bargaining it is possible that the two firms will achieve the efficient level of output regardless of who “owns” the air. 32 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Property Rights, Bargaining and the Coase Theorem • Laissez-faire-rule 33 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Property Rights, Bargaining and the Coase Theorem • Liability-rule 34 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Property Rights, Bargaining and the Coase Theorem • The Coase Theorem. • If bargaining is costless, the social cost of an externality will be taken into account by the parties, and the allocation of resources will be the same no matter how property rights are assigned. • One possible problem with this are distributional effects. How do you equitably assign property rights? • Another problem has to do with the role of transaction costs. 35 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Public Goods • What are the characteristics of a public good? • Nonexclusive goods are goods that provide benefits that no one can be excluded from enjoying. • National defense vs. a hamburger • Nonrival goods are goods that additional consumers may use at zero marginal cost. • Crossing of a bridge during off-peak • Public goods provide nonexclusive benefits to everyone in a group and that can be provided to one more user at zero marginal cost. 36 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Types of Public Goods Exclusive Yes Yes No Hot dogs, Automobiles Houses Fishing ground Public grazing land Clean air Bridges Swimming pools Scrambled satellite signal National defense Mosquito control Justice Ideas Rival No 37 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Public Goods and Market Failure • Why is there a market failure in the case of public goods? • With a private good, the buyer gets the entire benefits from that good. • With a public good, the buyer won’t be able to receive the entire benefits from that good since it is nonexcludable and nonrival. • Societies benefits from the good outweigh the benefits to any single buyer. • Since these additional benefits are not accounted for, private market will tend to produce too little of the good. 38 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Public Goods and Market Failure Willingness to pay Total demand Demand by Person 2 Demand by Person 1 Quantity of the public good 39 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Public Goods and Market Failure Willingness to pay What Q units are worth to society. What Q units are worth to Person 2 What Q units are worth to Person 1 Q Quantity of the public good 40 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO Literaturhinweise • Nicholson, Walter/Snyder, Christopher/Luke, Peter/Wood/Michael Luke (2008), Intermediate Microeconomics, London (Cengage Learning), S. 373-382, 527-530, 565-584. • Fritsch/Wein/Ewers (2007), S. 307-309. 41 Kapitel 2 "Grundzüge Marktversagen" © 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible Web site, in whole or in part. Prof. Dr. Thomas Wein, WIPO