Download The Region of Murcia: Juices Procession Industry

THE REGION OF MURCIA, SPAIN
Cluster:Juices Procession Industry
Document: presentation of the main conclusions of
the cluster survey
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REGION OF MURCIA
Region of Murcia
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High concentration of juice companies
The Juice Processing companies located in Murcia are the main
Spanish Producers
(Company / Percentage of national production)
García Carrión
22%
Other(1)
32%
Juver 17%
La Verja 2%
Rostoy2%
Hero 2%
Agrumexport
5%
Antº Muñoz
6%
Cofrutos
6%
Marín Montejano
6%
3 (3.1%),
(1) “Other” includes companies from other regions of Spain. Among them, the biggest companies are Granini (3.6%), Pepsico (3,4%), Pascual
Eurojuice (3.1%), Dream fruits (2.9%), Agrozumos (2.8) and López Moreno (2.1%).
Companies Interviewed
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Main companies for the PSIP
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Agrumexport:
still pending!
Amgat Citrus Products
Antonio Muñoz
Bradock Food Products
Cofrutos:
still pending!
Conservas Mira
Halcon Foods
Hero
J. Garcia Carrion
Juver
La Verja
Marin Montejano
Rostoy
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Other companies (C) & institutions
(I) interviewed
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Agrupación de Conserveros (I)
Ailimpo (I)
Cítricos de Murcia (C)
Conservas de Murcia (C)
CTNC (I)
Derivados Citricos (C)
FMC Europe
University Miguel Hernandez –
Department of Food Technology (I)
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Other Companies which might be
part of the juices PSIP
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Citromil
Eurogranizados
Herbspain
Hortimur
Mensajero Alimentación
Miguel Parra e Hijos
Panarro Foods
Rivervend España
Tropicana – Al Valle
Tana Citrus juices
Extraction of citrus
Extraction of citrus
All kind of juices
Extraction of citrus
Production of juices commercialised by Bradock
Citrus juices
All kind of juices, a really innovative company
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Company Information
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Turnover
Employees
Year of creation
Typology of the
persons interviewed:
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Internationalization:
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Products Portfolio:
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Subcontracting
69.957.733,45
356,64
1.972
Employee, responsible of the quality or
R&D department with high
qualification
Two are part of a international group
(Hero, Juver). But their R&D and
product development is done locally
Mainly juices (80%), but there are
companies diversified to wine
(Garcia Carrion, Rostoy) and other
products (Hero)
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Clients or providers
Company Management
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IPR
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Organisation
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Education
Mainly trademarks, is not relevant on
patents or designs
Marketing department, and of course
manufacturing department
Many of them do not have relevant
education (manufacturing
employees). In the technical
department, the employees have a
university degree. Just in a few
cases PhD
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Company Strategy
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Orientation
73,3% development of new products.
53% detection and conquest of new markets
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Competitors
Local competitors: Pascual (Zumosol), Granini,
Alvalle (Tropicana)
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Constraints
Concentration of the commercialisation chain
Providers organisation (agriculture
cooperatives)
Frauds on juices composition
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Information System
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Electronic Networks
Press subscriptions
Good connections. But just two of them
have a permanent and structured
system for share information
There are many magazines received by all
of the companies. Providers of
machinery and other inputs also made
a permanent update of information to
these companies as potential
customers
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Innovation & Watch
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Main sources
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Fields of Survey
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The Market
Providers
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Products
Technologies
Market
Regulations
Sources of
information
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Fairs
Internet
Research Institutions and Professional
organisations
Practical of Watch
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Formalised on customers, suppliers 10
and markets
Networks
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Participation of the company and
the management in organisations
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Agrupación de Conserveros
CTNC
AILIMPO
Asozumos:
AIJN
Reason to participate in a cluster
Outsourcing
Information
Benchmarking
Rationalize purchases
Reputation of area
Lobbying
Share competences
Get new markets
Reduce R&D costs
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Conclusions
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The growth in companies come from product innovation
Information comes from different sources, but none of
them satisfactory
They do not consider themselves as a cluster. However
they express that their information needs are the same
for all of them
Main expected difficulties
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Four industrial associations providing information
There is not a common umbrella for all of them that would be
able to be the basis for the setting-up a system with enough
resources to update the information
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THANK YOU FOR YOUR ATTENTION!
Contact details:
Esteban Pelayo / Juan A. Aroca
Murcia Regional Development Agency (INFO)
Innovation Department
Ave. de la Fama 3 - 30003 Murcia (Spain)
Tel: +34 968 366 849 Fax: +34 968 368 441
email: [email protected]
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