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CURRICULUM VITAE PRADEEP A. RAU Department of Marketing School of Business t The George Washington University 2201 G Street, N.W., #303 Funger Hall Washington D.C. 20052 Tel: (202) 994-4989 Fax: (202) 994-8999 E-mail: [email protected] ACADEMIC BACKGROUND Kent State University Kent, Ohio Indian Institute of Management Calcutta, India Indian Institute of Technology Kanpur, India ACADEMIC WORK EXPERIENCE The George Washington University July 2009 –January 2011 Infosys Technologies Limited, India (On unpaid leave from GWSB) 2008-2009 The George Washington University 2007-2008 The George Washington University GW School of Business 1990 -Present Institute for International Business Education (formerly Zelenograd Business College), November 1995 Moscow, Russia November 1997 November 1998 November 2002 Senior Associate Dean GW Business School Fellow, Infosys Leadership Inst. Infosys Technologies Ltd. Director, GW-CIBER Professor of Marketing and International Business, (Chair, Marketing Department 1995- 2001, Director GW-CIBER 2007-2008, Interim Associate Dean for Research and Doctoral Programs 2001. 2004) Visiting Faculty Institut Tadbiran Awam Negara (INTAN), Kuala Lumpur, Malaysia April 1995 Visiting Faculty Indian Institute of Technology, New Delhi, India March 1995 Visiting Faculty University of International Business and Economics, Beijing, China March 1995 Visiting Professor Indian Institute of Management Bangalore, India Summer 1992 Visiting Faculty Marketing University of Aarhus Aarhus, Denmark Summer 1991 Visiting Associate Professor, Institute of Management The George Washington University Washington D.C. 1990 - 1991 Assistant Professor, School of Business & Public Management Kent State University Kent, Ohio 1988 - 1990 Visiting Associate Professor, Department of Marketing & Transportation University of Delaware Newark, Delaware 1982 - 1988 Assistant Professor, Department of Business Administration Tata Management Training Center Pune, India Summer 1992 Summer 1988 Visiting Faculty Marketing Indian Institute of Management Ahmedabad, India Summer 1986 Summer 1984 Visiting Faculty Marketing Kent State University Kent, Ohio 1978 - 1982 Instructor, Department of Marketing (teaching responsibilities 9 hrs./semester) Kent State University Kent, Ohio Summer 1978 Instructor, Department of Admin. Sciences (taught senior level course in Organizational Behavior) COURSES TAUGHT Undergraduate: Marketing Principles (Basic Marketing Management), Marketing Channels, Product Policy, Price Policy, Marketing Strategy and Planning, Marketing Research, International Marketing. Graduate: Marketing Research, Sales and Distribution Management, Marketing Management, Marketing Strategy, Public Sector Marketing, Product Management, Marketing Strategy, Doctoral Seminar in Research Methods, Doctoral Seminar in Marketing Theory, Doctoral Seminar in Advanced Multivariate Methods, Social Marketing and Development , Nature of Markets, Marketing Decisions, Marketing for Social Causes, Pricing DISSERTATION TITLE An examination of the trends in corporate advertising on public issues by national and multinational companies. INTELLECTUAL CONTRIBUTIONS BOOKS/MONOGRAPHS John K. Ryans, Jr. and Pradeep A. Rau, Marketing Strategies for the New Europe: A North American Perspective on 1992, Chicago: American Marketing Association/Dow Jones-Irwin, 1990. (Republished by NTC Business Books, 1997). Aruna Chandra, Pradeep A. Rau and John K. Ryans, Jr., India Business: Finding Opportunities in this Big Emerging Market, Ithaca, NY : Paramount Books, 2002 Pradeep A. Rau, Overview of book – Analysis of Experience – Review of Public-Private Partnerships in HIV/AIDS Treatment, Programming , co-authors Muhiuddin Haider and Ahila Subramanian, University Press of America, 2004 Aruna Chandra, Pradeep A. Rau and John K. Ryans, Jr., India Business:Finding Opportunities in this Big Emerging Market, Ithaca, NY: Paramount Books, Amazon Kindle Edition, 2011 REFEREED JOURNAL ARTICLES P. A. Rau and S. Samiee, "Models of Consumer Behavior: The State of the Art," Journal of the Academy of Marketing Science 9, 3, Summer 1981, 300-316. (Best Paper Award at The Academy of Marketing Science Conference, Miami, FL) Cited with James Bettman in Gilbert Harrell, Consumer Behavior (Harcourt, Brace and Jovanovich) J. F. Preble and P. A. Rau, "Planning in Higher Education: A Multiple Scenario Forecasting Approach," Planning for Higher Education' 14, 2, 1986, 1-6. J. F. Preble and P. A. Rau, "Combining Delphi and Multiple Scenario Analysis for Planning Purposes," Journal of Business Strategies, 3, 2, Fall 1986, 12-21. R. Bloom, A. Debessay, N. Ramsey and P. A. Rau, "Is Social Responsibility Reporting Desirable," CMA (formerly Cost and Management), March-April 1987, 34-46. S. K. Keiser, J. R. Krum and P. A. Rau, "Changing Patterns in Marketing Research," Marketing Intelligence and Planning, 5, 1, 1987, 10-18. S. K. Keiser, J. R. Krum and P. A. Rau, "The Role of Marketing Research in Non-Consumer Goods Firms," Chemical Marketing and Management, Vol. II, Issue III, Spring 1987, 47-50. P. A. Rau and J. F. Preble, "Standardization of Marketing Strategy by Multinationals," International Marketing Review, 4, 3, Autumn 1987, 18-28. J. R. Krum, P. A. Rau and S. K. Keiser, "The Marketing Research Process: Role Perceptions of Researchers and Users," Journal of Advertising Research, 27, 6, December 1987-January 1988, 9-21. (Cited in Naresh Malhotra, Marketing Research: An Applied Orientation, Pearson Prentice Hall, 2007) P. A. Rau, "Awareness Advertising and International Market Segmentation - An Analysis," International Journal of Advertising, 6, 4, 1987, 313-321. J. F. Preble, P. A. Rau and A. Reichel, "The Environment Scanning Practices of U. S. Firms in the Late 80's," Management International Review, 28, 4, 1988, 4-14. P. A. Rau and J. F. Preble, "Corporate Public Issue Advertising - An Analysis of the Attitudes of Chief Executives," International Journal of Advertising, 7, 4, 1988, 293-306. J. F. Preble, P. A. Rau and A. Reichel, "The Environment Scanning Practices of Multinational Firms - An Assessment," International Journal of Management, 6, 1, 1989, 18-28. P. A. Rau and J. K. Ryans, Jr., "An Executive's Guide to EC-92 - A Glossary of Ten Terms," Business, JulyAugust-September, 1989, 48-50. P. A. Rau and M. A. Mayo, "Awareness Advertising - Japanese and U. S. Agency Perspectives," International Journal of Advertising, 9, 2, 1990, 149-158. P.A. Rau, "Should we have a separate international marketing course," Marketing Educator, Winter 1991. J.R. Krum and P.A. Rau, "Organizational Responses of U.S. Multinationals to EC-1992 - An Empirical Study," Journal of International Marketing, Vol 1, #2, 1993, 49-70. I. Herremans, J. K. Ryans, Jr. and P. A. Rau, "Canadian Business Perspective on NAFTA," The International Trade Journal, VIII, 1, Spring 1994, 117-143. M. Y. Hu and P. A. Rau, "Stability of Usage Segments, Membership Shifts Across Segments - Implications for Marketing Strategy," Mid-Atlantic Journal of Business, 1995 P. A. Rau, "Rigor, Relevance, Readability and Possibly ... Some Rethinking," Marketing Educator, Spring `1996 P.A.Rau, “OnLine/OffLine(Hybrid) Customers and the Attention Economy,” Thunderbird International Business Review, March-April 2004. A. Chandra, T. Fealey and P. Rau, “National Barriers to Global Competitiveness : The Case of the IT Industry in India”, Competitiveness Review, #1, 2006, 1-7 A.N.M. Waheeduzzaman and Pradeep A. Rau, “Market Characteristics and Foreign Direct Investment – Exploring the Link in Developing Countries”, Advances in Competitiveness Research, 2006 Mary Schoonmaker, Pradeep Rau and Elias Carayannis, “Role of Marketing Activities During the Fuzzy Front End of Innovation”, Journal of Technology Transfer, 2012 Pradeep A. Rau, Review of Being Middle Class in India, edited by Henrike Donner, (London: Routledge) Journal of the SDM Institute, Vol. 3, No. 2. September 2012, pp 111-114 CHAPTERS IN BOOK Pradeep A. Rau and Daniel R. Kane, “Marketing Research Ethics,” in Applied Ethics in Management (ed.) S. Chatterjee and S.K. Chakraborty, Berlin: Springer Verlag, 1999 Herremans, I, J. K. Ryans, Jr. and P. A. Rau, "Canadian Business Perspective on NAFTA," in North American Free Trade Agreement (ed.) K. Fatemi and D. Salvatore, Pergamon Press, 1994 Krum, J.R. and P.A. Rau, "Organizational Responses of U.S. Multinationals to EC-1992," in Readings in International Marketing, Whittier Publications, 1994 P. A. Rau, "Introduction Stage," and "Maturity Stage," in Beacham's Marketing Reference, ed. W. Beacham, R. T. Hise and H. Tongren, Washington D.C.: Research Publishing, 1986, 359-363, 423-428, 542-547. PUBLISHED CONFERENCE PROCEEDINGS Xiaojun Li, Srinivas Prasad, Sanal Mazvancheryl and Pradeep A. Rau, “Uncovering Localized Association in Market Basket Data Using Data Mining”, Proceedings of the Third International Conference on Marketing in Emerging Markets, January 5-6, 2009 S. Samiee and P. A. Rau, "Multidimensional Scaling and Product Positioning: Are Physical Product Attributes Good Predictors of the Overall Similarities Data?" in Developments in Marketing Science Vol. V Proceedings of the National Meeting of the Academy of Marketing Science, V. Kothari (ed.), Las Vegas, NV, May 1982, 374378. P. A. Rau and J. F. Preble, "Can Public Sector Planners Divine the Future? Or What Will Be, Must Be?" in Management in the 1990's - Proceedings of the Eastern Academy of Management, H. Vernon-Wortzel and C. R. Dexter (ed.) Albany, NY, May 1985, 172-175. P. A. Rau and J. F. Preble, "What do Business Leaders Themselves Think of Issue Advertising Messages - An Empirical Examination," Proceedings of the Eastern Academy of Management, Philadelphia, PA, May 1986, 59-63. P. A. Rau and J. F. Preble, "Transfer of Marketing Technology by Multinational Corporations - A Framework for Analysis," in Emerging International Strategic Frontiers Proceedings of the American Marketing Association's International Marketing Conference in Singapore, June 1986 (ed.) C. T. Tan, W. Lazer and V. H. Kripalani, 121-125. OTHER PRESENTATIONS TO SCHOLARLY/PROFESSIONAL GROUPS P.A. Rau, “Future of Business Education in India”, Symposium on Doing Business in India, SDM Institute of Management Development, Mysore India, January 9, 2012 P.A. Rau, “Writing Business Cases”, Workshop Presentation at Infosys Technologies Limited, India, April, 2009 P.A. Rau, “Advertising Standardization Across Countries”, International Marketing Conference, University of Kerala, Kollam, Kerala, March 2009 P.A. Rau, "Global Marketing Research", at Universidad de Los Andes, Bogota, Colombia and Universidad Saint Ignacio, Lima, Peru, March 1997. P.A. Rau, "Marketing Strategy Implications of European Community Market Changes," Presentation at the International Marketing Symposium, EAFIT, Medellin, Colombia, S. America, April 1992. P.A. Rau, "Marketing Research in an Age of Interactive Marketing," Presentation to executives of the Indian Market Research Bureau, Bombay, India, September 1992. P.A. Rau, Moderator, Panel on "Tomorrow's Markets," 46th World Trade Conference, Cleveland, OH, May 23, 1991. P.A. Rau, "Marketing Strategies for the Post-1992 Europe," Presentation to Boston University's Executive MBA Program, Washington D.C., May 16, 1991. P. A. Rau, Moderator, EC-92 Conference, American Marketing Association, Akron, OH, September 12, 1990. P. A. Rau, "Trade Opportunities in India," World Trade Conference, Cleveland, OH, May 1989. P. A. Rau, "U.S. Manufacturing Competitiveness," Kent Rotary Club, Kent, OH, November 1988. L. A. Slade and P. A. Rau, "State Export Promotion Through a Trading Company," Academy of International Business, Northeast meeting, Baltimore, MD, June 5, 1989. P. A. Rau, "Awareness Advertising and Its Implications for Segmentation Across Countries," Paper presented at the American Marketing Association International Marketing Conference, New Delhi, India, January 4-6, 1987. P. A. Rau, "Synectics and Creative Problem Solving," National Institute of Design, Ahmedabad, India, September 1, 1984. P. A. Rau, "Corporate Issue Advertising: An Empirical Examination," Indian Institute of Management, Ahmedabad, India, August 17, 1984. A. J. Melcher and P. A. Rau, "A Marketing Strategy Model: An Extension and Synthesis of Major Approaches," TIMS/ORSA Joint National Meeting, Detroit, MI, April 1982. P. A. Rau, J. Sounderpandian, G. Greer and B. Myers, "An Analysis of the Perception of Colas Among Consumers Through Multidimensional Scaling," TIMS/ORSA Joint National Meeting, Washington D.C., May 1980. J. Sounderpandian, P. A. Rau, G. Greer and B. Myers, "Comparisons of Multivariate Statistical Models in Marketing Utilizing Path Analysis," TIMS/ORSA Joint National Meeting, Washington D.C., May 1980. G. Greer, P. A. Rau, J. Sounderpandian and B. Myers, "Causal Modeling and the Path Analysis Technique: Applications in Marketing," TIMS/ORSA Joint National Meeting, Washington D.C., May 1980. P. A. Rau, "Three Models of Consumer Behavior: A Critique," Academy of Marketing Science Annual Conference, Miami Beach, FL, May 1979. WORK IN PROGRESS Xiaojun Li, Srinivas Prasad, Sanal Mazvancheryl, Pradeep A. Rau and Refik Soyer, Market Basket Analysis Using Bayesian Networks, Paper to be presented at Marketing Science Conference, Boston, May 2012 Xiaojun Li, Srinivas Prasad, Sanal Mazvancheryl and Pradeep A. Rau , Localized Association in Market Basket Data, 2011 Kashef Majid, Andrew Bryant and Pradeep A. Rau, Reference Price Effects in On Line Auctions, 2013 (Presented at the Babson Pricing Conference, August 2013) A.N.M. Waheeduzzaman and P.A. Rau, "Standardization Drivers, Standardization Levers and their Relationship with Performance; A Conceptual Framework and Some Preliminary Findings," (Draft Stage). P.A. Rau and Jeong-Wan Doo, "A Comparison of the Usage of and Satisfaction with Marketing Decision Support Systems (MDSS) among U.S. and Korean Managers" (Data Collection Completed -Manuscript Stage). J. R. Krum and P. A. Rau, "Organization of the Marketing Research Function in U.S. Fortune 500 Companies," Working Paper Stage (already available in SBPM Working Paper Series). J. R. Krum and P. A. Rau, "Organizational Considerations of U.S. Multinationals in the European Union - A Follow Up Study," (Data Collection Stage). SPECIALIZED TRAINING Synectics Inc., Cambridge, MA - training in leading creative problem solving groups for new product/design idea generation (1975). Transactional Analysis - co-trainer for in-house middle management development program (1975/1976). Achievement Motivation - co-trainer for in-house junior management development program based on the work of David McClelland (1975-76). PROFESSIONAL SERVICE Ad Hoc Reviewer, Journal of Marketing Ad Hoc Reviewer, Journal of Marketing Research Ad Hoc Reviewer - International Journal of Marketing, continuing. Reviewer and Discussant, American Marketing Association Summer Educators’ Meeting, August 2000 Reviewer and Discussant, American Marketing Association International Marketing Conference, Buenos Aires, Argentina, June 29, 2000 Reviewer, Global Marketing Track, American Marketing Association Summer Marketing Educators' Conference, 1997. Reviewer, Marketing Encyclopedia, London: Routledge, 1995 Reviewer - Marketing Management by Sheth and Cravens, Harper and Row, 1992. Reviewer - Marketing Research in a Marketing Environment 2/e by Dillon, Madden and Firtle, Irwin, 1990. Reviewer - International Marketing Management by Jeannet and Hennessey, Houghton Mifflin, 1987. Reviewer - International Marketing 4/e by Vern Terpstra, The Dryden Press, 1986. Reviewer, Discussant and Session Chair - International Marketing Track, Southern Marketing Association Annual Conference, New Orleans, LA, 1994. Reviewer and Discussant - International Marketing Track, Southern Marketing Association Annual Conference, Atlanta, GA, 1993. Reviewer and Discussant - Creating Global Perspectives Track, American Marketing Association Winter Educators' Conference, Orlando, FL, 1991. Special Session Chair & Reviewer - Marketing Strategy Track, American Marketing Association Summer Marketing Educators' Conference, Washington D.C., 1990. Reviewer - Marketing Track, Western Decision Sciences Institute Meeting, Hawaii, March 1991. Reviewer - Association for Consumer Research, Annual Conference, New York, NY, 1990. Reviewer - Association for Consumer Research, Annual Conference, New Orleans, LA, 1989. Reviewer - Marketing Research Track, Southern Marketing Association, Annual Meeting, New Orleans, LA, November 1987. Reviewer - Marketing Track, American Institute for Decision Sciences, National Meeting, Las Vegas, NV, November 1985. Reviewer and Discussant - International Business Track, Eastern Academy of Management, Annual Meeting, Boston, MA, May 1987. Track Chairperson - Marketing, Midwest American Institute for Decision Sciences Meeting, Akron, OH, May 1985. Ad hoc Reviewer - Decision Sciences, Business and Professional Ethics Journal. PROFESSIONAL MEMBERSHIP American Marketing Association Academy of International Business UNIVERSITY SERVICE Member, Dean's Search Committee, SBPM, 1997. Member, Aryamehr Chair of Multinational Management Search Committee, SBPM, 1995 Member, BBA and MBA Program Committees, SBPM, 1991- continuing Member, Faculty Senate Committee on Educational Policy, The George Washington University, 1992 - 1994. Member, Undergraduate Core Curriculum Team, SBPM, The George Washington University, 1992 -1994. Member, Committee on Doctoral Studies, School of Business and Public Management, The George Washington University, 1990 - 1993 and Fall 1994. Member, College Computer Committee, School of Business & Public Management, The George Washington University, 1990 - 1992. Member, Enrollment Management Committee appointed by the President of the University of Delaware, 1988. Member, University Senate Committee on Undergraduate Studies, University of Delaware, 1987-88. Member, Minority Student Retention Committee, College of Business and Economics, University of Delaware, 1985-86. Member, Undergraduate Curriculum Committee, College of Business and Economics, University of Delaware, 1984-88. Member, Graduate Program Committee, Department of Business Administration, University of Delaware, 198588. Member, Communication Committee, Department of Business Administration, University of Delaware, 1984-86. Member, Math/State Task Force, Department of Business Administration, University of Delaware, 1984-85. Member, International Business Committee, Department of Business Administration, University of Delaware, 1985. HONORS AND AWARDS PRIDE Award for Undergraduate Innovation in Education, Teaching Center, The George Washington University, 1992. University Facilitating Fund Faculty Research Grant, The George Washington University, 1991. Listed in Marquis Who's Who in Advertising, 1990 Phi Kappa Phi, University of Delaware, Spring 1988. Beta Gamma Sigma, Kent State University, Spring 1984. Delta Sigma Pi Teacher of the Year Award, Kent State University, 1980-81. International Management Doctoral Consortium Fellow, Academy of Management Meeting, San Diego, August 1981. American Marketing Association Doctoral Consortium Fellow, College Park, MD, August 1981. Graduate Student Research Award, Graduate Student Senate, Kent State University, 1980. "Three Models of Consumer Behavior - A Critique." Paper selected for the first place award in the Student Paper Contest, Academy of Marketing Science Annual Conference, Miami Beach, FL, May 1979. NON-ACADEMIC WORK EXPERIENCE Infosys Technologies Limited, Fellow, Infosys Leadership Institute, 2008-2009 Larsen and Toubro Ltd., Bombay, India. (An Indian company in collaboration with a number of U.S. and European firms including Caterpillar Tractor Company) Executive Assistant to General Manager, Corporate Development - duties included reviewing corporate plans, introduction of new systems, coordination of company training programs, etc. (May 1974 - August 1977). Esso Eastern Inc., Bombay, India. (Overseas subsidiary of Exxon) Intern in the terminal attached to the refinery studying marketing and distribution of petroleum products (Summer 1973). Mahindra and Mahindra Ltd., Bombay, India. (In collaboration with American Motors Corporation) Intern in Heat Treatment Department of Jeep Plant (Summer 1971). CONSULTING EXPERIENCE Twenty years of experience in consulting and conducting management development programs with a number of organizations in both the public and private sectors. Recent assignments have included U.S. Department of Education, Franchise Analysis, Inc., Electronic Industries Association, U.S. Sprint, Management Training and Development Institute, U.S. Department of Agriculture and The Institute for International Research, Home Builders Institute, Spiegel and McDiarmid. REFERENCES AVAILABLE ON REQUEST