Download Andrew Carnegie:

What you need to know:
• A. What your robber baron’s main trade was. Use pictures,
text, quotes, just about any persuasive manner you can
either put on a poster board or in a video.
• B. What vertical integration and horizontal integration is;
you will need to use it in your project.
• C. How they manufactured their goods.
• D. How they got their goods to the consumers (the people
who used their products).
• E. What is the strategy you are going to use to persuade the
rest of the class that your product is the best and that they
should invest in it.
• USE PICTURES, USE TEXT, USE QUOTES, JUST MAKE IT
WORK. BE CREATIVE!!
How you can do it:
• 1. You can do it on a poster board, and I don’t
mean just slap it on and call it good. I mean make
it look cool, make it look like something you
would feel comfortable putting YOUR money in.
Sell it.
• 2. You can put it on a video. This is way cool and I
always enjoy watching these things. Like I said
with the first one, you need to sell it, make it
seem awesome, even if it really isn’t.
• 3. If you have a good idea you can run it by the
teacher, he shall tell you yay or nay.
• The Robber Barons:
– Andrew Carnegie. Main industry: Steel
– John D. Rockefeller. Main industry: Oil
– Cornelius Vanderbilt. Main industry: Railroads
– J. Pierpont Morgan. Main industry: Finance
and Banking
Andrew Carnegie
John D. Rockefeller
J.P. Morgan
Cornelius Vanderbilt
Vertical Integration: Basically this is cutting out the
middle man. It is when a company will buy out an
industry their product has to go through to get
sold and keep it for themselves so they can make
more money. Big Company Owns:
Horizontal Integration: Where a person expands into
a field of selling that is similar to the one they are
already in. Getting rid of the competition so to
speak.
EX1. If McDonalds wanted to buy out Burger
King.
Horizontal Integration
• http://muson.info/Homepage_files/It%27s
Good to be Rich.htm
• This is just a link I thought would be helpful.