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Affluence and ‘The Other America’ “The Golden Age” ? • Two major social phenomena in the 1950s – – Causes of economic “miracle” • • • • New Economics • During Depression, people began to wonder if capitalism worked… 1950s caused such doubts to virtually disappear • John Maynard Keynes – government could cure a recession • • • “However much at odds on specific issues, Americans have shared a belief in the rights of property, the philosophy of economic individualism, the value of competition; they have accepted the economic virtues of capitalist culture as necessary qualities of man.” Richard Hofstader People of Plenty: Middle Class America 1950s • Central to middle-class culture in the 1950s: absorption with consumer goods – – – – • • • • • • Consumer driven as opposed to investment driven: the rise of “STUFF” Suburban Nation • • • • Inner Cities and Rural Communities • Easy for people who grew up in the suburbs to believe that this is what life was like for the entire country…not the case – – Michael Harrington, The Other America • • Rural Poor • • • • Inner Cities • • • •