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Download Dissemination of the national HESs
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The role of communications in a public health survey Jari Kirsilä, THL, Communications unit Essential communications • To get key stakeholders’ support to the HES • Motivation of the invitees • Disseminating and marketing the results >Communications may contribute to the success or failure of the entire project Important questions • What? – key messages • To whom? – target groups • By what means? – Means of communications Means of communications in a health survey • • • • The letter of invitation A leaflet about HES The national websites Press materials Telephone information service? Radio broadcastings? Roadshows? Information desks in public places? Street advertisements, etc.? Communications plan • The role and main objectives of communication in the national HES • Key messages • Key target groups • Means of communication Time scale and concrete actions Organization of communication Communications officer • Preparation of the communication strategy plan • Follow-up of the implementation of the plan • Contacts with the media • Contacts with other communication officers in the EHES
