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The Roaring ‘20s The Great Gatsby and the Jazz Age Prosperity in the ‘20s Nearly half the population owns automobiles, radios, vacuum cleaners and washing machines Advertising and public relations begin to campaign for the American household Widespread electrification helps reduce manufacturing costs of existing products Introduction of Consumer Credit Shopping in the ‘20s The automobile made stores accessible: Sears, Roebuck Woolworth’s Kroger JC Penny’s Walgreen’s Drugstores Department Stores: Macy’s (New York), Filene’s (Boston), Wanamaker’s (Philadelphia) Poverty in the ‘20s Rural poverty is widespread Mainly affected African Americans, white farmers, and immigrants Agricultural economy of the 1920’s experiences depression despite booming economy American Farmers were burdened by heavy debt Prohibition In 1920, the manufacture, sale, import and export of alcohol was prohibited by the Eighteenth Amendment It was an attempt to alleviate various social problems; this came to be known as "Prohibition" Led to the rise of Speakeasies: places where liquor was sold without a license Bootleggers imported alcohol into the US from Canada Famous People in the ‘20s Authors: F. Scott Fitzgerald, Ernest Hemingway, William Faulkner, Willa Cather Sports: Babe Ruth (New York Yankees), Lou Gherig, Bobby Jones (golf), Jack Dempsey (Boxer) More Famous People in the ‘20s Celebrities: Will Rogers, Mae West Notables: Al Capone (gangster), Charles Lindbergh (first solo cross-Atlantic flight) Politicians: William Harding, Calvin Coolidge, Herbert Hoover Cars •One of the most significant inventions of the 20s •Drastically changed the lives of Americans •Improved transportation •Helped boost the economy The Model T •By 1927 almost everyone had an automobile •Families could visit family and friends that lived farther away •Parents could drive to work Jazz Jazz was hot – Chicago, Harlem The Cotton Club was a popular nightclub with both Blacks and Whites Bessie Smith sang the Blues First Commercial Radio station broadcasts in 1922 Louis Armstrong, Duke Ellington were popular bandleaders Bessie Smith Women’s Fashions Marlene Dietrich helped transform women’s fashions into a more androgynous look Women wanted equality with men Short hair became popular No more corsets! Flapper styles became the rage The Flapper Smoke and drank in public Wore makeup Danced Short Hair, Short Dress Cloche Hats Wore stockings attached to garters Independent, carefree style of “new woman” Cinema in the ‘20s Mostly silent films Valentino, Charlie Chaplin are stars Sound added later in the decade The Jazz Singer, starring Al Jolson is first sound movie Technicolor is introduced Walt Disney produces first cartoon Al Jolson in The Jazz Singer Rudolph Valentino Art Art Deco – The Chrysler Building Art deco is characterized by the use of angular, symmetrical geometric forms. Art The Harlem Renaissance A flowering of African-American social thought and culture based in the African-American community forming in Harlem in New York City Was expressed through every cultural medium: visual art, dance, music, theater, literature, poetry, history and politics Langston Hughes Josephine Baker WEB DuBois Zora Neale Hurston Video clips http://www.youtube.com/watch?v=foooDFF9Dgs