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CHAPTER 23 The Informative Speech Informative Speaking Convey fresh information Make material interesting Help listeners remember important points Informative Speaking Objectives To communicate knowledge. To raise audience awareness about a topic. To provide additional information to audience current knowledge base. To shape perceptions. To demonstrate how something works. To describe an event. Types of Informational Speeches About objects or phenomena About people About events About processes About issues About complex concepts The Alamo San Antonio, Texas General Informative Topic Categories objects issues people Informative Topic Categories processes events concepts & theories Define your Terms By illustrating the root or historical meanings of the term By explaining what it does By describing what it is not By providing concrete examples of it By comparing it with something it is like Speeches of Demonstration When giving a “how-to” speech, be prepared to use objects, models, or diagrams to demonstrate the process. Choose topics that are unusual – items that you’ve never seen demonstrated before which you know how to do. For example, everyone has probably seen someone demonstrate how to make brownies, but not how to make soap. Speeches of Explanation Provide detailed descriptions of persons, places, or things. Provide reasons or causes for the concept. Demonstrate relationships between two things. Offer interpretation and analysis about the item. Explanation Speech Sample purpose statement • To explain to the audience why some people keep dangerous exotic pets Process Speech Sample purpose statements • To explain to my listeners how surgeons perform bloodless operations with laser beams • To teach my listeners how to remove a stain from clothing • To talk about the process of getting a tattoo Reduce Confusion Define jargon or difficult concepts related to your topic clearly. Processes that are difficult to imagine need diagrams, models, or descriptive analogies. When information contradicts commonly accepted ways of thinking, give extra details that explain how the new information is valid or cite credible source to support your point. Organizing the Informative Speech Choose the speech pattern that best fits the type of informative speech you are giving. Organize your main points appropriately to the speech pattern. Matching Speech Type & Pattern OBJECTS – spatial or topical PEOPLE – topical, narrative, or chronological EVENTS – topical, chronological, causal, or narrative PROCESSES – chronological, spatial, or causal CONCEPTS – topical, causal, or circular ISSUES – topical, chronological, causal, circular
