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TRIANGULATION IN A NEW LIGHT PHILOSOPHICAL FOUNDATIONS © Sunny Marche, Ph.D., CMC Philosophy and Erny PHILOSOPHICAL FOUNDATIONS © Sunny Marche, Ph.D., CMC Epistemology • Positivists / post-positivists – There is an objective reality… – …whatever our ability to apprehend it objectively. – The best way to explore this reality is scientifically. – That means using the scientific method and applying the principle of falsifiability. © Sunny Marche, Ph.D., CMC Exploring positivism • Hypothesis testing - The researcher sets up a null hypothesis, such as “the independent variable does not affect the dependent variable.” • Erny struggles with the thinking… – how do we know which variable is dependent and which is independent? © Sunny Marche, Ph.D., CMC Exploring positivism • “the researcher is not looking to ‘confirm’ any relationships specified prior to the analysis, but instead allows the method and the data to define the nature of the relationships.” Straub, Detmar, David Gefen, and Marie-Claude Boudreau (2004 • …using a set of statistical / mathematical algorithms to “define the nature of the relationships” seems very questionable. And the use of the word “affect” seems unclear. Why didn’t they say “cause”? Isn’t that what the phrase “dependent variable” actually means? © Sunny Marche, Ph.D., CMC Exploring interpretivism • Proof , causality, and proof of causality are very complex and highly problematic. • “Interpretive researchers start out with the assumption that access to reality (given or socially constructed) is only through social constructions such as language, consciousness and shared meanings.” Myers, M. D. "Qualitative Research in Information Systems," © Sunny Marche, Ph.D., CMC Exploring interpretivism • language and consciousness as “social constructions”???? • Chomsky linguists claim language is based on deep grammar, in part biologically determined. That doesn’t sound like a “social construct” to me. © Sunny Marche, Ph.D., CMC Exploring interpretivism • Would you accept that the social context, or environment might have a significant effect on language, and through language, to cognition and consciousness? • Sapir-Whorf hypothesis of linguistic relativity. © Sunny Marche, Ph.D., CMC Exploring interpretivism • Language affect cognition. • … interpretivists interested in meaning, sense-making, and how people construct their realities in the social context. • That seems reasonable to me. © Sunny Marche, Ph.D., CMC Exploring critical theory • Critical researchers include an historical imperative as a key element of the socially-constructed reality. • This community seeks to use the IS research agenda for “emancipatory” purposes, to advance social justice. Myers, M. op cit © Sunny Marche, Ph.D., CMC Quantoids / Qualoids and Erny PHILOSOPHICAL FOUNDATIONS © Sunny Marche, Ph.D., CMC Research Methods – Qualnoids • Qualitative approaches – Grounded theory – Case study – Action research – Ethnography. Myers, op cit • Grounded theory - connecting theory based on gathered and analyzed data. © Sunny Marche, Ph.D., CMC Research Methods – Qualnoids • “there should be a continuous interplay between data collection and analysis.” Myers, op cit • Erny struggles… This can’t be unique to qualitative research… © Sunny Marche, Ph.D., CMC Research Methods – Qualnoids • Grounded theory is about developing propositions not hypotheses. Naresh R. Pandit. 1996. Glaser, B. G., & Strauss, A. L. (1967). Aldine and Whetten, D. A. (1989). • “grounded theory” is a nice way of saying “we are making it up as we go along…”. And the positivists make it up before they start. © Sunny Marche, Ph.D., CMC Research Methods – Qualnoids • My definition of “proposition” - an assertion yet to be demonstrated. • My definition of “hypothesis” is an assertion to be tested, and here’s how to test it. • A distinction without a difference. © Sunny Marche, Ph.D., CMC Research Methods – Quantoids • Numbers to represent quantities… • …not as names. • Numbers give us precision and a host of objective analytical tools… • …making the assumption precision is possible and appropriate. © Sunny Marche, Ph.D., CMC Philosophy and Erny PHILOSOPHICAL FOUNDATIONS © Sunny Marche, Ph.D., CMC Types of Thinking • Deductive thinking • Inductive thinking • Abductive thinking © Sunny Marche, Ph.D., CMC Rigor Impact Relevance © Sunny Marche, Ph.D., CMC Empirical evidence • Strategic Management Journal 2004 • Relationship of academic rigour and practioner relevance in management research articles. • Quantitative research, with appropriate statistical power testing hypotheses relating academic quality and practical relevance. © Sunny Marche, Ph.D., CMC Hypotheses • Hypothesis 1: There is a positive relationship between judgments of academic quality and practical relevance. • Hypothesis 2: There is a positive relationship between practitioners’ judgments of practical relevance and their judgments of interestingness and justification. • Hypothesis 3: There is a positive relationship between academicians’ judgment of academic quality and practitioners’ judgments of interestingness and justification. © Sunny Marche, Ph.D., CMC What is a Model? • A method for simplifying a complex reality through a process of: – Highlighting some factors – Hiding some factors – For a purpose.. • Not about “true” but “useful”. © Sunny Marche, Ph.D., CMC Other Barriers to Relevance • Opaque writing. • Timeliness. • Technology laggards. • Recommendation: forget about relevance, and go for the publications. © Sunny Marche, Ph.D., CMC Final Thoughts? Remember Phillet’s Laws: 1. It is what it is. 2. Whatever it is, there is no sense pretending that it is something else. 3. Whatever it is, there is no possibility we understand it completely. © Sunny Marche, Ph.D., CMC