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The Cocktail Speech: How to Market Your Services Tamika Barnes McCollough EPA Library Director (UNC Contractor) 17th North Carolina Serials Conference April 10, 2008 What’s your message? Overview • Why is this important? • What you should avoid doing? • Where marketing happens? • Wrap up Why is this important? This topic is important because it happens whether you are: • Seeking employment • Day to day interactions • Meetings • Written reports Misrepresentations • Volume of voice are you soft spoken and not making your self heard? are you too loud and running over meetings and people • Choice of words do you use positive words to describe yourself, job and profession. Too many people start with “all I do is” or think their job is not important to the overall mission • Body language rolling eyes, slouching in chairs, etc. • Think about ways you may have given the wrong message! Places for Marketing Your Services • On the job • Within your department • The library • The organization • Professional associations • Outside of work • Family/friends • Social event Lessons Learned • Don’t depend on others • Be careful who you vent to • Be nice – you would be surprised who’s watching • Watch the negativity • Practice active listening • Try bragging just a little more Time to meet, mingle and work on your cocktail speech.
